Beauty and personal care · County · Maryland
Spas and skin care studios in Carroll County, MD
How Carroll County, MD compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #305 of 1,769 scored counties
#6 of 23 scored counties in Maryland
- Listings
- 54
- 8 chain locations (15%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $73.2M
- On personal care products and services · $1,138 a household
- Spending per listing
- $1.4M
- 55% above the U.S.
- Listings per 10k households
- 8.4
- 27% below the U.S.
- Population, 2025
- 176,677
- +2.2% since 2020
See the spas and skin care studios around any address in Carroll County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 54 spas and skin care studios in Carroll County. 8 of them (15%) are chain locations, against 10% across the U.S. That is 8.4 per 10,000 households, 27% below the U.S. rate of 11.5.
Household spending on personal care products and services in Carroll County comes to about $73.2M a year: $1,138 per household, 13% above the U.S. average. That works out to $1.4M per studio, 55% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Carroll County was 14 in 2023. That is one for every 4,592 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $225K have gone to businesses classed as other personal care services in Carroll County.
Population estimates show Carroll County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Carroll County scores 67 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #305 of 1,769 scored counties and #6 of 23 scored counties in Maryland. That puts it in the top quarter of counties.
How Carroll County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carroll County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 9.6 | 11.5 |
| Spending per listing | $1.4M | $1.1M | $876K |
| Households per official establishment | 4,592 | 5,274 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +43.6% | +29.8% |
| Population growth, 2020–2025 | +2.2% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,138 | $1,072 | $1,005 |
| Median household income | $118,211 | $103,678 | $80,734 |
| Groundwork market score | 67 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 14
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 548 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $225K
SBA-backed loans to businesses classed as other personal care services in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carroll County
- Population, 2025 estimate
- 176,677+2.2% since 2020
- Households
- 64,285
- Median age
- 42.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 448 sq. mi.
- People per square mile
- 392
- Median household income
- $118,211+22.2% vs. 2015–2019, before inflation
- Average household income
- $142,587
- Median home value
- $434,000
- Jobs located here
- 57,897
- Daytime population
- 147,678Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for spas and skin care studios, numbered among those based in Maryland, with Carroll County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Mary’s County, MD | 82 | 16 | 3.8 | $3M | +2.4% | #46 of 1,769 |
| 2Charles County, MD | 74 | 49 | 8.0 | $1.4M | +5.9% | #145 of 1,769 |
| 3Cecil County, MD | 70 | 20 | 4.9 | $2M | +3.2% | #207 of 1,769 |
| 4Washington County, MD | 70 | 39 | 6.5 | $1.4M | +2.0% | #226 of 1,769 |
| 5Kent County, MD | 67 | 5 | 5.9 | $1.6M | +2.3% | #298 of 1,769 |
| 6Carroll County, MD | 67 | 54 | 8.4 | $1.4M | +2.2% | #305 of 1,769 |
| 7Harford County, MD | 66 | 98 | 9.6 | $1.1M | +2.0% | #340 of 1,769 |
| 8Prince George’s County, MD | 66 | 346 | 9.9 | $1.1M | +0.5% | #343 of 1,769 |
| 9Montgomery County, MD | 65 | 382 | 9.8 | $1.2M | +1.3% | #372 of 1,769 |
| 10Calvert County, MD | 63 | 31 | 9.3 | $1.3M | +1.7% | #417 of 1,769 |
Other business types in Carroll County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons60
- Barbershops76
- Nail salons67
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Carroll County, MD?
There are 54 spas and skin care studios on map listings in Carroll County as of September 2026. 8 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in Carroll County, MD spend on personal care products and services?
About $73.2M a year, or $1,138 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 54 spas and skin care studios on map listings, it comes to $1.4M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 64,285 households in Carroll County and national spending patterns by income.
How does Carroll County, MD compare with the U.S. for spas and skin care studios?
Carroll County has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $1.4M, 55% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Carroll County would have about 84, against 54 on map listings. There is one business with payroll in the industry for every 4,592 households, against one for every 4,055 across the U.S.
How fast is Carroll County, MD growing?
Population estimates put Carroll County at 176,677 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 64,285 households. Median household income in Carroll County is $118,211, 46% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 67 for spas and skin care studios (upper middle), #305 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Carroll County
Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.