Groundwork

Beauty and personal care · County · New Hampshire

Salons, barbers and spas in Carroll County, NH

Competitor counts, household spending and official business counts for salons, barbers and spas in Carroll County, NH, set against other counties and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #720 of 2,385 scored counties
#2 of 10 scored counties in New Hampshire

Listings
99
12 chain locations (12%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$22.7M
On personal care products and services · $1,039 a household
Spending per listing
$229K
8% above the U.S.
Listings per 10k households
45.3
4% below the U.S.
Population, 2025
52,784
+5.0% since 2020

See the salons, barbers and spas around any address in Carroll County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Carroll County comes to about $22.7M a year: $1,039 per household, 3% above the U.S. average. That works out to $229K per business, 8% above the U.S. figure of $213K.

There are 99 salons, barbers and spas on map listings in Carroll County as of September 2026. 12 of them (12%) are chain locations, against 15% across the U.S. That comes to 45.3 for every 10,000 households, 4% below the U.S. rate of 47.2.

In 2023, official counts showed 16 businesses with payroll in Carroll County classed as personal care services. That is one for every 1,365 households, against one for every 804 across the U.S. Another 173 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $86K have gone to businesses classed as personal care services in Carroll County.

Between 2020 and 2025, the population of Carroll County grew 5.0%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Carroll County is 59 (upper middle), #720 of 2,385 scored counties and #2 of 10 scored counties in New Hampshire.

How Carroll County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Carroll County, NH compared with New Hampshire and the U.S.
MeasureCarroll CountyNew HampshireU.S.
Listings per 10k households45.351.747.2
Spending per listing$229K$217K$213K
Households per official establishment1,365731804
Official establishment growth, 2019–2023n/a+3.0%+14.1%
Population growth, 2020–2025+5.0%+2.7%+3.1%
Spending per household on personal care products and services$1,039$1,123$1,005
Median household income$86,463$99,031$80,734
Groundwork market score5946

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 16
Employees, 2023
56
Annual payroll, 2023
$1.9M
One-person businesses, 2023
173Businesses with no payroll
Map listings, September 2026
9912 chain locations
Listings at the U.S. rate for this spending
107The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$86K

SBA-backed loans to businesses classed as personal care services in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Carroll County

Population, 2025 estimate
52,784+5.0% since 2020
Households
21,847
Median age
52.4
Homes lived in by their owners
83%
Vehicles per household
1.9
Land area
932 sq. mi.
People per square mile
56
Median household income
$86,463+36.9% vs. 2015–2019, before inflation
Average household income
$113,348
Median home value
$388,900
Jobs located here
19,503
Daytime population
49,832Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for salons, barbers and spas, numbered among those based in New Hampshire, with Carroll County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH775130.7$325K+2.1%#126 of 2,385
2Carroll County, NH599945.3$229K+5.0%#720 of 2,385
3Strafford County, NH5721240.7$264K+3.0%#800 of 2,385
4Grafton County, NH5515742.3$252K+2.2%#902 of 2,385
5Coos County, NH555035.7$239K+0.4%#908 of 2,385
6Merrimack County, NH4730550.1$219K+2.6%#1,350 of 2,385
7Cheshire County, NH4614547.4$215K+2.3%#1,419 of 2,385
8Hillsborough County, NH4490353.5$216K+2.5%#1,525 of 2,385
9Belknap County, NH4114153.5$199K+2.1%#1,688 of 2,385
10Rockingham County, NH4081263.7$193K+3.0%#1,741 of 2,385

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Carroll County, NH?

As of September 2026, map listings count 99 salons, barbers and spas in Carroll County. 12 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts list 173 one-person businesses without payroll.

How much do households in Carroll County, NH spend on personal care products and services?

About $22.7M a year, or $1,039 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 99 salons, barbers and spas on map listings, it comes to $229K per business. It is estimated from the incomes of the 21,847 households in Carroll County and national spending patterns by income.

How does Carroll County, NH compare with the U.S. for salons, barbers and spas?

Carroll County has 45.3 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $229K, 8% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Carroll County would have about 107, against 99 on map listings. There is one business with payroll in the industry for every 1,365 households, against one for every 804 across the U.S.

How fast is Carroll County, NH growing?

Population estimates put Carroll County at 52,784 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 21,847 households. The median household income in Carroll County is $86,463 a year, 7% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 59 for salons, barbers and spas (upper middle), #720 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.