Beauty and personal care · County · New Hampshire
Salons, barbers and spas in Sullivan County, NH
How Sullivan County, NH compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #126 of 2,385 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 51
- 5 chain locations (10%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.6M
- On personal care products and services · $998 a household
- Spending per listing
- $325K
- 53% above the U.S.
- Listings per 10k households
- 30.7
- 35% below the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the salons, barbers and spas around any address in Sullivan County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sullivan County scores 77 (high) on the Groundwork market score for salons, barbers and spas, ranking #126 of 2,385 scored counties and #1 of 10 scored counties in New Hampshire. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 51 salons, barbers and spas in Sullivan County. Of those, 5 are chain locations, or 10%, against 15% across the U.S. That comes to 30.7 for every 10,000 households, 35% below the U.S. rate of 47.2.
At $998 per household (in line with the U.S. average), households in Sullivan County spend about $16.6M a year on personal care products and services. That is about $325K of household spending for each business on map listings, 53% above the U.S. figure of $213K.
Official counts show 5 businesses with payroll classed as personal care services in Sullivan County in 2023. That is one for every 3,324 households, against one for every 804 across the U.S. Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.7 | 51.7 | 47.2 |
| Spending per listing | $325K | $217K | $213K |
| Households per official establishment | 3,324 | 731 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $998 | $1,123 | $1,005 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 77 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 5
- Employees, 2023
- 9
- Annual payroll, 2023
- $159K
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 515 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for salons, barbers and spas, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 77 | 51 | 30.7 | $325K | +2.1% | #126 of 2,385 |
| 2Carroll County, NH | 59 | 99 | 45.3 | $229K | +5.0% | #720 of 2,385 |
| 3Strafford County, NH | 57 | 212 | 40.7 | $264K | +3.0% | #800 of 2,385 |
| 4Grafton County, NH | 55 | 157 | 42.3 | $252K | +2.2% | #902 of 2,385 |
| 5Coos County, NH | 55 | 50 | 35.7 | $239K | +0.4% | #908 of 2,385 |
| 6Merrimack County, NH | 47 | 305 | 50.1 | $219K | +2.6% | #1,350 of 2,385 |
| 7Cheshire County, NH | 46 | 145 | 47.4 | $215K | +2.3% | #1,419 of 2,385 |
| 8Hillsborough County, NH | 44 | 903 | 53.5 | $216K | +2.5% | #1,525 of 2,385 |
| 9Belknap County, NH | 41 | 141 | 53.5 | $199K | +2.1% | #1,688 of 2,385 |
| 10Rockingham County, NH | 40 | 812 | 63.7 | $193K | +3.0% | #1,741 of 2,385 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons78
- Barbershops74
- Nail salons
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sullivan County, NH?
There are 51 salons, barbers and spas on map listings in Sullivan County as of September 2026. 5 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts list 105 one-person businesses without payroll.
How much do households in Sullivan County, NH spend on personal care products and services?
About $16.6M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $325K per business. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for salons, barbers and spas?
Sullivan County has 30.7 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $325K, 53% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Sullivan County would have about 78, against 51 on map listings. There is one business with payroll in the industry for every 3,324 households, against one for every 804 across the U.S.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 77 for salons, barbers and spas (high), #126 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.