Beauty and personal care · County · Tennessee
Spas and skin care studios in Maury County, TN
The spas and skin care studios in Maury County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #233 of 1,769 scored counties
#6 of 57 scored counties in Tennessee
- Listings
- 31
- 4 chain locations (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $37.7M
- On personal care products and services · $892 a household
- Spending per listing
- $1.2M
- 39% above the U.S.
- Listings per 10k households
- 7.3
- 37% below the U.S.
- Population, 2025
- 118,131
- +16.0% since 2020
See the spas and skin care studios around any address in Maury County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 31 spas and skin care studios in Maury County. Of those, 4 are chain locations, or 13%, against 10% across the U.S. That comes to 7.3 for every 10,000 households, 37% below the U.S. rate of 11.5.
Households in Maury County spend about $37.7M a year on personal care products and services, or $892 per household, 11% below the U.S. average. Spread across 31 spas and skin care studios, that is $1.2M per studio, 39% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in Maury County classed as other personal care services. That is one for every 7,051 households, against one for every 4,055 across the U.S.
Population estimates show Maury County grew 16.0% from 2020 to 2025, faster than the U.S. (+3.1%). Maury County scores 70 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #233 of 1,769 scored counties and #6 of 57 scored counties in Tennessee. That puts it in the top quarter of counties.
How Maury County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maury County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 10.5 | 11.5 |
| Spending per listing | $1.2M | $830K | $876K |
| Households per official establishment | 7,051 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +49.7% | +29.8% |
| Population growth, 2020–2025 | +16.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $892 | $874 | $1,005 |
| Median household income | $76,130 | $69,595 | $80,734 |
| Groundwork market score | 70 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 314 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Maury County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maury County
- Population, 2025 estimate
- 118,131+16.0% since 2020
- Households
- 42,306
- Median age
- 39.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 613 sq. mi.
- People per square mile
- 176
- Median household income
- $76,130+33.2% vs. 2015–2019, before inflation
- Average household income
- $94,120
- Median home value
- $355,700
- Jobs located here
- 40,109
- Daytime population
- 95,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maury County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Maury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for spas and skin care studios, numbered among those based in Tennessee, with Maury County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Loudon County, TN | 82 | 13 | 5.4 | $1.7M | +15.6% | #54 of 1,769 |
| 2Blount County, TN | 81 | 28 | 5.0 | $1.8M | +6.0% | #55 of 1,769 |
| 3Hawkins County, TN | 73 | 8 | 3.4 | $2.3M | +5.0% | #151 of 1,769 |
| 4Monroe County, TN | 72 | 5 | 2.5 | $3M | +7.2% | #164 of 1,769 |
| 5Jefferson County, TN | 70 | 11 | 5.0 | $1.7M | +9.3% | #217 of 1,769 |
| 6Maury County, TN | 70 | 31 | 7.3 | $1.2M | +16.0% | #233 of 1,769 |
| 7Tipton County, TN | 69 | 8 | 3.5 | $2.5M | +2.0% | #238 of 1,769 |
| 8Robertson County, TN | 68 | 16 | 5.7 | $1.6M | +9.9% | #266 of 1,769 |
| 9Bedford County, TN | 68 | 11 | 5.6 | $1.5M | +9.7% | #271 of 1,769 |
| 10Roane County, TN | 66 | 14 | 6.1 | $1.4M | +7.0% | #329 of 1,769 |
Other business types in Maury County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons76
- Barbershops57
- Nail salons78
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Maury County, TN?
There are 31 spas and skin care studios on map listings in Maury County as of September 2026. 4 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in Maury County, TN spend on personal care products and services?
About $37.7M a year, or $892 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 31 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 42,306 households in Maury County and national spending patterns by income.
How does Maury County, TN compare with the U.S. for spas and skin care studios?
Maury County has 7.3 spas and skin care studios per 10,000 households, 37% below the U.S. rate of 11.5. Spending per studio is $1.2M, 39% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Maury County would have about 43, against 31 on map listings. There is one business with payroll in the industry for every 7,051 households, against one for every 4,055 across the U.S.
How fast is Maury County, TN growing?
Population estimates put Maury County at 118,131 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 42,306 households. Median household income in Maury County is $76,130, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maury County scores 70 for spas and skin care studios (upper middle), #233 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maury County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Maury County
Screening a site or an acquisition in Maury County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maury County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.