Beauty and personal care · Small-town market · New Hampshire
Salons, barbers and spas in the Lebanon-Claremont, NH-VT area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Lebanon-Claremont, NH-VT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #38 of 538 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire
- Listings
- 292
- 26 chain locations (9%)
- Official establishments
- 65
- −7.3% since 2019
- Household spending a year
- $94.5M
- On personal care products and services · $1,030 a household
- Spending per listing
- $324K
- 52% above the U.S.
- Listings per 10k households
- 31.8
- 33% below the U.S.
- Population, 2025
- 224,500
- +1.5% since 2020
See the salons, barbers and spas around any address in the Lebanon-Claremont area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lebanon-Claremont area scores 72 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #38 of 538 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top 10% of small-town markets for salons, barbers and spas.
Map listings as of September 2026 show 292 salons, barbers and spas in the Lebanon-Claremont area. 26 of them (9%) are chain locations, against 15% across the U.S. That is 31.8 per 10,000 households, 33% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Lebanon-Claremont area comes to about $94.5M a year: $1,030 per household, 2% above the U.S. average. Spread across 292 salons, barbers and spas, that is $324K per business, 52% above the U.S. figure of $213K.
Official counts show 65 businesses with payroll classed as personal care services in the Lebanon-Claremont area in 2023, down 7.3% from 2019. That is one for every 1,412 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Lebanon-Claremont area grew 1.5%, slower than the U.S. (+3.1%).
How the Lebanon-Claremont area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon-Claremont area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.8 | 51.7 | 47.2 |
| Spending per listing | $324K | $217K | $213K |
| Households per official establishment | 1,412 | 731 | 804 |
| Official establishment growth, 2019–2023 | −7.3% | +3.0% | +14.1% |
| Population growth, 2020–2025 | +1.5% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,030 | $1,123 | $1,005 |
| Median household income | $83,269 | $99,031 | $80,734 |
| Groundwork market score | 72 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65−7.3% over the period
- Employees, 2023
- 274
- Annual payroll, 2023
- $11.1M
- One-person businesses, 2023
- 454Businesses with no payroll
- Map listings, September 2026
- 29226 chain locations
- Listings at the U.S. rate for this spending
- 444The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Lebanon-Claremont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon-Claremont area
- Population, 2025 estimate
- 224,500+1.5% since 2020
- Households
- 91,760
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 3,903 sq. mi.
- People per square mile
- 57
- Median household income
- $83,269
- Average household income
- $114,219
- Median home value
- $301,900
- Jobs located here
- 102,545
- Daytime population
- 223,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon-Claremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for salons, barbers and spas, numbered among those based in New Hampshire, with the Lebanon-Claremont area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 72 | 292 | 31.8 | $324K | +1.5% | #38 of 538 |
| 2Concord, NH | 51 | 305 | 50.1 | $219K | +2.6% | #259 of 538 |
| 3Keene, NH | 49 | 145 | 47.4 | $215K | +2.3% | #288 of 538 |
| 4Laconia, NH | 44 | 141 | 53.5 | $199K | +2.1% | #351 of 538 |
Other business types in the Lebanon-Claremont area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons70
- Barbershops83
- Nail salons87
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Lebanon-Claremont, NH-VT area?
There are 292 salons, barbers and spas on map listings in the Lebanon-Claremont area as of September 2026. 26 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 65 businesses with payroll classed as personal care services in 2023, down 7.3% from 2019. Official counts also show 454 one-person businesses without payroll.
How much do households in the Lebanon-Claremont, NH-VT area spend on personal care products and services?
About $94.5M a year, or $1,030 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 292 salons, barbers and spas on map listings, it comes to $324K per business. It is estimated from the incomes of the 91,760 households in the Lebanon-Claremont area and national spending patterns by income.
How does the Lebanon-Claremont, NH-VT area compare with the U.S. for salons, barbers and spas?
The Lebanon-Claremont area has 31.8 salons, barbers and spas per 10,000 households, 33% below the U.S. rate of 47.2. Spending per business is $324K, 52% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Lebanon-Claremont area would have about 444, against 292 on map listings. There is one business with payroll in the industry for every 1,412 households, against one for every 804 across the U.S. The official count fell 7.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Lebanon-Claremont, NH-VT area growing?
Population estimates put the Lebanon-Claremont area at 224,500 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 91,760 households. Median household income in the Lebanon-Claremont area is $83,269, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon-Claremont area scores 72 for salons, barbers and spas (upper middle), #38 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon-Claremont area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Lebanon-Claremont area
Screening a site or an acquisition in the Lebanon-Claremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.