Beauty and personal care · County · Oregon
Nail salons in Multnomah County, OR
The nail salons in Multnomah County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #722 of 1,328 scored counties
#16 of 19 scored counties in Oregon
- Listings
- 170
- 28 chain locations (16%)
- Official establishments
- 120
- +1.7% since 2019
- Household spending a year
- $379.5M
- On personal care products and services · $1,085 a household
- Spending per listing
- $2.2M
- 34% above the U.S.
- Listings per 10k households
- 4.9
- 18% below the U.S.
- Population, 2025
- 795,391
- −2.6% since 2020
See the nail salons around any address in Multnomah County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 170 nail salons in Multnomah County. 28 of them (16%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 4.9, 18% below the U.S. rate of 6.0.
At $1,085 per household (8% above the U.S. average), households in Multnomah County spend about $379.5M a year on personal care products and services. Spread across 170 nail salons, that is $2.2M per salon, 34% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Multnomah County was 120 in 2023, up 1.7% from 2019. That is one for every 2,915 households, against one for every 3,754 across the U.S. Official counts list 208 one-person businesses without payroll.
Between 2020 and 2025, the population of Multnomah County declined 2.6%, against +3.1% for the U.S. The Groundwork market score for nail salons in Multnomah County is 49 (lower middle), #722 of 1,328 scored counties and #16 of 19 scored counties in Oregon.
How Multnomah County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Multnomah County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 4.3 | 6.0 |
| Spending per listing | $2.2M | $2.4M | $1.7M |
| Households per official establishment | 2,915 | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | +1.7% | +4.9% | +23.2% |
| Population growth, 2020–2025 | −2.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,085 | $1,036 | $1,005 |
| Median household income | $88,766 | $83,011 | $80,734 |
| Groundwork market score | 49 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 118 → 120+1.7% over the period
- Employees, 2023
- 438
- Annual payroll, 2023
- $12.2M
- One-person businesses, 2023
- 208Businesses with no payroll
- Map listings, September 2026
- 17028 chain locations
- Listings at the U.S. rate for this spending
- 227The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Multnomah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Multnomah County
- Population, 2025 estimate
- 795,391−2.6% since 2020
- Households
- 349,803
- Median age
- 39.4
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.5
- Land area
- 431 sq. mi.
- People per square mile
- 1,860
- Median household income
- $88,766+28.3% vs. 2015–2019, before inflation
- Average household income
- $122,099
- Median home value
- $552,700
- Jobs located here
- 522,256
- Daytime population
- 927,649Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Multnomah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for nail salons, numbered among those based in Oregon, with Multnomah County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 81 | 7 | 2.1 | $4.9M | +2.3% | #34 of 1,328 |
| 2Columbia County, OR | 78 | 5 | 2.4 | $4.2M | +2.6% | #57 of 1,328 |
| 3Linn County, OR | 77 | 14 | 2.8 | $3.4M | +3.0% | #65 of 1,328 |
| 4Benton County, OR | 74 | 13 | 3.4 | $3M | +4.4% | #102 of 1,328 |
| 5Deschutes County, OR | 74 | 39 | 4.6 | $2.4M | +6.8% | #107 of 1,328 |
| 6Clatsop County, OR | 66 | 5 | 2.8 | $3.4M | −0.6% | #235 of 1,328 |
| 7Jackson County, OR | 65 | 32 | 3.5 | $2.8M | −0.9% | #263 of 1,328 |
| 8Lane County, OR | 65 | 59 | 3.7 | $2.6M | −0.7% | #264 of 1,328 |
| 9Douglas County, OR | 64 | 11 | 2.3 | $3.8M | +0.6% | #278 of 1,328 |
| 10Marion County, OR | 61 | 56 | 4.4 | $2.2M | +2.7% | #372 of 1,328 |
| 16Multnomah County, OR | 49 | 170 | 4.9 | $2.2M | −2.6% | #722 of 1,328 |
Other business types in Multnomah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons46
- Barbershops52
- Nail salons49
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Multnomah County, OR?
Multnomah County has 170 nail salons on map listings as of September 2026. 28 of them (16%) are chain locations. The listings count nail salons. Official counts show 120 businesses with payroll classed as nail salons in 2023, up 1.7% from 2019. Official counts also show 208 one-person businesses without payroll.
How much do households in Multnomah County, OR spend on personal care products and services?
About $379.5M a year, or $1,085 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 170 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 349,803 households in Multnomah County and national spending patterns by income.
How does Multnomah County, OR compare with the U.S. for nail salons?
Multnomah County has 4.9 nail salons per 10,000 households, 18% below the U.S. rate of 6.0. Spending per salon is $2.2M, 34% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Multnomah County would have about 227, against 170 on map listings. There is one business with payroll in the industry for every 2,915 households, against one for every 3,754 across the U.S. The official count rose 1.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is Multnomah County, OR growing?
Population estimates put Multnomah County at 795,391 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 349,803 households. The median household income in Multnomah County is $88,766 a year, 10% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Multnomah County scores 49 for nail salons (lower middle), #722 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Multnomah County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Multnomah County
Screening a site or an acquisition in Multnomah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.