Beauty and personal care · County · Oregon
Nail salons in Lincoln County, OR
How Lincoln County, OR compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #698 of 1,328 scored counties
#15 of 19 scored counties in Oregon
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.7M
- On personal care products and services · $896 a household
- Spending per listing
- $2.1M
- 24% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 50,636
- +0.3% since 2020
See the nail salons around any address in Lincoln County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Lincoln County spend about $20.7M a year on personal care products and services, or $896 per household, 11% below the U.S. average. That works out to $2.1M per salon, 24% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 10 nail salons on map listings in Lincoln County as of September 2026. Chain locations make up 30% of them, against 27% across the U.S. That is 4.3 per 10,000 households, 28% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Lincoln County, since they leave out counts under 3. Official counts also show 9 one-person businesses without payroll.
Population estimates show Lincoln County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Lincoln County is 50 (upper middle), #698 of 1,328 scored counties and #15 of 19 scored counties in Oregon.
How Lincoln County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.3 | 6.0 |
| Spending per listing | $2.1M | $2.4M | $1.7M |
| Households per official establishment | n/a | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +23.2% |
| Population growth, 2020–2025 | +0.3% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $896 | $1,036 | $1,005 |
| Median household income | $63,165 | $83,011 | $80,734 |
| Groundwork market score | 50 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 50,636+0.3% since 2020
- Households
- 23,115
- Median age
- 51.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 981 sq. mi.
- People per square mile
- 52
- Median household income
- $63,165+31.9% vs. 2015–2019, before inflation
- Average household income
- $86,183
- Median home value
- $410,800
- Jobs located here
- 16,986
- Daytime population
- 46,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Lincoln County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 81 | 7 | 2.1 | $4.9M | +2.3% | #34 of 1,328 |
| 2Columbia County, OR | 78 | 5 | 2.4 | $4.2M | +2.6% | #57 of 1,328 |
| 3Linn County, OR | 77 | 14 | 2.8 | $3.4M | +3.0% | #65 of 1,328 |
| 4Benton County, OR | 74 | 13 | 3.4 | $3M | +4.4% | #102 of 1,328 |
| 5Deschutes County, OR | 74 | 39 | 4.6 | $2.4M | +6.8% | #107 of 1,328 |
| 6Clatsop County, OR | 66 | 5 | 2.8 | $3.4M | −0.6% | #235 of 1,328 |
| 7Jackson County, OR | 65 | 32 | 3.5 | $2.8M | −0.9% | #263 of 1,328 |
| 8Lane County, OR | 65 | 59 | 3.7 | $2.6M | −0.7% | #264 of 1,328 |
| 9Douglas County, OR | 64 | 11 | 2.3 | $3.8M | +0.6% | #278 of 1,328 |
| 10Marion County, OR | 61 | 56 | 4.4 | $2.2M | +2.7% | #372 of 1,328 |
| 15Lincoln County, OR | 50 | 10 | 4.3 | $2.1M | +0.3% | #698 of 1,328 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons60
- Barbershops55
- Nail salons50
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Lincoln County, OR?
As of September 2026, map listings count 10 nail salons in Lincoln County. 3 of them (30%) are chain locations. The listings count nail salons. No official count is published for nail salons in Lincoln County: counts under 3 are left out. Official counts list 9 one-person businesses without payroll.
How much do households in Lincoln County, OR spend on personal care products and services?
About $20.7M a year, or $896 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 10 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 23,115 households in Lincoln County and national spending patterns by income.
How does Lincoln County, OR compare with the U.S. for nail salons?
Lincoln County has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.1M, 24% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Lincoln County would have about 12, against 10 on map listings.
How fast is Lincoln County, OR growing?
Population estimates put Lincoln County at 50,636 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,115 households. Median household income in Lincoln County is $63,165, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 50 for nail salons (upper middle), #698 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.