Groundwork

Auto · County · North Carolina

Insurance agencies in Durham County, NC

Competitor counts, household spending and official business counts for insurance agencies in Durham County, NC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #419 of 2,272 scored counties
#57 of 90 scored counties in North Carolina

Listings
175
35 chain locations (20%)
Official establishments
90
−7.2% since 2019
Household spending a year
$310.9M
On vehicle insurance · $2,192 a household
Spending per listing
$1.8M
42% above the U.S.
Listings per 10k households
12.3
21% below the U.S.
Population, 2025
347,240
+7.7% since 2020

See the insurance agencies around any address in Durham County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 175 insurance agencies in Durham County. Chain locations make up 20% of them, against 21% across the U.S. That is 12.3 per 10,000 households, 21% below the U.S. rate of 15.6.

Households in Durham County spend about $310.9M a year on vehicle insurance, or $2,192 per household, 12% above the U.S. average. That is about $1.8M of household spending for each agency on map listings, 42% above the U.S. figure of $1.3M.

Official counts show 90 businesses with payroll classed as insurance agencies and brokerages in Durham County in 2023, down 7.2% from 2019. That is one for every 1,576 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as insurance agencies and brokerages in Durham County.

Between 2020 and 2025, the population of Durham County grew 7.7%, faster than the U.S. (+3.1%). Durham County scores 72 (upper middle) on the Groundwork market score for insurance agencies, ranking #419 of 2,272 scored counties and #57 of 90 scored counties in North Carolina. That puts it in the top quarter of counties.

How Durham County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Durham County, NC compared with North Carolina and the U.S.
MeasureDurham CountyNorth CarolinaU.S.
Listings per 10k households12.313.015.6
Spending per listing$1.8M$2M$1.3M
Households per official establishment1,5761,094966
Official establishment growth, 2019–2023−7.2%+0.1%−1.0%
Population growth, 2020–2025+7.7%+7.2%+3.1%
Spending per household on vehicle insurance$2,192$2,564$1,957
Median household income$82,316$72,388$80,734
Groundwork market score7284

Official counts and lending

Businesses

Official establishments, 2019 to 2023
97 → 90−7.2% over the period
Employees, 2023
5,816
Annual payroll, 2023
$625.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
17535 chain locations
Listings at the U.S. rate for this spending
248The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$25K

SBA-backed loans to businesses classed as insurance agencies and brokerages in Durham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Durham County

Population, 2025 estimate
347,240+7.7% since 2020
Households
141,847
Median age
38.1
Homes lived in by their owners
56%
Vehicles per household
1.6
Land area
288 sq. mi.
People per square mile
1,156
Median household income
$82,316+35.0% vs. 2015–2019, before inflation
Average household income
$114,501
Median home value
$389,400
Jobs located here
257,395
Daytime population
437,816Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Durham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for insurance agencies, numbered among those based in North Carolina, with Durham County marked.

Top counties in North Carolina

Counties in North Carolina ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Currituck County, NC98108.4$3.9M+16.7%#2 of 2,272
2Hoke County, NC95115.7$4.7M+9.0%#14 of 2,272
3Franklin County, NC95248.4$3.4M+18.8%#20 of 2,272
4Brunswick County, NC94476.8$3.9M+26.5%#25 of 2,272
5Chatham County, NC91267.9$3.5M+11.0%#45 of 2,272
6Pender County, NC90124.7$5.9M+19.0%#52 of 2,272
7Polk County, NC9066.7$4M+6.0%#53 of 2,272
8Johnston County, NC90809.3$3.1M+17.9%#58 of 2,272
9Madison County, NC8867.2$3.9M+5.9%#80 of 2,272
10Stokes County, NC88157.7$3.9M+3.5%#81 of 2,272
57Durham County, NC7217512.3$1.8M+7.7%#419 of 2,272

Other business types in Durham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Durham County, NC?

Durham County has 175 insurance agencies on map listings as of September 2026. 35 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 90 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.2% from 2019.

How much do households in Durham County, NC spend on vehicle insurance?

About $310.9M a year, or $2,192 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 175 insurance agencies on map listings, it comes to $1.8M per agency. It is estimated from the incomes of the 141,847 households in Durham County and national spending patterns by income.

How does Durham County, NC compare with the U.S. for insurance agencies?

Durham County has 12.3 insurance agencies per 10,000 households, 21% below the U.S. rate of 15.6. Spending per agency is $1.8M, 42% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Durham County would have about 248, against 175 on map listings. There is one business with payroll in the industry for every 1,576 households, against one for every 966 across the U.S. The official count fell 7.2% from 2019 to 2023, against −1.0% for the U.S.

How fast is Durham County, NC growing?

Population estimates put Durham County at 347,240 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 141,847 households. The median household income in Durham County is $82,316 a year, 2% above the U.S. median of $80,734. That rose 35.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Durham County scores 72 for insurance agencies (upper middle), #419 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Durham County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Durham County

Screening a site or an acquisition in Durham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.