Beauty and personal care · County · Kentucky
Salons, barbers and spas in Mercer County, KY
Competitor counts, household spending and official business counts for salons, barbers and spas in Mercer County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,422 of 2,385 scored counties
#41 of 96 scored counties in Kentucky
- Listings
- 36
- 6 chain locations (17%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $7.5M
- On personal care products and services · $819 a household
- Spending per listing
- $209K
- 2% below the U.S.
- Listings per 10k households
- 39.2
- 17% below the U.S.
- Population, 2025
- 23,733
- +4.8% since 2020
See the salons, barbers and spas around any address in Mercer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $819 per household (19% below the U.S. average), households in Mercer County spend about $7.5M a year on personal care products and services. Spread across 36 salons, barbers and spas, that is $209K per business, 2% below the U.S. figure of $213K.
There are 36 salons, barbers and spas on map listings in Mercer County as of September 2026. 6 of them (17%) are chain locations, against 15% across the U.S. That comes to 39.2 for every 10,000 households, 17% below the U.S. rate of 47.2.
In 2023, official counts showed 6 businesses with payroll in Mercer County classed as personal care services. That is one for every 1,530 households, against one for every 804 across the U.S. Official counts list 85 one-person businesses without payroll.
Population estimates put the population change in Mercer County from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). Mercer County scores 46 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,422 of 2,385 scored counties and #41 of 96 scored counties in Kentucky.
How Mercer County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.2 | 38.2 | 47.2 |
| Spending per listing | $209K | $218K | $213K |
| Households per official establishment | 1,530 | 1,551 | 804 |
| Official establishment growth, 2019–2023 | n/a | +10.8% | +14.1% |
| Population growth, 2020–2025 | +4.8% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $819 | $833 | $1,005 |
| Median household income | $64,824 | $63,726 | $80,734 |
| Groundwork market score | 46 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 10
- Annual payroll, 2023
- $251K
- One-person businesses, 2023
- 85Businesses with no payroll
- Map listings, September 2026
- 366 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 23,733+4.8% since 2020
- Households
- 9,181
- Median age
- 42.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 249 sq. mi.
- People per square mile
- 92
- Median household income
- $64,824+17.7% vs. 2015–2019, before inflation
- Average household income
- $82,091
- Median home value
- $202,300
- Jobs located here
- 6,702
- Daytime population
- 19,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for salons, barbers and spas, numbered among those based in Kentucky, with Mercer County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spencer County, KY | 83 | 11 | 15.1 | $672K | +7.7% | #46 of 2,385 |
| 2Oldham County, KY | 76 | 64 | 27.8 | $416K | +4.9% | #135 of 2,385 |
| 3Todd County, KY | 75 | 6 | 13.2 | $624K | +5.6% | #157 of 2,385 |
| 4Shelby County, KY | 71 | 62 | 33.5 | $278K | +6.2% | #275 of 2,385 |
| 5Henry County, KY | 70 | 11 | 17.9 | $448K | +4.8% | #278 of 2,385 |
| 6Garrard County, KY | 69 | 14 | 20.9 | $376K | +7.3% | #313 of 2,385 |
| 7Anderson County, KY | 69 | 26 | 26.9 | $323K | +5.5% | #320 of 2,385 |
| 8Meade County, KY | 67 | 27 | 24.5 | $365K | +2.2% | #375 of 2,385 |
| 9Scott County, KY | 66 | 84 | 37.1 | $258K | +8.2% | #440 of 2,385 |
| 10Bath County, KY | 65 | 9 | 19.2 | $404K | +3.6% | #450 of 2,385 |
| 41Mercer County, KY | 46 | 36 | 39.2 | $209K | +4.8% | #1,422 of 2,385 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons41
- Barbershops39
- Nail salons
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mercer County, KY?
As of September 2026, map listings count 36 salons, barbers and spas in Mercer County. 6 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts also show 85 one-person businesses without payroll.
How much do households in Mercer County, KY spend on personal care products and services?
About $7.5M a year, or $819 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 36 salons, barbers and spas on map listings, it comes to $209K per business. It is estimated from the incomes of the 9,181 households in Mercer County and national spending patterns by income.
How does Mercer County, KY compare with the U.S. for salons, barbers and spas?
Mercer County has 39.2 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $209K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Mercer County would have about 35, against 36 on map listings. There is one business with payroll in the industry for every 1,530 households, against one for every 804 across the U.S.
How fast is Mercer County, KY growing?
Population estimates put Mercer County at 23,733 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 9,181 households. The median household income in Mercer County is $64,824 a year, 20% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 46 for salons, barbers and spas (lower middle), #1,422 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.