State profile · 56 business types
New Hampshire market data
How New Hampshire compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,415,342
- +2.7% since 2020
- Households
- 555,822
- Median household income
- $99,031
- +29.0% vs. 2015–2019, before inflation
- Median home value
- $402,500
- Jobs located here
- 679,505
A site report maps the competitors on map listings around any address in New Hampshire by name and distance, and the households and spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Hampshire has an estimated 1,415,342 people and 555,822 households. Population estimates show New Hampshire grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in New Hampshire is $99,031, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.0%, before inflation.
Relative to the U.S., household spending in New Hampshire runs highest on clothing, shoes and related services (an index of 124, where 100 is the U.S. average) and lowest on pets (81).
By the Groundwork market score, New Hampshire’s highest ranks among the 50 states and DC are for fast food and sandwich shops (#4), home inspectors (#4) and optometrists and eye clinics (#5).
Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.1 times the U.S. rate) and lowest for insurance agencies (31% below the U.S. rate).
All 56 business types in New Hampshire
Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.
| Business type | Listings | Per 10k households | Vs. U.S. (100) | Spending per listing | Official establishments | Score | Rank among states |
|---|---|---|---|---|---|---|---|
| Food and drink | |||||||
| Restaurants and cafes | 6,051 | 108.9 | 99 | $413K | 2,989 | 60 | #15 of 51 |
| Sit-down restaurants | 3,091 | 55.6 | 91 | $808K | 1,371 | 62 | #13 of 51 |
| Fast food and sandwich shops | 577 | 10.4 | 78 | $4.3M | 1,074 | 77 | #4 of 51 |
| Pizza | 586 | 10.5 | 131 | $4.3M | 1,074 | 53 | #24 of 51 |
| Coffee shops and cafes | 694 | 12.5 | 114 | $3.6M | 539 | 46 | #30 of 51 |
| Bakeries and dessert shops | 792 | 14.2 | 145 | $3.2M | 567 | 34 | #43 of 51 |
| Groceries and convenience | |||||||
| Grocery and convenience stores | 1,282 | 23.1 | 124 | $3.1M | 479 | 52 | #22 of 51 |
| Grocery stores | 372 | 6.7 | 99 | $10.8M | 240 | 71 | #7 of 51 |
| Convenience stores | 663 | 11.9 | 149 | $6.1M | 239 | 39 | #40 of 51 |
| Auto | |||||||
| Auto repair and car care | 2,571 | 46.3 | 130 | $210K | 1,185 | 23 | #48 of 51 |
| Auto repair shops | 1,651 | 29.7 | 138 | $328K | 925 | 22 | #47 of 51 |
| Collision repair and body shops | 174 | 3.1 | 100 | $3.1M | 187 | 40 | #37 of 51 |
| Car washes and detailing | 251 | 4.5 | 118 | $2.2M | 87 | 37 | #39 of 51 |
| Tire shops | 226 | 4.1 | 108 | $2.4M | 111 | 36 | #40 of 51 |
| Oil change and quick lube | 42 | 0.8 | 114 | $12.9M | 46 | 41 | #37 of 50 |
| Gas stations | 602 | 10.8 | 99 | $2M | 551 | 39 | #37 of 51 |
| Insurance agencies | 599 | 10.8 | 69 | $1.6M | 422 | 65 | #14 of 51 |
| Beauty and personal care | |||||||
| Salons, barbers and spas | 2,875 | 51.7 | 110 | $217K | 760 | 46 | #33 of 51 |
| Hair salons | 1,537 | 27.7 | 118 | $406K | 403 | 43 | #37 of 51 |
| Barbershops | 264 | 4.7 | 89 | $2.4M | 26 | 62 | #14 of 51 |
| Nail salons | 283 | 5.1 | 85 | $2.2M | 172 | 55 | #22 of 51 |
| Spas and skin care | 739 | 13.3 | 116 | $845K | 148 | 47 | #31 of 51 |
| Fitness and classes | |||||||
| Gyms, studios and classes | 1,242 | 22.3 | 150 | $504K | 517 | 28 | #48 of 51 |
| Gyms | 548 | 9.9 | 130 | $1.1M | 292 | 38 | #44 of 51 |
| Yoga, Pilates and fitness studios | 276 | 5.0 | 208 | $2.3M | 292 | 26 | #49 of 51 |
| Martial arts and dance studios | 418 | 7.5 | 153 | $1.5M | 225 | 31 | #48 of 51 |
| Health care | |||||||
| Doctors, dentists and clinics | 4,254 | 76.5 | 91 | $174K | 1,811 | 61 | #13 of 51 |
| Dentists and orthodontists | 742 | 13.3 | 102 | $998K | 586 | 45 | #30 of 51 |
| Primary care and pediatrics | 282 | 5.1 | 71 | $2.6M | 714 | 70 | #9 of 51 |
| Urgent care and walk-in clinics | 20 | 0.4 | 80 | $37M | 44 | 57 | #19 of 50 |
| Chiropractors | 304 | 5.5 | 102 | $2.4M | 162 | 55 | #21 of 51 |
| Physical therapy | 390 | 7.0 | 130 | $1.9M | 223 | 40 | #35 of 51 |
