Groundwork

Beauty and personal care · County · Oregon

Nail salons in Union County, OR

The nail salons in Union County, OR, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
1 chain location (25%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$9.9M
On personal care products and services · $909 a household
Spending per listing
$2.5M
48% above the U.S.
Listings per 10k households
3.7
38% below the U.S.
Population, 2025
25,900
−1.0% since 2020

See the nail salons around any address in Union County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Union County comes to about $9.9M a year: $909 per household, 10% below the U.S. average. That works out to $2.5M per salon, 48% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Union County has 4 nail salons on map listings as of September 2026. That comes to 3.7 for every 10,000 households, 38% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in Union County, since they leave out counts under 3.

Population estimates put the population change in Union County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. With 4 nail salons on map listings, Union County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Union County compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Union County, OR compared with Oregon and the U.S.
MeasureUnion CountyOregonU.S.
Listings per 10k households3.74.36.0
Spending per listing$2.5M$2.4M$1.7M
Households per official establishmentn/a3,9963,754
Official establishment growth, 2019–2023n/a+4.9%+23.2%
Population growth, 2020–2025−1.0%+0.7%+3.1%
Spending per household on personal care products and services$909$1,036$1,005
Median household income$65,661$83,011$80,734
Groundwork market scoreNot scored55

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
41 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Union County

Population, 2025 estimate
25,900−1.0% since 2020
Households
10,900
Median age
39.9
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
2,037 sq. mi.
People per square mile
13
Median household income
$65,661+25.9% vs. 2015–2019, before inflation
Average household income
$87,276
Median home value
$294,600
Jobs located here
10,134
Daytime population
25,115Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Union County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Union County marked.

Top counties in Oregon

Counties in Oregon ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Polk County, OR8172.1$4.9M+2.3%#34 of 1,328
2Columbia County, OR7852.4$4.2M+2.6%#57 of 1,328
3Linn County, OR77142.8$3.4M+3.0%#65 of 1,328
4Benton County, OR74133.4$3M+4.4%#102 of 1,328
5Deschutes County, OR74394.6$2.4M+6.8%#107 of 1,328
6Clatsop County, OR6652.8$3.4M−0.6%#235 of 1,328
7Jackson County, OR65323.5$2.8M−0.9%#263 of 1,328
8Lane County, OR65593.7$2.6M−0.7%#264 of 1,328
9Douglas County, OR64112.3$3.8M+0.6%#278 of 1,328
10Marion County, OR61564.4$2.2M+2.7%#372 of 1,328
Union County, ORNot scored43.7$2.5M−1.0%

Other business types in Union County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Union County, OR?

Map listings as of September 2026 show 4 nail salons in Union County. The listings count nail salons. No official count is published for nail salons in Union County: counts under 3 are left out.

How much do households in Union County, OR spend on personal care products and services?

About $9.9M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 10,900 households in Union County and national spending patterns by income.

How does Union County, OR compare with the U.S. for nail salons?

Union County has 3.7 nail salons per 10,000 households, 38% below the U.S. rate of 6.0. Spending per salon is $2.5M, 48% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Union County would have about 6, against 4 on map listings.

How fast is Union County, OR growing?

Population estimates put Union County at 25,900 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 10,900 households. Median household income in Union County is $65,661, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Union County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Union County

Screening a site or an acquisition in Union County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.