Beauty and personal care · County · Kentucky
Salons, barbers and spas in Caldwell County, KY
Competitor counts, household spending and official business counts for salons, barbers and spas in Caldwell County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #2,287 of 2,385 scored counties
#89 of 96 scored counties in Kentucky
- Listings
- 21
- 6 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.9M
- On personal care products and services · $776 a household
- Spending per listing
- $186K
- 13% below the U.S.
- Listings per 10k households
- 41.8
- 11% below the U.S.
- Population, 2025
- 12,609
- −0.3% since 2020
See the salons, barbers and spas around any address in Caldwell County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Caldwell County has a Groundwork market score of 21 (low): #2,287 of 2,385 scored counties and #89 of 96 scored counties in Kentucky. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Caldwell County comes to about $3.9M a year: $776 per household, 23% below the U.S. average. That works out to $186K per business, 13% below the U.S. figure of $213K.
Caldwell County has 21 salons, barbers and spas on map listings as of September 2026. Of those, 6 are chain locations, or 29%, against 15% across the U.S. That is 41.8 per 10,000 households, 11% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Caldwell County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $650K have gone to businesses classed as personal care services in Caldwell County. Population estimates show Caldwell County declined 0.3% from 2020 to 2025, against +3.1% for the U.S.
How Caldwell County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caldwell County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.8 | 38.2 | 47.2 |
| Spending per listing | $186K | $218K | $213K |
| Households per official establishment | n/a | 1,551 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.8% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $776 | $833 | $1,005 |
| Median household income | $59,583 | $63,726 | $80,734 |
| Groundwork market score | 21 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 216 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $650K
SBA-backed loans to businesses classed as personal care services in Caldwell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caldwell County
- Population, 2025 estimate
- 12,609−0.3% since 2020
- Households
- 5,025
- Median age
- 42.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 345 sq. mi.
- People per square mile
- 37
- Median household income
- $59,583+33.1% vs. 2015–2019, before inflation
- Average household income
- $73,080
- Median home value
- $118,500
- Jobs located here
- 4,936
- Daytime population
- 12,242Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for salons, barbers and spas, numbered among those based in Kentucky, with Caldwell County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spencer County, KY | 83 | 11 | 15.1 | $672K | +7.7% | #46 of 2,385 |
| 2Oldham County, KY | 76 | 64 | 27.8 | $416K | +4.9% | #135 of 2,385 |
| 3Todd County, KY | 75 | 6 | 13.2 | $624K | +5.6% | #157 of 2,385 |
| 4Shelby County, KY | 71 | 62 | 33.5 | $278K | +6.2% | #275 of 2,385 |
| 5Henry County, KY | 70 | 11 | 17.9 | $448K | +4.8% | #278 of 2,385 |
| 6Garrard County, KY | 69 | 14 | 20.9 | $376K | +7.3% | #313 of 2,385 |
| 7Anderson County, KY | 69 | 26 | 26.9 | $323K | +5.5% | #320 of 2,385 |
| 8Meade County, KY | 67 | 27 | 24.5 | $365K | +2.2% | #375 of 2,385 |
| 9Scott County, KY | 66 | 84 | 37.1 | $258K | +8.2% | #440 of 2,385 |
| 10Bath County, KY | 65 | 9 | 19.2 | $404K | +3.6% | #450 of 2,385 |
| 89Caldwell County, KY | 21 | 21 | 41.8 | $186K | −0.3% | #2,287 of 2,385 |
Other business types in Caldwell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas21
- Hair salons15
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Caldwell County, KY?
Map listings as of September 2026 show 21 salons, barbers and spas in Caldwell County. 6 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Caldwell County: counts under 3 are left out. Official counts also show 44 one-person businesses without payroll.
How much do households in Caldwell County, KY spend on personal care products and services?
About $3.9M a year, or $776 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $186K per business. It is estimated from the incomes of the 5,025 households in Caldwell County and national spending patterns by income.
How does Caldwell County, KY compare with the U.S. for salons, barbers and spas?
Caldwell County has 41.8 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $186K, 13% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Caldwell County would have about 18, against 21 on map listings.
How fast is Caldwell County, KY growing?
Population estimates put Caldwell County at 12,609 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 5,025 households. The median household income in Caldwell County is $59,583 a year, 26% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caldwell County scores 21 for salons, barbers and spas (low), #2,287 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Caldwell County
Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.