Auto · Small-town market · North Carolina
Insurance agencies in the Forest City, NC area
The insurance agencies in the Forest City, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 89 out of 100: High
Ranked #15 of 537 scored small-town markets
#4 of 23 scored small-town markets based in North Carolina
- Listings
- 25
- 5 chain locations (20%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $72.7M
- On vehicle insurance · $2,727 a household
- Spending per listing
- $2.9M
- 2.3 times the U.S.
- Listings per 10k households
- 9.4
- 40% below the U.S.
- Population, 2025
- 65,745
- +2.1% since 2020
See the insurance agencies around any address in the Forest City area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Forest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Forest City area is 89 (high), #15 of 537 scored small-town markets and #4 of 23 scored small-town markets based in North Carolina. That puts it in the top 10% of small-town markets for insurance agencies.
Household spending on vehicle insurance in the Forest City area comes to about $72.7M a year: $2,727 per household, 39% above the U.S. average. That works out to $2.9M per agency, 2.3 times the U.S. figure of $1.3M.
There are 25 insurance agencies on map listings in the Forest City area as of September 2026. Chain locations make up 20% of them, against 21% across the U.S. That is 9.4 per 10,000 households, 40% below the U.S. rate of 15.6.
In 2023, official counts showed 15 businesses with payroll in the Forest City area classed as insurance agencies and brokerages. That is one for every 1,776 households, against one for every 966 across the U.S. Population estimates put the population change in the Forest City area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Forest City area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forest City area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 13.0 | 15.6 |
| Spending per listing | $2.9M | $2M | $1.3M |
| Households per official establishment | 1,776 | 1,094 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.1% | −1.0% |
| Population growth, 2020–2025 | +2.1% | +7.2% | +3.1% |
| Spending per household on vehicle insurance | $2,727 | $2,564 | $1,957 |
| Median household income | $51,410 | $72,388 | $80,734 |
| Groundwork market score | 89 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 64
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 255 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Forest City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Forest City area
- Population, 2025 estimate
- 65,745+2.1% since 2020
- Households
- 26,642
- Median age
- 44.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 115
- Median household income
- $51,410+20.7% vs. 2015–2019, before inflation
- Average household income
- $72,230
- Median home value
- $201,800
- Jobs located here
- 19,241
- Daytime population
- 55,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Forest City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Forest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for insurance agencies, numbered among those based in North Carolina, with the Forest City area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 91 | 48 | 9.6 | $2.9M | +12.3% | #10 of 537 |
| 2Shelby-Kings Mountain, NC | 91 | 40 | 10.3 | $2.7M | +3.4% | #11 of 537 |
| 3Morehead City, NC | 89 | 28 | 8.8 | $2.9M | +4.1% | #14 of 537 |
| 4Forest City, NC | 89 | 25 | 9.4 | $2.9M | +2.1% | #15 of 537 |
| 5Marion, NC | 88 | 17 | 9.1 | $3M | +1.5% | #19 of 537 |
| 6Albemarle, NC | 87 | 26 | 10.3 | $2.8M | +9.8% | #24 of 537 |
| 7North Wilkesboro, NC | 83 | 25 | 9.2 | $3M | +0.6% | #38 of 537 |
| 8Lumberton, NC | 81 | 55 | 12.8 | $2M | +3.4% | #47 of 537 |
| 9Boone, NC | 80 | 18 | 8.5 | $3M | +0.6% | #49 of 537 |
| 10New Bern, NC | 80 | 63 | 12.0 | $2.1M | +3.6% | #51 of 537 |
Other business types in the Forest City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Forest City, NC area?
As of September 2026, map listings count 25 insurance agencies in the Forest City area. 5 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 15 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Forest City, NC area spend on vehicle insurance?
About $72.7M a year, or $2,727 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 25 insurance agencies on map listings, it comes to $2.9M per agency. It is estimated from the incomes of the 26,642 households in the Forest City area and national spending patterns by income.
How does the Forest City, NC area compare with the U.S. for insurance agencies?
The Forest City area has 9.4 insurance agencies per 10,000 households, 40% below the U.S. rate of 15.6. Spending per agency is $2.9M, 2.3 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Forest City area would have about 58, against 25 on map listings. There is one business with payroll in the industry for every 1,776 households, against one for every 966 across the U.S.
How fast is the Forest City, NC area growing?
Population estimates put the Forest City area at 65,745 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,642 households. Median household income in the Forest City area is $51,410, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Forest City area scores 89 for insurance agencies (high), #15 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Forest City area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Forest City area
Screening a site or an acquisition in the Forest City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Forest City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.