Auto · County · North Carolina
Insurance agencies in Lenoir County, NC
Competitor counts, household spending and official business counts for insurance agencies in Lenoir County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,084 of 2,272 scored counties
#85 of 90 scored counties in North Carolina
- Listings
- 39
- 7 chain locations (18%)
- Official establishments
- 22
- 0.0% since 2019
- Household spending a year
- $56M
- On vehicle insurance · $2,397 a household
- Spending per listing
- $1.4M
- 14% above the U.S.
- Listings per 10k households
- 16.7
- 7% above the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the insurance agencies around any address in Lenoir County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Lenoir County comes to about $56M a year: $2,397 per household, 23% above the U.S. average. Spread across 39 insurance agencies, that is $1.4M per agency, 14% above the U.S. figure of $1.3M.
There are 39 insurance agencies on map listings in Lenoir County as of September 2026. Chain locations make up 18% of them, against 21% across the U.S. That is 16.7 per 10,000 households, 7% above the U.S. rate of 15.6.
Official counts show 22 businesses with payroll classed as insurance agencies and brokerages in Lenoir County in 2023, unchanged from 2019. That is one for every 1,061 households, against one for every 966 across the U.S.
Population estimates show Lenoir County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Lenoir County is 51 (upper middle), #1,084 of 2,272 scored counties and #85 of 90 scored counties in North Carolina.
How Lenoir County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lenoir County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 13.0 | 15.6 |
| Spending per listing | $1.4M | $2M | $1.3M |
| Households per official establishment | 1,061 | 1,094 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | +0.1% | −1.0% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on vehicle insurance | $2,397 | $2,564 | $1,957 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 51 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 220.0% over the period
- Employees, 2023
- 103
- Annual payroll, 2023
- $8.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 397 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Lenoir County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lenoir County
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lenoir County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for insurance agencies, numbered among those based in North Carolina, with Lenoir County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Currituck County, NC | 98 | 10 | 8.4 | $3.9M | +16.7% | #2 of 2,272 |
| 2Hoke County, NC | 95 | 11 | 5.7 | $4.7M | +9.0% | #14 of 2,272 |
| 3Franklin County, NC | 95 | 24 | 8.4 | $3.4M | +18.8% | #20 of 2,272 |
| 4Brunswick County, NC | 94 | 47 | 6.8 | $3.9M | +26.5% | #25 of 2,272 |
| 5Chatham County, NC | 91 | 26 | 7.9 | $3.5M | +11.0% | #45 of 2,272 |
| 6Pender County, NC | 90 | 12 | 4.7 | $5.9M | +19.0% | #52 of 2,272 |
| 7Polk County, NC | 90 | 6 | 6.7 | $4M | +6.0% | #53 of 2,272 |
| 8Johnston County, NC | 90 | 80 | 9.3 | $3.1M | +17.9% | #58 of 2,272 |
| 9Madison County, NC | 88 | 6 | 7.2 | $3.9M | +5.9% | #80 of 2,272 |
| 10Stokes County, NC | 88 | 15 | 7.7 | $3.9M | +3.5% | #81 of 2,272 |
| 85Lenoir County, NC | 51 | 39 | 16.7 | $1.4M | +1.4% | #1,084 of 2,272 |
Other business types in Lenoir County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Lenoir County, NC?
As of September 2026, map listings count 39 insurance agencies in Lenoir County. 7 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 22 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in Lenoir County, NC spend on vehicle insurance?
About $56M a year, or $2,397 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 39 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 23,351 households in Lenoir County and national spending patterns by income.
How does Lenoir County, NC compare with the U.S. for insurance agencies?
Lenoir County has 16.7 insurance agencies per 10,000 households, 7% above the U.S. rate of 15.6. Spending per agency is $1.4M, 14% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Lenoir County would have about 45, against 39 on map listings. There is one business with payroll in the industry for every 1,061 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is Lenoir County, NC growing?
Population estimates put Lenoir County at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. Median household income in Lenoir County is $45,143, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lenoir County scores 51 for insurance agencies (upper middle), #1,084 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lenoir County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Lenoir County
Screening a site or an acquisition in Lenoir County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.