Groundwork

Beauty and personal care · County · Oregon

Nail salons in Linn County, OR

Competitor counts, household spending and official business counts for nail salons in Linn County, OR, set against other counties and the U.S.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #65 of 1,328 scored counties
#3 of 19 scored counties in Oregon

Listings
14
6 chain locations (43%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$47.6M
On personal care products and services · $939 a household
Spending per listing
$3.4M
Twice the U.S.
Listings per 10k households
2.8
53% below the U.S.
Population, 2025
132,843
+3.0% since 2020

See the nail salons around any address in Linn County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for nail salons in Linn County is 77 (high), #65 of 1,328 scored counties and #3 of 19 scored counties in Oregon. That puts it in the top 10% of counties for nail salons.

Household spending on personal care products and services in Linn County comes to about $47.6M a year: $939 per household, 7% below the U.S. average. Spread across 14 nail salons, that is $3.4M per salon, twice the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Linn County has 14 nail salons on map listings as of September 2026. Of those, 6 are chain locations, or 43%, against 27% across the U.S. That is 2.8 per 10,000 households, 53% below the U.S. rate of 6.0.

Official counts show 5 businesses with payroll classed as nail salons in Linn County in 2023. That is one for every 10,146 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as nail salons in Linn County. Population estimates show Linn County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%).

How Linn County compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Linn County, OR compared with Oregon and the U.S.
MeasureLinn CountyOregonU.S.
Listings per 10k households2.84.36.0
Spending per listing$3.4M$2.4M$1.7M
Households per official establishment10,1463,9963,754
Official establishment growth, 2019–2023n/a+4.9%+23.2%
Population growth, 2020–2025+3.0%+0.7%+3.1%
Spending per household on personal care products and services$939$1,036$1,005
Median household income$76,329$83,011$80,734
Groundwork market score7755

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 5
Employees, 2023
28
Annual payroll, 2023
$816K
One-person businesses, 2023
35Businesses with no payroll
Map listings, September 2026
146 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$30K

SBA-backed loans to businesses classed as nail salons in Linn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Linn County

Population, 2025 estimate
132,843+3.0% since 2020
Households
50,729
Median age
40.9
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
2,290 sq. mi.
People per square mile
57
Median household income
$76,329+36.6% vs. 2015–2019, before inflation
Average household income
$89,267
Median home value
$376,400
Jobs located here
46,739
Daytime population
117,614Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Linn County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Linn County marked.

Top counties in Oregon

Counties in Oregon ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Polk County, OR8172.1$4.9M+2.3%#34 of 1,328
2Columbia County, OR7852.4$4.2M+2.6%#57 of 1,328
3Linn County, OR77142.8$3.4M+3.0%#65 of 1,328
4Benton County, OR74133.4$3M+4.4%#102 of 1,328
5Deschutes County, OR74394.6$2.4M+6.8%#107 of 1,328
6Clatsop County, OR6652.8$3.4M−0.6%#235 of 1,328
7Jackson County, OR65323.5$2.8M−0.9%#263 of 1,328
8Lane County, OR65593.7$2.6M−0.7%#264 of 1,328
9Douglas County, OR64112.3$3.8M+0.6%#278 of 1,328
10Marion County, OR61564.4$2.2M+2.7%#372 of 1,328

Other business types in Linn County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Linn County, OR?

Map listings as of September 2026 show 14 nail salons in Linn County. 6 of them (43%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts list 35 one-person businesses without payroll.

How much do households in Linn County, OR spend on personal care products and services?

About $47.6M a year, or $939 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $3.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 50,729 households in Linn County and national spending patterns by income.

How does Linn County, OR compare with the U.S. for nail salons?

Linn County has 2.8 nail salons per 10,000 households, 53% below the U.S. rate of 6.0. Spending per salon is $3.4M, twice the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Linn County would have about 29, against 14 on map listings. There is one business with payroll in the industry for every 10,146 households, against one for every 3,754 across the U.S.

How fast is Linn County, OR growing?

Population estimates put Linn County at 132,843 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 50,729 households. Median household income in Linn County is $76,329, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Linn County scores 77 for nail salons (high), #65 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Linn County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Linn County

Screening a site or an acquisition in Linn County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.