Beauty and personal care · County · Missouri
Spas and skin care studios in Audrain County, MO
How Audrain County, MO compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,405 of 1,769 scored counties
#37 of 50 scored counties in Missouri
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.9M
- On personal care products and services · $856 a household
- Spending per listing
- $1.1M
- 29% above the U.S.
- Listings per 10k households
- 7.6
- 34% below the U.S.
- Population, 2025
- 24,528
- −1.0% since 2020
See the spas and skin care studios around any address in Audrain County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Audrain County scores 35 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,405 of 1,769 scored counties and #37 of 50 scored counties in Missouri. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 spas and skin care studios in Audrain County. One of them (14%) is a chain location, against 10% across the U.S. That comes to 7.6 for every 10,000 households, 34% below the U.S. rate of 11.5.
At $856 per household (15% below the U.S. average), households in Audrain County spend about $7.9M a year on personal care products and services. Spread across 7 spas and skin care studios, that is $1.1M per studio, 29% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Audrain County was 3 in 2023. That is one for every 3,073 households, against one for every 4,055 across the U.S. Population estimates put the population change in Audrain County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.
How Audrain County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Audrain County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 9.4 | 11.5 |
| Spending per listing | $1.1M | $1M | $876K |
| Households per official establishment | 3,073 | 4,987 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.3% | +29.8% |
| Population growth, 2020–2025 | −1.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $856 | $970 | $1,005 |
| Median household income | $59,448 | $70,702 | $80,734 |
| Groundwork market score | 35 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $99K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Audrain County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Audrain County
- Population, 2025 estimate
- 24,528−1.0% since 2020
- Households
- 9,219
- Median age
- 40.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 692 sq. mi.
- People per square mile
- 35
- Median household income
- $59,448+34.3% vs. 2015–2019, before inflation
- Average household income
- $71,893
- Median home value
- $143,100
- Jobs located here
- 8,235
- Daytime population
- 22,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Audrain County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for spas and skin care studios, numbered among those based in Missouri, with Audrain County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 90 | 12 | 5.3 | $2M | +11.4% | #11 of 1,769 |
| 2Jefferson County, MO | 78 | 60 | 6.8 | $1.5M | +2.7% | #92 of 1,769 |
| 3Newton County, MO | 74 | 13 | 5.9 | $1.6M | +6.1% | #141 of 1,769 |
| 4Cass County, MO | 74 | 32 | 7.4 | $1.4M | +7.1% | #144 of 1,769 |
| 5Lawrence County, MO | 72 | 6 | 4.1 | $2.1M | +3.7% | #168 of 1,769 |
| 6Callaway County, MO | 68 | 11 | 6.7 | $1.4M | +3.2% | #274 of 1,769 |
| 7Cole County, MO | 65 | 27 | 8.7 | $1.1M | +1.7% | #376 of 1,769 |
| 8Franklin County, MO | 65 | 40 | 9.3 | $1M | +3.1% | #378 of 1,769 |
| 9Christian County, MO | 64 | 33 | 9.4 | $1.1M | +8.3% | #399 of 1,769 |
| 10Platte County, MO | 64 | 49 | 11.2 | $1M | +6.7% | #402 of 1,769 |
| 37Audrain County, MO | 35 | 7 | 7.6 | $1.1M | −1.0% | #1,405 of 1,769 |
Other business types in Audrain County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Audrain County, MO?
There are 7 spas and skin care studios on map listings in Audrain County as of September 2026. One of them (14%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Audrain County, MO spend on personal care products and services?
About $7.9M a year, or $856 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 9,219 households in Audrain County and national spending patterns by income.
How does Audrain County, MO compare with the U.S. for spas and skin care studios?
Audrain County has 7.6 spas and skin care studios per 10,000 households, 34% below the U.S. rate of 11.5. Spending per studio is $1.1M, 29% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Audrain County would have about 9, against 7 on map listings. There is one business with payroll in the industry for every 3,073 households, against one for every 4,055 across the U.S.
How fast is Audrain County, MO growing?
Population estimates put Audrain County at 24,528 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,219 households. Median household income in Audrain County is $59,448, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Audrain County scores 35 for spas and skin care studios (lower middle), #1,405 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Audrain County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Audrain County
Screening a site or an acquisition in Audrain County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.