Beauty and personal care · Metro area · Oregon
Nail salons in the Salem, OR metro area
Competitor counts, household spending and official business counts for nail salons in the Salem, OR metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #63 of 387 scored metro areas
#4 of 8 scored metro areas based in Oregon
- Listings
- 63
- 29 chain locations (46%)
- Official establishments
- 30
- +12.0% since 2019
- Household spending a year
- $159.6M
- On personal care products and services · $998 a household
- Spending per listing
- $2.5M
- 52% above the U.S.
- Listings per 10k households
- 3.9
- 35% below the U.S.
- Population, 2025
- 445,814
- +2.7% since 2020
See the nail salons around any address in the Salem metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Salem metro area spend about $159.6M a year on personal care products and services, or $998 per household, in line with the U.S. average. Spread across 63 nail salons, that is $2.5M per salon, 52% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Salem metro area has 63 nail salons on map listings as of September 2026. Of those, 29 are chain locations, or 46%, against 27% across the U.S. Per 10,000 households, that is 3.9, 35% below the U.S. rate of 6.0.
In 2023, official counts showed 30 businesses with payroll in the Salem metro area classed as nail salons, up 12.0% from 2019. That is one for every 5,329 households, against one for every 3,754 across the U.S. Another 138 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Salem metro area grew 2.7%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in the Salem metro area is 66 (upper middle), #63 of 387 scored metro areas and #4 of 8 scored metro areas based in Oregon. That puts it in the top quarter of metro areas.
How the Salem metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.3 | 6.0 |
| Spending per listing | $2.5M | $2.4M | $1.7M |
| Households per official establishment | 5,329 | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | +12.0% | +4.9% | +23.2% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $998 | $1,036 | $1,005 |
| Median household income | $78,900 | $83,011 | $80,734 |
| Groundwork market score | 66 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30+12.0% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- 138Businesses with no payroll
- Map listings, September 2026
- 6329 chain locations
- Listings at the U.S. rate for this spending
- 96The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem metro area
- Population, 2025 estimate
- 445,814+2.7% since 2020
- Households
- 159,856
- Median age
- 38.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,922 sq. mi.
- People per square mile
- 228
- Median household income
- $78,900+31.1% vs. 2015–2019, before inflation
- Average household income
- $101,988
- Median home value
- $424,100
- Jobs located here
- 191,982
- Daytime population
- 440,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for nail salons, numbered among those based in Oregon, with the Salem metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 76 | 45 | 4.3 | $2.5M | +7.0% | #15 of 387 |
| 2Albany, OR | 75 | 14 | 2.8 | $3.4M | +3.0% | #16 of 387 |
| 3Corvallis, OR | 73 | 13 | 3.4 | $3M | +4.4% | #24 of 387 |
| 4Salem, OR | 66 | 63 | 3.9 | $2.5M | +2.7% | #63 of 387 |
| 5Eugene-Springfield, OR | 62 | 59 | 3.7 | $2.6M | −0.7% | #80 of 387 |
| 6Medford, OR | 61 | 32 | 3.5 | $2.8M | −0.9% | #89 of 387 |
| 7Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Grants Pass, OR | 36 | 19 | 5.2 | $1.7M | −0.4% | #331 of 387 |
Other business types in the Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons65
- Barbershops47
- Nail salons66
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Salem, OR metro area?
Map listings as of September 2026 show 63 nail salons in the Salem metro area. 29 of them (46%) are chain locations. The listings count nail salons. Official counts show 30 businesses with payroll classed as nail salons in 2023, up 12.0% from 2019. Official counts list 138 one-person businesses without payroll.
How much do households in the Salem, OR metro area spend on personal care products and services?
About $159.6M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 63 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 159,856 households in the Salem metro area and national spending patterns by income.
How does the Salem, OR metro area compare with the U.S. for nail salons?
The Salem metro area has 3.9 nail salons per 10,000 households, 35% below the U.S. rate of 6.0. Spending per salon is $2.5M, 52% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Salem metro area would have about 96, against 63 on map listings. There is one business with payroll in the industry for every 5,329 households, against one for every 3,754 across the U.S. The official count rose 12.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Salem, OR metro area growing?
Population estimates put the Salem metro area at 445,814 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 159,856 households. Median household income in the Salem metro area is $78,900, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem metro area scores 66 for nail salons (upper middle), #63 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Salem metro area
Screening a site or an acquisition in the Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.