Beauty and personal care · County · Oregon
Nail salons in Deschutes County, OR
Competitor counts, household spending and official business counts for nail salons in Deschutes County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #107 of 1,328 scored counties
#5 of 19 scored counties in Oregon
- Listings
- 39
- 9 chain locations (23%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $93.4M
- On personal care products and services · $1,099 a household
- Spending per listing
- $2.4M
- 43% above the U.S.
- Listings per 10k households
- 4.6
- 23% below the U.S.
- Population, 2025
- 213,072
- +6.8% since 2020
See the nail salons around any address in Deschutes County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Deschutes County is 74 (upper middle), #107 of 1,328 scored counties and #5 of 19 scored counties in Oregon. That puts it in the top 10% of counties for nail salons.
Map listings as of September 2026 show 39 nail salons in Deschutes County. 9 of them (23%) are chain locations, against 27% across the U.S. That comes to 4.6 for every 10,000 households, 23% below the U.S. rate of 6.0.
At $1,099 per household (9% above the U.S. average), households in Deschutes County spend about $93.4M a year on personal care products and services. That works out to $2.4M per salon, 43% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Deschutes County was 17 in 2023. That is one for every 4,996 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Deschutes County grew 6.8%, faster than the U.S. (+3.1%).
How Deschutes County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deschutes County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 4.3 | 6.0 |
| Spending per listing | $2.4M | $2.4M | $1.7M |
| Households per official establishment | 4,996 | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +23.2% |
| Population growth, 2020–2025 | +6.8% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,099 | $1,036 | $1,005 |
| Median household income | $92,758 | $83,011 | $80,734 |
| Groundwork market score | 74 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 17
- Employees, 2023
- 79
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 399 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Deschutes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Deschutes County
- Population, 2025 estimate
- 213,072+6.8% since 2020
- Households
- 84,933
- Median age
- 43.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,018 sq. mi.
- People per square mile
- 68
- Median household income
- $92,758+38.4% vs. 2015–2019, before inflation
- Average household income
- $126,342
- Median home value
- $650,900
- Jobs located here
- 90,452
- Daytime population
- 205,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deschutes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Deschutes County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 81 | 7 | 2.1 | $4.9M | +2.3% | #34 of 1,328 |
| 2Columbia County, OR | 78 | 5 | 2.4 | $4.2M | +2.6% | #57 of 1,328 |
| 3Linn County, OR | 77 | 14 | 2.8 | $3.4M | +3.0% | #65 of 1,328 |
| 4Benton County, OR | 74 | 13 | 3.4 | $3M | +4.4% | #102 of 1,328 |
| 5Deschutes County, OR | 74 | 39 | 4.6 | $2.4M | +6.8% | #107 of 1,328 |
| 6Clatsop County, OR | 66 | 5 | 2.8 | $3.4M | −0.6% | #235 of 1,328 |
| 7Jackson County, OR | 65 | 32 | 3.5 | $2.8M | −0.9% | #263 of 1,328 |
| 8Lane County, OR | 65 | 59 | 3.7 | $2.6M | −0.7% | #264 of 1,328 |
| 9Douglas County, OR | 64 | 11 | 2.3 | $3.8M | +0.6% | #278 of 1,328 |
| 10Marion County, OR | 61 | 56 | 4.4 | $2.2M | +2.7% | #372 of 1,328 |
Other business types in Deschutes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons55
- Barbershops79
- Nail salons74
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Deschutes County, OR?
There are 39 nail salons on map listings in Deschutes County as of September 2026. 9 of them (23%) are chain locations. The listings count nail salons. Official counts show 17 businesses with payroll classed as nail salons in 2023. Official counts list 66 one-person businesses without payroll.
How much do households in Deschutes County, OR spend on personal care products and services?
About $93.4M a year, or $1,099 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 39 nail salons on map listings, it comes to $2.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 84,933 households in Deschutes County and national spending patterns by income.
How does Deschutes County, OR compare with the U.S. for nail salons?
Deschutes County has 4.6 nail salons per 10,000 households, 23% below the U.S. rate of 6.0. Spending per salon is $2.4M, 43% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Deschutes County would have about 56, against 39 on map listings. There is one business with payroll in the industry for every 4,996 households, against one for every 3,754 across the U.S.
How fast is Deschutes County, OR growing?
Population estimates put Deschutes County at 213,072 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 84,933 households. The median household income in Deschutes County is $92,758 a year, 15% above the U.S. median of $80,734. That rose 38.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Deschutes County scores 74 for nail salons (upper middle), #107 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deschutes County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Deschutes County
Screening a site or an acquisition in Deschutes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.