Beauty and personal care · County · Oregon
Nail salons in Benton County, OR
Competitor counts, household spending and official business counts for nail salons in Benton County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #102 of 1,328 scored counties
#4 of 19 scored counties in Oregon
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $38.9M
- On personal care products and services · $1,009 a household
- Spending per listing
- $3M
- 79% above the U.S.
- Listings per 10k households
- 3.4
- 43% below the U.S.
- Population, 2025
- 97,728
- +4.4% since 2020
See the nail salons around any address in Benton County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Benton County is 74 (upper middle), #102 of 1,328 scored counties and #4 of 19 scored counties in Oregon. That puts it in the top 10% of counties for nail salons.
Households in Benton County spend about $38.9M a year on personal care products and services, or $1,009 per household, in line with the U.S. average. That works out to $3M per salon, 79% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Benton County has 13 nail salons on map listings as of September 2026. Chain locations make up 38% of them, against 27% across the U.S. That is 3.4 per 10,000 households, 43% below the U.S. rate of 6.0.
Official counts show 7 businesses with payroll classed as nail salons in Benton County in 2023. That is one for every 5,505 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $86K has gone to businesses classed as nail salons in Benton County. Population estimates put the population change in Benton County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%).
How Benton County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 4.3 | 6.0 |
| Spending per listing | $3M | $2.4M | $1.7M |
| Households per official establishment | 5,505 | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +23.2% |
| Population growth, 2020–2025 | +4.4% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,009 | $1,036 | $1,005 |
| Median household income | $77,702 | $83,011 | $80,734 |
| Groundwork market score | 74 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $86K
SBA-backed loans to businesses classed as nail salons in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 97,728+4.4% since 2020
- Households
- 38,537
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 675 sq. mi.
- People per square mile
- 143
- Median household income
- $77,702+25.2% vs. 2015–2019, before inflation
- Average household income
- $110,303
- Median home value
- $513,000
- Jobs located here
- 38,819
- Daytime population
- 95,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Benton County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 81 | 7 | 2.1 | $4.9M | +2.3% | #34 of 1,328 |
| 2Columbia County, OR | 78 | 5 | 2.4 | $4.2M | +2.6% | #57 of 1,328 |
| 3Linn County, OR | 77 | 14 | 2.8 | $3.4M | +3.0% | #65 of 1,328 |
| 4Benton County, OR | 74 | 13 | 3.4 | $3M | +4.4% | #102 of 1,328 |
| 5Deschutes County, OR | 74 | 39 | 4.6 | $2.4M | +6.8% | #107 of 1,328 |
| 6Clatsop County, OR | 66 | 5 | 2.8 | $3.4M | −0.6% | #235 of 1,328 |
| 7Jackson County, OR | 65 | 32 | 3.5 | $2.8M | −0.9% | #263 of 1,328 |
| 8Lane County, OR | 65 | 59 | 3.7 | $2.6M | −0.7% | #264 of 1,328 |
| 9Douglas County, OR | 64 | 11 | 2.3 | $3.8M | +0.6% | #278 of 1,328 |
| 10Marion County, OR | 61 | 56 | 4.4 | $2.2M | +2.7% | #372 of 1,328 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons79
- Barbershops70
- Nail salons74
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Benton County, OR?
Map listings as of September 2026 show 13 nail salons in Benton County. 5 of them (38%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts list 21 one-person businesses without payroll.
How much do households in Benton County, OR spend on personal care products and services?
About $38.9M a year, or $1,009 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 38,537 households in Benton County and national spending patterns by income.
How does Benton County, OR compare with the U.S. for nail salons?
Benton County has 3.4 nail salons per 10,000 households, 43% below the U.S. rate of 6.0. Spending per salon is $3M, 79% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Benton County would have about 23, against 13 on map listings. There is one business with payroll in the industry for every 5,505 households, against one for every 3,754 across the U.S.
How fast is Benton County, OR growing?
Population estimates put Benton County at 97,728 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 38,537 households. Median household income in Benton County is $77,702, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 74 for nail salons (upper middle), #102 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.