Beauty and personal care · County · New Hampshire
Salons, barbers and spas in Belknap County, NH
How Belknap County, NH compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,688 of 2,385 scored counties
#9 of 10 scored counties in New Hampshire
- Listings
- 141
- 17 chain locations (12%)
- Official establishments
- 34
- −2.9% since 2019
- Household spending a year
- $28.1M
- On personal care products and services · $1,065 a household
- Spending per listing
- $199K
- 6% below the U.S.
- Listings per 10k households
- 53.5
- 13% above the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the salons, barbers and spas around any address in Belknap County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Belknap County comes to about $28.1M a year: $1,065 per household, 6% above the U.S. average. That works out to $199K per business, 6% below the U.S. figure of $213K.
Belknap County has 141 salons, barbers and spas on map listings as of September 2026. Of those, 17 are chain locations, or 12%, against 15% across the U.S. That is 53.5 per 10,000 households, 13% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Belknap County was 34 in 2023, down 2.9% from 2019. That is one for every 775 households, against one for every 804 across the U.S. Official counts list 192 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $2.1M have gone to businesses classed as personal care services in Belknap County.
Population estimates show Belknap County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Belknap County scores 41 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,688 of 2,385 scored counties and #9 of 10 scored counties in New Hampshire.
How Belknap County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Belknap County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.5 | 51.7 | 47.2 |
| Spending per listing | $199K | $217K | $213K |
| Households per official establishment | 775 | 731 | 804 |
| Official establishment growth, 2019–2023 | −2.9% | +3.0% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,065 | $1,123 | $1,005 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 41 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 34−2.9% over the period
- Employees, 2023
- 105
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- 192Businesses with no payroll
- Map listings, September 2026
- 14117 chain locations
- Listings at the U.S. rate for this spending
- 132The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.1M
SBA-backed loans to businesses classed as personal care services in Belknap County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Belknap County
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Belknap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for salons, barbers and spas, numbered among those based in New Hampshire, with Belknap County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 77 | 51 | 30.7 | $325K | +2.1% | #126 of 2,385 |
| 2Carroll County, NH | 59 | 99 | 45.3 | $229K | +5.0% | #720 of 2,385 |
| 3Strafford County, NH | 57 | 212 | 40.7 | $264K | +3.0% | #800 of 2,385 |
| 4Grafton County, NH | 55 | 157 | 42.3 | $252K | +2.2% | #902 of 2,385 |
| 5Coos County, NH | 55 | 50 | 35.7 | $239K | +0.4% | #908 of 2,385 |
| 6Merrimack County, NH | 47 | 305 | 50.1 | $219K | +2.6% | #1,350 of 2,385 |
| 7Cheshire County, NH | 46 | 145 | 47.4 | $215K | +2.3% | #1,419 of 2,385 |
| 8Hillsborough County, NH | 44 | 903 | 53.5 | $216K | +2.5% | #1,525 of 2,385 |
| 9Belknap County, NH | 41 | 141 | 53.5 | $199K | +2.1% | #1,688 of 2,385 |
| 10Rockingham County, NH | 40 | 812 | 63.7 | $193K | +3.0% | #1,741 of 2,385 |
Other business types in Belknap County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons43
- Barbershops57
- Nail salons64
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Belknap County, NH?
Map listings as of September 2026 show 141 salons, barbers and spas in Belknap County. 17 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 34 businesses with payroll classed as personal care services in 2023, down 2.9% from 2019. Official counts also show 192 one-person businesses without payroll.
How much do households in Belknap County, NH spend on personal care products and services?
About $28.1M a year, or $1,065 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 141 salons, barbers and spas on map listings, it comes to $199K per business. It is estimated from the incomes of the 26,337 households in Belknap County and national spending patterns by income.
How does Belknap County, NH compare with the U.S. for salons, barbers and spas?
Belknap County has 53.5 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $199K, 6% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Belknap County would have about 132, against 141 on map listings. There is one business with payroll in the industry for every 775 households, against one for every 804 across the U.S. The official count fell 2.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Belknap County, NH growing?
Population estimates put Belknap County at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. The median household income in Belknap County is $92,783 a year, 15% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Belknap County scores 41 for salons, barbers and spas (lower middle), #1,688 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Belknap County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Belknap County
Screening a site or an acquisition in Belknap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.