Groundwork

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Insurance agencies in Richmond County, NC

How Richmond County, NC compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #682 of 2,272 scored counties
#73 of 90 scored counties in North Carolina

Listings
16
3 chain locations (19%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$40.2M
On vehicle insurance · $2,359 a household
Spending per listing
$2.5M
Twice the U.S.
Listings per 10k households
9.4
40% below the U.S.
Population, 2025
42,041
−1.6% since 2020

See the insurance agencies around any address in Richmond County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 16 insurance agencies in Richmond County. 3 of them (19%) are chain locations, against 21% across the U.S. That is 9.4 per 10,000 households, 40% below the U.S. rate of 15.6.

At $2,359 per household (21% above the U.S. average), households in Richmond County spend about $40.2M a year on vehicle insurance. That works out to $2.5M per agency, twice the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in Richmond County was 13 in 2023. That is one for every 1,310 households, against one for every 966 across the U.S.

Population estimates show Richmond County declined 1.6% from 2020 to 2025, against +3.1% for the U.S. For insurance agencies, Richmond County has a Groundwork market score of 63 (upper middle): #682 of 2,272 scored counties and #73 of 90 scored counties in North Carolina.

How Richmond County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Richmond County, NC compared with North Carolina and the U.S.
MeasureRichmond CountyNorth CarolinaU.S.
Listings per 10k households9.413.015.6
Spending per listing$2.5M$2M$1.3M
Households per official establishment1,3101,094966
Official establishment growth, 2019–2023n/a+0.1%−1.0%
Population growth, 2020–2025−1.6%+7.2%+3.1%
Spending per household on vehicle insurance$2,359$2,564$1,957
Median household income$44,883$72,388$80,734
Groundwork market score6384

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 13
Employees, 2023
33
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
163 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as insurance agencies and brokerages in Richmond County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Richmond County

Population, 2025 estimate
42,041−1.6% since 2020
Households
17,026
Median age
40.4
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
474 sq. mi.
People per square mile
89
Median household income
$44,883+24.2% vs. 2015–2019, before inflation
Average household income
$62,303
Median home value
$127,800
Jobs located here
13,566
Daytime population
37,908Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richmond County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for insurance agencies, numbered among those based in North Carolina, with Richmond County marked.

Top counties in North Carolina

Counties in North Carolina ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Currituck County, NC98108.4$3.9M+16.7%#2 of 2,272
2Hoke County, NC95115.7$4.7M+9.0%#14 of 2,272
3Franklin County, NC95248.4$3.4M+18.8%#20 of 2,272
4Brunswick County, NC94476.8$3.9M+26.5%#25 of 2,272
5Chatham County, NC91267.9$3.5M+11.0%#45 of 2,272
6Pender County, NC90124.7$5.9M+19.0%#52 of 2,272
7Polk County, NC9066.7$4M+6.0%#53 of 2,272
8Johnston County, NC90809.3$3.1M+17.9%#58 of 2,272
9Madison County, NC8867.2$3.9M+5.9%#80 of 2,272
10Stokes County, NC88157.7$3.9M+3.5%#81 of 2,272
73Richmond County, NC63169.4$2.5M−1.6%#682 of 2,272

Other business types in Richmond County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Richmond County, NC?

Richmond County has 16 insurance agencies on map listings as of September 2026. 3 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in 2023.

How much do households in Richmond County, NC spend on vehicle insurance?

About $40.2M a year, or $2,359 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 16 insurance agencies on map listings, it comes to $2.5M per agency. It is estimated from the incomes of the 17,026 households in Richmond County and national spending patterns by income.

How does Richmond County, NC compare with the U.S. for insurance agencies?

Richmond County has 9.4 insurance agencies per 10,000 households, 40% below the U.S. rate of 15.6. Spending per agency is $2.5M, twice the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Richmond County would have about 32, against 16 on map listings. There is one business with payroll in the industry for every 1,310 households, against one for every 966 across the U.S.

How fast is Richmond County, NC growing?

Population estimates put Richmond County at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. The median household income in Richmond County is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richmond County scores 63 for insurance agencies (upper middle), #682 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richmond County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Richmond County

Screening a site or an acquisition in Richmond County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.