Beauty and personal care · Metro area · Kentucky
Salons, barbers and spas in the Owensboro, KY metro area
How the Owensboro, KY metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #77 of 387 scored metro areas
#1 of 6 scored metro areas based in Kentucky
- Listings
- 153
- 28 chain locations (18%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $38.1M
- On personal care products and services · $841 a household
- Spending per listing
- $249K
- 17% above the U.S.
- Listings per 10k households
- 33.8
- 28% below the U.S.
- Population, 2025
- 113,962
- +1.3% since 2020
See the salons, barbers and spas around any address in the Owensboro metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Owensboro metro area spend about $38.1M a year on personal care products and services, or $841 per household, 16% below the U.S. average. That works out to $249K per business, 17% above the U.S. figure of $213K.
There are 153 salons, barbers and spas on map listings in the Owensboro metro area as of September 2026. Of those, 28 are chain locations, or 18%, against 15% across the U.S. That is 33.8 per 10,000 households, 28% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Owensboro metro area was 16 in 2023. That is one for every 2,830 households, against one for every 804 across the U.S. Official counts list 456 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $245K have gone to businesses classed as personal care services in the Owensboro metro area.
Population estimates show the Owensboro metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, the Owensboro metro area has a Groundwork market score of 61 (upper middle): #77 of 387 scored metro areas and #1 of 6 scored metro areas based in Kentucky. That puts it in the top quarter of metro areas.
How the Owensboro metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owensboro metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.8 | 38.2 | 47.2 |
| Spending per listing | $249K | $218K | $213K |
| Households per official establishment | 2,830 | 1,551 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.8% | +14.1% |
| Population growth, 2020–2025 | +1.3% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $841 | $833 | $1,005 |
| Median household income | $68,002 | $63,726 | $80,734 |
| Groundwork market score | 61 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 94
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 456Businesses with no payroll
- Map listings, September 2026
- 15328 chain locations
- Listings at the U.S. rate for this spending
- 179The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $245K
SBA-backed loans to businesses classed as personal care services in the Owensboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owensboro metro area
- Population, 2025 estimate
- 113,962+1.3% since 2020
- Households
- 45,280
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 711 sq. mi.
- People per square mile
- 159
- Median household income
- $68,002
- Average household income
- $89,111
- Median home value
- $195,400
- Jobs located here
- 48,709
- Daytime population
- 113,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owensboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for salons, barbers and spas, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Owensboro metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% | #37 of 387 |
| 1Owensboro, KY | 61 | 153 | 33.8 | $249K | +1.3% | #77 of 387 |
| 2Bowling Green, KY | 59 | 284 | 38.7 | $211K | +9.5% | #99 of 387 |
| 3Louisville/Jefferson County, KY-IN | 50 | 2,289 | 41.0 | $223K | +2.9% | #195 of 387 |
| Huntington-Ashland, WV-KY-OH | 48 | 520 | 34.2 | $238K | −2.6% | #215 of 387 |
| Clarksville, TN-KY | 46 | 647 | 51.8 | $163K | +8.5% | #243 of 387 |
| 4Lexington-Fayette, KY | 41 | 988 | 45.7 | $196K | +3.4% | #290 of 387 |
| 5Elizabethtown, KY | 40 | 230 | 45.4 | $187K | +2.4% | #297 of 387 |
| 6Paducah, KY-IL | 37 | 202 | 48.4 | $174K | −1.2% | #326 of 387 |
Other business types in the Owensboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons57
- Barbershops38
- Nail salons59
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Owensboro, KY metro area?
As of September 2026, map listings count 153 salons, barbers and spas in the Owensboro metro area. 28 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts also show 456 one-person businesses without payroll.
How much do households in the Owensboro, KY metro area spend on personal care products and services?
About $38.1M a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 153 salons, barbers and spas on map listings, it comes to $249K per business. It is estimated from the incomes of the 45,280 households in the Owensboro metro area and national spending patterns by income.
How does the Owensboro, KY metro area compare with the U.S. for salons, barbers and spas?
The Owensboro metro area has 33.8 salons, barbers and spas per 10,000 households, 28% below the U.S. rate of 47.2. Spending per business is $249K, 17% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Owensboro metro area would have about 179, against 153 on map listings. There is one business with payroll in the industry for every 2,830 households, against one for every 804 across the U.S.
How fast is the Owensboro, KY metro area growing?
Population estimates put the Owensboro metro area at 113,962 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 45,280 households. The median household income in the Owensboro metro area is $68,002 a year, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owensboro metro area scores 61 for salons, barbers and spas (upper middle), #77 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owensboro metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Owensboro metro area
Screening a site or an acquisition in the Owensboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.