Groundwork

Beauty and personal care · County · Kentucky

Salons, barbers and spas in Morgan County, KY

Competitor counts, household spending and official business counts for salons, barbers and spas in Morgan County, KY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #597 of 2,385 scored counties
#18 of 96 scored counties in Kentucky

Listings
10
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$3.5M
On personal care products and services · $718 a household
Spending per listing
$351K
65% above the U.S.
Listings per 10k households
20.5
57% below the U.S.
Population, 2025
14,415
+5.0% since 2020

See the salons, barbers and spas around any address in Morgan County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 10 salons, barbers and spas in Morgan County. None of them are chain locations, against 15% across the U.S. That comes to 20.5 for every 10,000 households, 57% below the U.S. rate of 47.2.

Household spending on personal care products and services in Morgan County comes to about $3.5M a year: $718 per household, 29% below the U.S. average. Spread across 10 salons, barbers and spas, that is $351K per business, 65% above the U.S. figure of $213K.

Official counts show 3 businesses with payroll classed as personal care services in Morgan County in 2023. That is one for every 1,627 households, against one for every 804 across the U.S. Official counts list 17 one-person businesses without payroll.

Population estimates show Morgan County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). Morgan County scores 61 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #597 of 2,385 scored counties and #18 of 96 scored counties in Kentucky.

How Morgan County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Morgan County, KY compared with Kentucky and the U.S.
MeasureMorgan CountyKentuckyU.S.
Listings per 10k households20.538.247.2
Spending per listing$351K$218K$213K
Households per official establishment1,6271,551804
Official establishment growth, 2019–2023n/a+10.8%+14.1%
Population growth, 2020–2025+5.0%+2.2%+3.1%
Spending per household on personal care products and services$718$833$1,005
Median household income$47,913$63,726$80,734
Groundwork market score6146

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
7
Annual payroll, 2023
$49K
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
100 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
14,415+5.0% since 2020
Households
4,882
Median age
41.5
Homes lived in by their owners
79%
Vehicles per household
2.2
Land area
381 sq. mi.
People per square mile
37
Median household income
$47,913+32.6% vs. 2015–2019, before inflation
Average household income
$71,451
Median home value
$118,200
Jobs located here
3,098
Daytime population
12,784Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for salons, barbers and spas, numbered among those based in Kentucky, with Morgan County marked.

Top counties in Kentucky

Counties in Kentucky ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spencer County, KY831115.1$672K+7.7%#46 of 2,385
2Oldham County, KY766427.8$416K+4.9%#135 of 2,385
3Todd County, KY75613.2$624K+5.6%#157 of 2,385
4Shelby County, KY716233.5$278K+6.2%#275 of 2,385
5Henry County, KY701117.9$448K+4.8%#278 of 2,385
6Garrard County, KY691420.9$376K+7.3%#313 of 2,385
7Anderson County, KY692626.9$323K+5.5%#320 of 2,385
8Meade County, KY672724.5$365K+2.2%#375 of 2,385
9Scott County, KY668437.1$258K+8.2%#440 of 2,385
10Bath County, KY65919.2$404K+3.6%#450 of 2,385
18Morgan County, KY611020.5$351K+5.0%#597 of 2,385

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Morgan County, KY?

There are 10 salons, barbers and spas on map listings in Morgan County as of September 2026. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 17 one-person businesses without payroll.

How much do households in Morgan County, KY spend on personal care products and services?

About $3.5M a year, or $718 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $351K per business. It is estimated from the incomes of the 4,882 households in Morgan County and national spending patterns by income.

How does Morgan County, KY compare with the U.S. for salons, barbers and spas?

Morgan County has 20.5 salons, barbers and spas per 10,000 households, 57% below the U.S. rate of 47.2. Spending per business is $351K, 65% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Morgan County would have about 17, against 10 on map listings. There is one business with payroll in the industry for every 1,627 households, against one for every 804 across the U.S.

How fast is Morgan County, KY growing?

Population estimates put Morgan County at 14,415 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 4,882 households. Median household income in Morgan County is $47,913, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 61 for salons, barbers and spas (upper middle), #597 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.