Beauty and personal care · County · Tennessee
Spas and skin care studios in Putnam County, TN
The spas and skin care studios in Putnam County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,514 of 1,769 scored counties
#52 of 57 scored counties in Tennessee
- Listings
- 48
- 6 chain locations (13%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $26.8M
- On personal care products and services · $799 a household
- Spending per listing
- $559K
- 36% below the U.S.
- Listings per 10k households
- 14.3
- 24% above the U.S.
- Population, 2025
- 86,612
- +8.1% since 2020
See the spas and skin care studios around any address in Putnam County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Putnam County has a Groundwork market score of 31 (lower middle): #1,514 of 1,769 scored counties and #52 of 57 scored counties in Tennessee. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Putnam County comes to about $26.8M a year: $799 per household, 20% below the U.S. average. Spread across 48 spas and skin care studios, that is $559K per studio, 36% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Putnam County has 48 spas and skin care studios on map listings as of September 2026. Chain locations make up 13% of them, against 10% across the U.S. Per 10,000 households, that is 14.3, 24% above the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Putnam County was 9 in 2023. That is one for every 3,733 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $663K have gone to businesses classed as other personal care services in Putnam County. Population estimates put the population change in Putnam County from 2020 to 2025 at +8.1%, faster than the U.S. (+3.1%).
How Putnam County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 10.5 | 11.5 |
| Spending per listing | $559K | $830K | $876K |
| Households per official establishment | 3,733 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +49.7% | +29.8% |
| Population growth, 2020–2025 | +8.1% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $799 | $874 | $1,005 |
| Median household income | $58,912 | $69,595 | $80,734 |
| Groundwork market score | 31 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 50
- Annual payroll, 2023
- $968K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 486 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $663K
SBA-backed loans to businesses classed as other personal care services in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 86,612+8.1% since 2020
- Households
- 33,601
- Median age
- 38.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 401 sq. mi.
- People per square mile
- 206
- Median household income
- $58,912+33.1% vs. 2015–2019, before inflation
- Average household income
- $78,922
- Median home value
- $282,500
- Jobs located here
- 40,531
- Daytime population
- 91,089Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for spas and skin care studios, numbered among those based in Tennessee, with Putnam County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Loudon County, TN | 82 | 13 | 5.4 | $1.7M | +15.6% | #54 of 1,769 |
| 2Blount County, TN | 81 | 28 | 5.0 | $1.8M | +6.0% | #55 of 1,769 |
| 3Hawkins County, TN | 73 | 8 | 3.4 | $2.3M | +5.0% | #151 of 1,769 |
| 4Monroe County, TN | 72 | 5 | 2.5 | $3M | +7.2% | #164 of 1,769 |
| 5Jefferson County, TN | 70 | 11 | 5.0 | $1.7M | +9.3% | #217 of 1,769 |
| 6Maury County, TN | 70 | 31 | 7.3 | $1.2M | +16.0% | #233 of 1,769 |
| 7Tipton County, TN | 69 | 8 | 3.5 | $2.5M | +2.0% | #238 of 1,769 |
| 8Robertson County, TN | 68 | 16 | 5.7 | $1.6M | +9.9% | #266 of 1,769 |
| 9Bedford County, TN | 68 | 11 | 5.6 | $1.5M | +9.7% | #271 of 1,769 |
| 10Roane County, TN | 66 | 14 | 6.1 | $1.4M | +7.0% | #329 of 1,769 |
| 52Putnam County, TN | 31 | 48 | 14.3 | $559K | +8.1% | #1,514 of 1,769 |
Other business types in Putnam County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons36
- Barbershops35
- Nail salons30
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Putnam County, TN?
Map listings as of September 2026 show 48 spas and skin care studios in Putnam County. 6 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 9 businesses with payroll classed as other personal care services in 2023.
How much do households in Putnam County, TN spend on personal care products and services?
About $26.8M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 48 spas and skin care studios on map listings, it comes to $559K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 33,601 households in Putnam County and national spending patterns by income.
How does Putnam County, TN compare with the U.S. for spas and skin care studios?
Putnam County has 14.3 spas and skin care studios per 10,000 households, 24% above the U.S. rate of 11.5. Spending per studio is $559K, 36% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Putnam County would have about 31, against 48 on map listings. There is one business with payroll in the industry for every 3,733 households, against one for every 4,055 across the U.S.
How fast is Putnam County, TN growing?
Population estimates put Putnam County at 86,612 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 33,601 households. The median household income in Putnam County is $58,912 a year, 27% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 31 for spas and skin care studios (lower middle), #1,514 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.