Beauty and personal care · County · Missouri
Spas and skin care studios in Putnam County, MO
Competitor counts, household spending and official business counts for spas and skin care studios in Putnam County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.6M
- On personal care products and services · $887 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 4,546
- −3.0% since 2020
See the spas and skin care studios around any address in Putnam County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are no spas and skin care studios on map listings in Putnam County as of September 2026. At the U.S. ratio of spas and skin care studios to household spending, Putnam County would have about 2, against none on map listings.
Household spending on personal care products and services in Putnam County comes to about $1.6M a year: $887 per household, 12% below the U.S. average. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Putnam County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Putnam County declined 3.0%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Putnam County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 9.4 | 11.5 |
| Spending per listing | n/a | $1M | $876K |
| Households per official establishment | n/a | 4,987 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.3% | +29.8% |
| Population growth, 2020–2025 | −3.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $887 | $970 | $1,005 |
| Median household income | $63,510 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 4,546−3.0% since 2020
- Households
- 1,791
- Median age
- 44.7
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 517 sq. mi.
- People per square mile
- 9
- Median household income
- $63,510
- Average household income
- $79,666
- Median home value
- $119,500
- Jobs located here
- 914
- Daytime population
- 3,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for spas and skin care studios, numbered among those based in Missouri, with Putnam County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 90 | 12 | 5.3 | $2M | +11.4% | #11 of 1,769 |
| 2Jefferson County, MO | 78 | 60 | 6.8 | $1.5M | +2.7% | #92 of 1,769 |
| 3Newton County, MO | 74 | 13 | 5.9 | $1.6M | +6.1% | #141 of 1,769 |
| 4Cass County, MO | 74 | 32 | 7.4 | $1.4M | +7.1% | #144 of 1,769 |
| 5Lawrence County, MO | 72 | 6 | 4.1 | $2.1M | +3.7% | #168 of 1,769 |
| 6Callaway County, MO | 68 | 11 | 6.7 | $1.4M | +3.2% | #274 of 1,769 |
| 7Cole County, MO | 65 | 27 | 8.7 | $1.1M | +1.7% | #376 of 1,769 |
| 8Franklin County, MO | 65 | 40 | 9.3 | $1M | +3.1% | #378 of 1,769 |
| 9Christian County, MO | 64 | 33 | 9.4 | $1.1M | +8.3% | #399 of 1,769 |
| 10Platte County, MO | 64 | 49 | 11.2 | $1M | +6.7% | #402 of 1,769 |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% |
Other business types in Putnam County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Putnam County, MO?
Map listings as of September 2026 show no spas and skin care studios in Putnam County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Putnam County: counts under 3 are left out.
How much do households in Putnam County, MO spend on personal care products and services?
About $1.6M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,791 households in Putnam County and national spending patterns by income.
How does Putnam County, MO compare with the U.S. for spas and skin care studios?
Putnam County has no spas and skin care studios on map listings. At the national ratio of spas and skin care studios to household spending, Putnam County would have about 2, against none on map listings.
How fast is Putnam County, MO growing?
Population estimates put Putnam County at 4,546 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 1,791 households. Median household income in Putnam County is $63,510, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.