Beauty and personal care · Metro area · New Hampshire
Salons, barbers and spas in the Manchester-Nashua, NH metro area
How the Manchester-Nashua, NH metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #217 of 387 scored metro areas
The only scored metro area based in New Hampshire
- Listings
- 903
- 111 chain locations (12%)
- Official establishments
- 252
- +2.9% since 2019
- Household spending a year
- $194.9M
- On personal care products and services · $1,155 a household
- Spending per listing
- $216K
- In line with the U.S.
- Listings per 10k households
- 53.5
- 13% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the salons, barbers and spas around any address in the Manchester-Nashua metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 903 salons, barbers and spas in the Manchester-Nashua metro area. 111 of them (12%) are chain locations, against 15% across the U.S. That is 53.5 per 10,000 households, 13% above the U.S. rate of 47.2.
Households in the Manchester-Nashua metro area spend about $194.9M a year on personal care products and services, or $1,155 per household, 15% above the U.S. average. Spread across 903 salons, barbers and spas, that is $216K per business, in line with the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Manchester-Nashua metro area was 252 in 2023, up 2.9% from 2019. That is one for every 670 households, against one for every 804 across the U.S. Official counts also show 1,326 one-person businesses without payroll. Since fiscal 2022, 27 SBA-backed loans worth $2.6M have gone to businesses classed as personal care services in the Manchester-Nashua metro area.
Population estimates show the Manchester-Nashua metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, the Manchester-Nashua metro area has a Groundwork market score of 48 (lower middle): #217 of 387 scored metro areas and the only scored metro area based in New Hampshire.
How the Manchester-Nashua metro area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manchester-Nashua metro area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.5 | 51.7 | 47.2 |
| Spending per listing | $216K | $217K | $213K |
| Households per official establishment | 670 | 731 | 804 |
| Official establishment growth, 2019–2023 | +2.9% | +3.0% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,155 | $1,123 | $1,005 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 48 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 252+2.9% over the period
- Employees, 2023
- 1,247
- Annual payroll, 2023
- $45.4M
- One-person businesses, 2023
- 1,326Businesses with no payroll
- Map listings, September 2026
- 903111 chain locations
- Listings at the U.S. rate for this spending
- 916The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 27
- Amount
- $2.6M
SBA-backed loans to businesses classed as personal care services in the Manchester-Nashua metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manchester-Nashua metro area
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manchester-Nashua metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Hampshire
Every New Hampshire market ranked →The highest-scoring metro areas in New Hampshire for salons, barbers and spas, numbered among those based in New Hampshire (a market based in another state is listed without a number), with the Manchester-Nashua metro area marked.
Top metro areas in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 49 | 10,473 | 54.0 | $227K | +2.3% | #205 of 387 |
| 1Manchester-Nashua, NH | 48 | 903 | 53.5 | $216K | +2.5% | #217 of 387 |
Other business types in the Manchester-Nashua metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops74
- Nail salons53
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Manchester-Nashua, NH metro area?
The Manchester-Nashua metro area has 903 salons, barbers and spas on map listings as of September 2026. 111 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 252 businesses with payroll classed as personal care services in 2023, up 2.9% from 2019. Another 1,326 one-person businesses have no payroll, by official counts.
How much do households in the Manchester-Nashua, NH metro area spend on personal care products and services?
About $194.9M a year, or $1,155 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 903 salons, barbers and spas on map listings, it comes to $216K per business. It is estimated from the incomes of the 168,740 households in the Manchester-Nashua metro area and national spending patterns by income.
How does the Manchester-Nashua, NH metro area compare with the U.S. for salons, barbers and spas?
The Manchester-Nashua metro area has 53.5 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $216K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Manchester-Nashua metro area would have about 916, against 903 on map listings. There is one business with payroll in the industry for every 670 households, against one for every 804 across the U.S. The official count rose 2.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Manchester-Nashua, NH metro area growing?
Population estimates put the Manchester-Nashua metro area at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in the Manchester-Nashua metro area is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manchester-Nashua metro area scores 48 for salons, barbers and spas (lower middle), #217 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manchester-Nashua metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Manchester-Nashua metro area
Screening a site or an acquisition in the Manchester-Nashua metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.