Groundwork

Beauty and personal care · County · Kentucky

Salons, barbers and spas in Kenton County, KY

How Kenton County, KY compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #499 of 2,385 scored counties
#15 of 96 scored counties in Kentucky

Listings
206
45 chain locations (22%)
Official establishments
55
+34.2% since 2019
Household spending a year
$63.4M
On personal care products and services · $941 a household
Spending per listing
$308K
45% above the U.S.
Listings per 10k households
30.6
35% below the U.S.
Population, 2025
175,779
+3.9% since 2020

See the salons, barbers and spas around any address in Kenton County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 206 salons, barbers and spas in Kenton County. Chain locations make up 22% of them, against 15% across the U.S. That is 30.6 per 10,000 households, 35% below the U.S. rate of 47.2.

Households in Kenton County spend about $63.4M a year on personal care products and services, or $941 per household, 6% below the U.S. average. Spread across 206 salons, barbers and spas, that is $308K per business, 45% above the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Kenton County was 55 in 2023, up 34.2% from 2019. That is one for every 1,225 households, against one for every 804 across the U.S. Official counts also show 515 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $453K have gone to businesses classed as personal care services in Kenton County.

Population estimates put the population change in Kenton County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). Kenton County scores 64 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #499 of 2,385 scored counties and #15 of 96 scored counties in Kentucky. That puts it in the top quarter of counties.

How Kenton County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Kenton County, KY compared with Kentucky and the U.S.
MeasureKenton CountyKentuckyU.S.
Listings per 10k households30.638.247.2
Spending per listing$308K$218K$213K
Households per official establishment1,2251,551804
Official establishment growth, 2019–2023+34.2%+10.8%+14.1%
Population growth, 2020–2025+3.9%+2.2%+3.1%
Spending per household on personal care products and services$941$833$1,005
Median household income$80,548$63,726$80,734
Groundwork market score6446

Official counts and lending

Businesses

Official establishments, 2019 to 2023
41 → 55+34.2% over the period
Employees, 2023
256
Annual payroll, 2023
$7.7M
One-person businesses, 2023
515Businesses with no payroll
Map listings, September 2026
20645 chain locations
Listings at the U.S. rate for this spending
298The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$453K

SBA-backed loans to businesses classed as personal care services in Kenton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kenton County

Population, 2025 estimate
175,779+3.9% since 2020
Households
67,367
Median age
38.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
160 sq. mi.
People per square mile
1,068
Median household income
$80,548+25.2% vs. 2015–2019, before inflation
Average household income
$108,303
Median home value
$244,400
Jobs located here
69,403
Daytime population
152,560Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kenton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for salons, barbers and spas, numbered among those based in Kentucky, with Kenton County marked.

Top counties in Kentucky

Counties in Kentucky ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spencer County, KY831115.1$672K+7.7%#46 of 2,385
2Oldham County, KY766427.8$416K+4.9%#135 of 2,385
3Todd County, KY75613.2$624K+5.6%#157 of 2,385
4Shelby County, KY716233.5$278K+6.2%#275 of 2,385
5Henry County, KY701117.9$448K+4.8%#278 of 2,385
6Garrard County, KY691420.9$376K+7.3%#313 of 2,385
7Anderson County, KY692626.9$323K+5.5%#320 of 2,385
8Meade County, KY672724.5$365K+2.2%#375 of 2,385
9Scott County, KY668437.1$258K+8.2%#440 of 2,385
10Bath County, KY65919.2$404K+3.6%#450 of 2,385
15Kenton County, KY6420630.6$308K+3.9%#499 of 2,385

Other business types in Kenton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Kenton County, KY?

There are 206 salons, barbers and spas on map listings in Kenton County as of September 2026. 45 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 55 businesses with payroll classed as personal care services in 2023, up 34.2% from 2019. Another 515 one-person businesses have no payroll, by official counts.

How much do households in Kenton County, KY spend on personal care products and services?

About $63.4M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 206 salons, barbers and spas on map listings, it comes to $308K per business. It is estimated from the incomes of the 67,367 households in Kenton County and national spending patterns by income.

How does Kenton County, KY compare with the U.S. for salons, barbers and spas?

Kenton County has 30.6 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $308K, 45% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kenton County would have about 298, against 206 on map listings. There is one business with payroll in the industry for every 1,225 households, against one for every 804 across the U.S. The official count rose 34.2% from 2019 to 2023, against +14.1% for the U.S.

How fast is Kenton County, KY growing?

Population estimates put Kenton County at 175,779 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 67,367 households. Median household income in Kenton County is $80,548, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kenton County scores 64 for salons, barbers and spas (upper middle), #499 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kenton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Kenton County

Screening a site or an acquisition in Kenton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.