Market rankings · New Hampshire
Barbershops in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 264
- 15 chain locations (6%)
- Official establishments
- 26
- Businesses with payroll, 2023
- Household spending a year
- $624.5M
- On personal care products and services
- Listings per 10k households
- 4.7
- 11% below the U.S.
- Spending per listing
- $2.4M
- 25% above the U.S.
- Rank among states
- #14 of 51
- Market score 62 · Upper middle
A site report maps the barbershops on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 264 barbershops in New Hampshire. 15 of them (6%) are chain locations, against 12% across the U.S. That is 4.7 per 10,000 households, 11% below the U.S. rate of 5.3.
Household spending on personal care products and services in New Hampshire comes to about $624.5M a year: $1,123 per household, 12% above the U.S. average. That works out to $2.4M per shop, 25% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 26 businesses with payroll in New Hampshire classed as barber shops. That is one for every 21,378 households, against one for every 16,589 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $769K have gone to businesses classed as barber shops in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #14 for barbershops, with a Groundwork market score of 62 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (74). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (83).
Every market in New Hampshire for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 74 | 87 | 5.2 | $2.2M | +2.5% | #29 of 387 |
| Boston-Cambridge-Newton, MA-NH | 56 | 1,142 | 5.9 | $2.1M | +2.3% | #141 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 83 | 28 | 3.1 | $3.4M | +1.5% | #22 of 377 |
| 2Concord, NH | 68 | 36 | 5.9 | $1.9M | +2.6% | #83 of 377 |
| 3Laconia, NH | 64 | 15 | 5.7 | $1.9M | +2.1% | #110 of 377 |
| 4Keene, NH | 62 | 17 | 5.6 | $1.8M | +2.3% | #117 of 377 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carroll County, NH | 85 | 6 | 2.7 | $3.8M | +5.0% | #34 of 1,356 |
| 2Sullivan County, NH | 74 | 5 | 3.0 | $3.3M | +2.1% | #146 of 1,356 |
| 3Hillsborough County, NH | 74 | 87 | 5.2 | $2.2M | +2.5% | #159 of 1,356 |
| 4Grafton County, NH | 71 | 15 | 4.0 | $2.6M | +2.2% | #204 of 1,356 |
| 5Rockingham County, NH | 70 | 59 | 4.6 | $2.7M | +3.0% | #236 of 1,356 |
| 6Merrimack County, NH | 63 | 36 | 5.9 | $1.9M | +2.6% | #393 of 1,356 |
| 7Strafford County, NH | 57 | 23 | 4.4 | $2.4M | +3.0% | #520 of 1,356 |
| 8Belknap County, NH | 57 | 15 | 5.7 | $1.9M | +2.1% | #527 of 1,356 |
| 9Cheshire County, NH | 55 | 17 | 5.6 | $1.8M | +2.3% | #574 of 1,356 |
| Coos County, NH | Not scored | 1 | 0.7 | $12M | +0.4% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in New Hampshire?
There are 264 barbershops on map listings in New Hampshire as of September 2026. 15 of them (6%) are chain locations. The listings count barbershops. Official counts show 26 businesses with payroll classed as barber shops in 2023. Official counts list 444 one-person businesses without payroll.
How much do households in New Hampshire spend on personal care products and services?
About $624.5M a year, or $1,123 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 264 barbershops on map listings, it comes to $2.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for barbershops?
New Hampshire has 4.7 barbershops per 10,000 households, 11% below the U.S. rate of 5.3. Spending per shop is $2.4M, 25% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, New Hampshire would have about 331, against 264 on map listings. There is one business with payroll in the industry for every 21,378 households, against one for every 16,589 across the U.S.
Which market in New Hampshire has the highest market score for barbershops?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 74 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 83 (high). Among 9 scored counties in New Hampshire, Carroll County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 62 for barbershops (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- Nevada
- New Hampshire
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- New York
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- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Salons, barbers and spas2,875 listings
- Hair salons1,537 listings
- Nail salons283 listings
- Spas and skin care739 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.