Groundwork

Beauty and personal care · Metro area · Oregon

Nail salons in the Grants Pass, OR metro area

Competitor counts, household spending and official business counts for nail salons in the Grants Pass, OR metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #331 of 387 scored metro areas
#8 of 8 scored metro areas based in Oregon

Listings
19
3 chain locations (16%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$33M
On personal care products and services · $898 a household
Spending per listing
$1.7M
4% above the U.S.
Listings per 10k households
5.2
13% below the U.S.
Population, 2025
87,867
−0.4% since 2020

See the nail salons around any address in the Grants Pass metro area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Grants Pass metro area scores 36 (lower middle) on the Groundwork market score for nail salons, ranking #331 of 387 scored metro areas and #8 of 8 scored metro areas based in Oregon. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 19 nail salons in the Grants Pass metro area. Of those, 3 are chain locations, or 16%, against 27% across the U.S. Per 10,000 households, that is 5.2, 13% below the U.S. rate of 6.0.

Households in the Grants Pass metro area spend about $33M a year on personal care products and services, or $898 per household, 11% below the U.S. average. Spread across 19 nail salons, that is $1.7M per salon, 4% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in the Grants Pass metro area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Grants Pass metro area declined 0.4%, against +3.1% for the U.S.

How the Grants Pass metro area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Grants Pass, OR metro area compared with Oregon and the U.S.
MeasureGrants Pass metro areaOregonU.S.
Listings per 10k households5.24.36.0
Spending per listing$1.7M$2.4M$1.7M
Households per official establishmentn/a3,9963,754
Official establishment growth, 2019–2023n/a+4.9%+23.2%
Population growth, 2020–2025−0.4%+0.7%+3.1%
Spending per household on personal care products and services$898$1,036$1,005
Median household income$60,098$83,011$80,734
Groundwork market score3655

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
51Businesses with no payroll
Map listings, September 2026
193 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Grants Pass metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Grants Pass metro area

Population, 2025 estimate
87,867−0.4% since 2020
Households
36,715
Median age
47.5
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,639 sq. mi.
People per square mile
54
Median household income
$60,098+31.8% vs. 2015–2019, before inflation
Average household income
$85,314
Median home value
$404,300
Jobs located here
30,421
Daytime population
87,114Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Grants Pass metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Oregon

Every Oregon market ranked →

The highest-scoring metro areas in Oregon for nail salons, numbered among those based in Oregon, with the Grants Pass metro area marked.

Top metro areas in Oregon

Metro areas in Oregon ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bend, OR76454.3$2.5M+7.0%#15 of 387
2Albany, OR75142.8$3.4M+3.0%#16 of 387
3Corvallis, OR73133.4$3M+4.4%#24 of 387
4Salem, OR66633.9$2.5M+2.7%#63 of 387
5Eugene-Springfield, OR62593.7$2.6M−0.7%#80 of 387
6Medford, OR61323.5$2.8M−0.9%#89 of 387
7Portland-Vancouver-Hillsboro, OR-WA495495.4$2.1M+1.0%#195 of 387
8Grants Pass, OR36195.2$1.7M−0.4%#331 of 387

Other business types in the Grants Pass metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Grants Pass, OR metro area?

The Grants Pass metro area has 19 nail salons on map listings as of September 2026. 3 of them (16%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Grants Pass metro area: counts under 3 are left out. Official counts also show 51 one-person businesses without payroll.

How much do households in the Grants Pass, OR metro area spend on personal care products and services?

About $33M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 19 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 36,715 households in the Grants Pass metro area and national spending patterns by income.

How does the Grants Pass, OR metro area compare with the U.S. for nail salons?

The Grants Pass metro area has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Grants Pass metro area would have about 20, against 19 on map listings.

How fast is the Grants Pass, OR metro area growing?

Population estimates put the Grants Pass metro area at 87,867 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 36,715 households. The median household income in the Grants Pass metro area is $60,098 a year, 26% below the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grants Pass metro area scores 36 for nail salons (lower middle), #331 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Grants Pass metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Grants Pass metro area

Screening a site or an acquisition in the Grants Pass metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.