Beauty and personal care · Small-town market · Tennessee
Spas and skin care studios in the Tullahoma-Manchester, TN area
Competitor counts, household spending and official business counts for spas and skin care studios in the Tullahoma-Manchester, TN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #316 of 504 scored small-town markets
#7 of 15 scored small-town markets based in Tennessee
- Listings
- 27
- 2 chain locations (7%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $20.5M
- On personal care products and services · $792 a household
- Spending per listing
- $757K
- 14% below the U.S.
- Listings per 10k households
- 10.5
- 9% below the U.S.
- Population, 2025
- 69,339
- +7.3% since 2020
See the spas and skin care studios around any address in the Tullahoma-Manchester area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 27 spas and skin care studios in the Tullahoma-Manchester area. Chain locations make up 7% of them, against 10% across the U.S. That comes to 10.5 for every 10,000 households, 9% below the U.S. rate of 11.5.
Household spending on personal care products and services in the Tullahoma-Manchester area comes to about $20.5M a year: $792 per household, 21% below the U.S. average. That works out to $757K per studio, 14% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Tullahoma-Manchester area classed as other personal care services. That is one for every 6,459 households, against one for every 4,055 across the U.S.
Population estimates show the Tullahoma-Manchester area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). For spas and skin care studios, the Tullahoma-Manchester area has a Groundwork market score of 45 (lower middle): #316 of 504 scored small-town markets and #7 of 15 scored small-town markets based in Tennessee.
How the Tullahoma-Manchester area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tullahoma-Manchester area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 10.5 | 11.5 |
| Spending per listing | $757K | $830K | $876K |
| Households per official establishment | 6,459 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +49.7% | +29.8% |
| Population growth, 2020–2025 | +7.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $792 | $874 | $1,005 |
| Median household income | $62,285 | $69,595 | $80,734 |
| Groundwork market score | 45 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 11
- Annual payroll, 2023
- $103K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 272 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Tullahoma-Manchester area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Tullahoma-Manchester area
- Population, 2025 estimate
- 69,339+7.3% since 2020
- Households
- 25,836
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 558 sq. mi.
- People per square mile
- 119
- Median household income
- $62,285
- Average household income
- $77,589
- Median home value
- $251,500
- Jobs located here
- 28,313
- Daytime population
- 67,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tullahoma-Manchester area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for spas and skin care studios, numbered among those based in Tennessee, with the Tullahoma-Manchester area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelbyville, TN | 71 | 11 | 5.6 | $1.5M | +9.7% | #57 of 504 |
| 2Newport, TN | 57 | 8 | 5.2 | $1.4M | +5.1% | #176 of 504 |
| 3Athens, TN | 57 | 19 | 7.2 | $1.1M | +8.2% | #178 of 504 |
| 4Winchester, TN | 56 | 13 | 7.5 | $1.1M | +6.4% | #189 of 504 |
| 5Crossville, TN | 52 | 28 | 9.9 | $786K | +8.0% | #232 of 504 |
| 6Greeneville, TN | 48 | 25 | 8.8 | $871K | +5.0% | #276 of 504 |
| 7Tullahoma-Manchester, TN | 45 | 27 | 10.5 | $757K | +7.3% | #316 of 504 |
| 8Paris, TN | 44 | 9 | 6.7 | $1.1M | +2.3% | #319 of 504 |
| 9Cookeville, TN | 43 | 63 | 10.7 | $724K | +7.6% | #340 of 504 |
| 10Fayetteville, TN | 40 | 16 | 10.8 | $769K | +4.3% | #374 of 504 |
Other business types in the Tullahoma-Manchester area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons51
- Barbershops46
- Nail salons38
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Tullahoma-Manchester, TN area?
There are 27 spas and skin care studios on map listings in the Tullahoma-Manchester area as of September 2026. 2 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in the Tullahoma-Manchester, TN area spend on personal care products and services?
About $20.5M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 27 spas and skin care studios on map listings, it comes to $757K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 25,836 households in the Tullahoma-Manchester area and national spending patterns by income.
How does the Tullahoma-Manchester, TN area compare with the U.S. for spas and skin care studios?
The Tullahoma-Manchester area has 10.5 spas and skin care studios per 10,000 households, 9% below the U.S. rate of 11.5. Spending per studio is $757K, 14% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Tullahoma-Manchester area would have about 23, against 27 on map listings. There is one business with payroll in the industry for every 6,459 households, against one for every 4,055 across the U.S.
How fast is the Tullahoma-Manchester, TN area growing?
Population estimates put the Tullahoma-Manchester area at 69,339 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 25,836 households. Median household income in the Tullahoma-Manchester area is $62,285, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tullahoma-Manchester area scores 45 for spas and skin care studios (lower middle), #316 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tullahoma-Manchester area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Tullahoma-Manchester area
Screening a site or an acquisition in the Tullahoma-Manchester area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.