| Optometrists and eye care | 198 | 3.6 | 88 | $3.7M | 82 | 71 | #5 of 51 |
| Pets | |||||||
| Pet businesses | 931 | 16.7 | 161 | $442K | 482 | 14 | #50 of 51 |
| Veterinarians | 270 | 4.9 | 148 | $1.5M | 196 | 19 | #49 of 51 |
| Pet grooming and boarding | 337 | 6.1 | 169 | $1.2M | 209 | 13 | #49 of 51 |
| Pet stores | 175 | 3.1 | 155 | $2.3M | 77 | 12 | #51 of 51 |
| Child care | |||||||
| Child care and preschools | 345 | 6.2 | 107 | $1.1M | 447 | 59 | #20 of 51 |
| Clothing and laundry | |||||||
| Clothing, shoes and laundry | 1,335 | 24.0 | 103 | $1.1M | 596 | 61 | #15 of 51 |
| Clothing and shoe stores | 900 | 16.2 | 100 | $1.6M | 496 | 61 | #14 of 51 |
| Laundromats | 107 | 1.9 | 119 | $13.2M | 54 | 46 | #31 of 51 |
| Dry cleaners | 61 | 1.1 | 85 | $23.1M | 46 | 68 | #8 of 51 |
| Home services | |||||||
| Home repair trades | 880 | 15.8 | 127 | $2.2M | 1,533 | 43 | #34 of 51 |
| HVAC and plumbing | 408 | 7.3 | 116 | $4.8M | 776 | 49 | #29 of 51 |
| Electricians | 254 | 4.6 | 184 | $7.7M | 682 | 32 | #42 of 51 |
| Roofing and gutters | 218 | 3.9 | 108 | $9M | 75 | 71 | #10 of 51 |
| Lawn, cleaning and pest control | 656 | 11.8 | 140 | $1.2M | 1,476 | 26 | #48 of 51 |
| Landscaping and lawn care | 463 | 8.3 | 173 | $1.7M | 1,027 | 24 | #48 of 51 |
| House cleaning | 130 | 2.3 | 105 | $6.1M | 393 | 44 | #33 of 51 |
| Pest control | 63 | 1.1 | 79 | $12.6M | 56 | 60 | #12 of 51 |
| Real estate | |||||||
| Real estate | 2,273 | 40.9 | 106 | 112 (index) | 899 | 68 | #5 of 51 |
| Real estate agents and brokers | 1,816 | 32.7 | 107 | 111 (index) | 363 | 69 | #7 of 51 |
| Property management | 168 | 3.0 | 100 | 118 (index) | 322 | 63 | #11 of 51 |
| Mortgage brokers and lenders | 250 | 4.5 | 105 | 113 (index) | 106 | 58 | #19 of 51 |
| Home inspectors | 39 | 0.7 | 117 | 107 (index) | 21 | 69 | #4 of 50 |
| Funeral services | |||||||
| Funeral homes | 108 | 1.9 | 90 | $795K | 51 | 72 | #8 of 51 |
Markets in New Hampshire
Each market’s page covers every business type, with its figures against the state and the U.S.
Metro areas 2
- Boston-Cambridge-Newton, MA-NH metro areaBased in another state · 4,953,354 people
- Manchester-Nashua, NH metro area426,378 people
Small-town markets 4
- Lebanon-Claremont, NH-VT area223,586 people
- Concord, NH area155,967 people
- Keene, NH area77,297 people
- Laconia, NH area64,659 people
Counties 10
- Hillsborough County, NH426,378 people
- Rockingham County, NH319,082 people
- Merrimack County, NH155,967 people
- Strafford County, NH132,575 people
- Grafton County, NH92,120 people
- Cheshire County, NH77,297 people
- Belknap County, NH64,659 people
- Carroll County, NH51,804 people
- Sullivan County, NH43,715 people
- Coos County, NH31,271 people
Questions
How fast is New Hampshire growing?
Population estimates put New Hampshire at 1,415,342 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 555,822 households. Median household income rose 29.0% from the 2015–2019 survey, before inflation.
How much do households in New Hampshire spend?
Households in New Hampshire spend about $11B a year on rent and homeowner costs, $4B on groceries and $2.5B on food away from home. Set against the U.S., households in New Hampshire spend the most on clothing, shoes and related services (an index of 124, where 100 is the U.S. average) and the least on pets (81).
Which business types rank highest in New Hampshire?
Among the 50 states and DC, New Hampshire ranks highest for fast food and sandwich shops (#4), home inspectors (#4) and optometrists and eye clinics (#5) by the Groundwork market score.
How does New Hampshire compare with the U.S.?
The median household income in New Hampshire is $99,031 a year, 23% above the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $402,500, against $332,700 for the U.S. For its number of households, New Hampshire has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.1 times the U.S. rate) and the fewest for insurance agencies (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Every state and business type · How we measure
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.