Auto · Metro area · North Carolina
Insurance agencies in the Raleigh-Cary, NC metro area
Competitor counts, household spending and official business counts for insurance agencies in the Raleigh-Cary, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #60 of 387 scored metro areas
#11 of 15 scored metro areas based in North Carolina
- Listings
- 858
- 184 chain locations (21%)
- Official establishments
- 563
- +0.9% since 2019
- Household spending a year
- $1.5B
- On vehicle insurance · $2,531 a household
- Spending per listing
- $1.7M
- 35% above the U.S.
- Listings per 10k households
- 14.9
- 4% below the U.S.
- Population, 2025
- 1,595,720
- +12.6% since 2020
See the insurance agencies around any address in the Raleigh-Cary metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Raleigh-Cary metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Raleigh-Cary metro area spend about $1.5B a year on vehicle insurance, or $2,531 per household, 29% above the U.S. average. That is about $1.7M of household spending for each agency on map listings, 35% above the U.S. figure of $1.3M.
There are 858 insurance agencies on map listings in the Raleigh-Cary metro area as of September 2026. Chain locations make up 21% of them, against 21% across the U.S. That comes to 14.9 for every 10,000 households, 4% below the U.S. rate of 15.6.
In 2023, official counts showed 563 businesses with payroll in the Raleigh-Cary metro area classed as insurance agencies and brokerages, up 0.9% from 2019. That is one for every 1,020 households, against one for every 966 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $5.5M have gone to businesses classed as insurance agencies and brokerages in the Raleigh-Cary metro area.
Population estimates show the Raleigh-Cary metro area grew 12.6% from 2020 to 2025, faster than the U.S. (+3.1%). For insurance agencies, the Raleigh-Cary metro area has a Groundwork market score of 75 (high): #60 of 387 scored metro areas and #11 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Raleigh-Cary metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Raleigh-Cary metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 13.0 | 15.6 |
| Spending per listing | $1.7M | $2M | $1.3M |
| Households per official establishment | 1,020 | 1,094 | 966 |
| Official establishment growth, 2019–2023 | +0.9% | +0.1% | −1.0% |
| Population growth, 2020–2025 | +12.6% | +7.2% | +3.1% |
| Spending per household on vehicle insurance | $2,531 | $2,564 | $1,957 |
| Median household income | $100,103 | $72,388 | $80,734 |
| Groundwork market score | 75 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 563+0.9% over the period
- Employees, 2023
- 2,528
- Annual payroll, 2023
- $195M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 858184 chain locations
- Listings at the U.S. rate for this spending
- 1,158The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $5.5M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Raleigh-Cary metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Raleigh-Cary metro area
- Population, 2025 estimate
- 1,595,720+12.6% since 2020
- Households
- 574,295
- Median age
- 38.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 2,119 sq. mi.
- People per square mile
- 702
- Median household income
- $100,103+32.0% vs. 2015–2019, before inflation
- Average household income
- $131,869
- Median home value
- $418,400
- Jobs located here
- 759,538
- Daytime population
- 1,525,914Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Raleigh-Cary metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Raleigh-Cary metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for insurance agencies, numbered among those based in North Carolina, with the Raleigh-Cary metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, NC | 92 | 53 | 7.0 | $3.6M | +6.0% | #3 of 387 |
| 2Pinehurst-Southern Pines, NC | 91 | 46 | 10.5 | $2.5M | +10.3% | #5 of 387 |
| 3Durham-Chapel Hill, NC | 88 | 269 | 10.8 | $2.2M | +7.5% | #10 of 387 |
| 4Rocky Mount, NC | 87 | 59 | 10.1 | $2.6M | +2.8% | #15 of 387 |
| 5Fayetteville, NC | 82 | 143 | 9.6 | $2.5M | +1.6% | #26 of 387 |
| 6Burlington, NC | 81 | 95 | 13.6 | $1.9M | +8.5% | #33 of 387 |
| 7Wilmington, NC | 81 | 264 | 13.2 | $1.9M | +15.9% | #34 of 387 |
| 8Winston-Salem, NC | 80 | 354 | 12.6 | $2.1M | +5.3% | #36 of 387 |
| 9Asheville, NC | 80 | 195 | 12.1 | $2.1M | +3.6% | #37 of 387 |
| 10Hickory-Lenoir-Morganton, NC | 76 | 201 | 13.4 | $2.1M | +3.2% | #56 of 387 |
| 11Raleigh-Cary, NC | 75 | 858 | 14.9 | $1.7M | +12.6% | #60 of 387 |
Other business types in the Raleigh-Cary metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Raleigh-Cary, NC metro area?
As of September 2026, map listings count 858 insurance agencies in the Raleigh-Cary metro area. 184 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 563 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.9% from 2019.
How much do households in the Raleigh-Cary, NC metro area spend on vehicle insurance?
About $1.5B a year, or $2,531 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 858 insurance agencies on map listings, it comes to $1.7M per agency. It is estimated from the incomes of the 574,295 households in the Raleigh-Cary metro area and national spending patterns by income.
How does the Raleigh-Cary, NC metro area compare with the U.S. for insurance agencies?
The Raleigh-Cary metro area has 14.9 insurance agencies per 10,000 households, 4% below the U.S. rate of 15.6. Spending per agency is $1.7M, 35% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Raleigh-Cary metro area would have about 1,158, against 858 on map listings. There is one business with payroll in the industry for every 1,020 households, against one for every 966 across the U.S. The official count rose 0.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Raleigh-Cary, NC metro area growing?
Population estimates put the Raleigh-Cary metro area at 1,595,720 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 574,295 households. Median household income in the Raleigh-Cary metro area is $100,103, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Raleigh-Cary metro area scores 75 for insurance agencies (high), #60 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Raleigh-Cary metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Raleigh-Cary metro area
Screening a site or an acquisition in the Raleigh-Cary metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Raleigh-Cary metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.