Beauty and personal care · County · Tennessee
Spas and skin care studios in Overton County, TN
How Overton County, TN compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,130 of 1,769 scored counties
#33 of 57 scored counties in Tennessee
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.9M
- On personal care products and services · $758 a household
- Spending per listing
- $982K
- 12% above the U.S.
- Listings per 10k households
- 7.7
- 33% below the U.S.
- Population, 2025
- 23,787
- +5.3% since 2020
See the spas and skin care studios around any address in Overton County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 spas and skin care studios in Overton County. None of them are chain locations, against 10% across the U.S. That comes to 7.7 for every 10,000 households, 33% below the U.S. rate of 11.5.
Households in Overton County spend about $6.9M a year on personal care products and services, or $758 per household, 25% below the U.S. average. That works out to $982K per studio, 12% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Overton County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Overton County grew 5.3%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Overton County is 43 (lower middle), #1,130 of 1,769 scored counties and #33 of 57 scored counties in Tennessee.
How Overton County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Overton County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 10.5 | 11.5 |
| Spending per listing | $982K | $830K | $876K |
| Households per official establishment | n/a | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +49.7% | +29.8% |
| Population growth, 2020–2025 | +5.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $758 | $874 | $1,005 |
| Median household income | $48,959 | $69,595 | $80,734 |
| Groundwork market score | 43 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Overton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Overton County
- Population, 2025 estimate
- 23,787+5.3% since 2020
- Households
- 9,071
- Median age
- 43.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 434 sq. mi.
- People per square mile
- 53
- Median household income
- $48,959+31.6% vs. 2015–2019, before inflation
- Average household income
- $73,701
- Median home value
- $173,200
- Jobs located here
- 5,691
- Daytime population
- 18,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Overton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for spas and skin care studios, numbered among those based in Tennessee, with Overton County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Loudon County, TN | 82 | 13 | 5.4 | $1.7M | +15.6% | #54 of 1,769 |
| 2Blount County, TN | 81 | 28 | 5.0 | $1.8M | +6.0% | #55 of 1,769 |
| 3Hawkins County, TN | 73 | 8 | 3.4 | $2.3M | +5.0% | #151 of 1,769 |
| 4Monroe County, TN | 72 | 5 | 2.5 | $3M | +7.2% | #164 of 1,769 |
| 5Jefferson County, TN | 70 | 11 | 5.0 | $1.7M | +9.3% | #217 of 1,769 |
| 6Maury County, TN | 70 | 31 | 7.3 | $1.2M | +16.0% | #233 of 1,769 |
| 7Tipton County, TN | 69 | 8 | 3.5 | $2.5M | +2.0% | #238 of 1,769 |
| 8Robertson County, TN | 68 | 16 | 5.7 | $1.6M | +9.9% | #266 of 1,769 |
| 9Bedford County, TN | 68 | 11 | 5.6 | $1.5M | +9.7% | #271 of 1,769 |
| 10Roane County, TN | 66 | 14 | 6.1 | $1.4M | +7.0% | #329 of 1,769 |
| 33Overton County, TN | 43 | 7 | 7.7 | $982K | +5.3% | #1,130 of 1,769 |
Other business types in Overton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons41
- Barbershops
- Nail salons
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Overton County, TN?
There are 7 spas and skin care studios on map listings in Overton County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Overton County: counts under 3 are left out.
How much do households in Overton County, TN spend on personal care products and services?
About $6.9M a year, or $758 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $982K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 9,071 households in Overton County and national spending patterns by income.
How does Overton County, TN compare with the U.S. for spas and skin care studios?
Overton County has 7.7 spas and skin care studios per 10,000 households, 33% below the U.S. rate of 11.5. Spending per studio is $982K, 12% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Overton County would have about 8, against 7 on map listings.
How fast is Overton County, TN growing?
Population estimates put Overton County at 23,787 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 9,071 households. Median household income in Overton County is $48,959, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Overton County scores 43 for spas and skin care studios (lower middle), #1,130 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Overton County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Overton County
Screening a site or an acquisition in Overton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.