Beauty and personal care · County · Missouri
Spas and skin care studios in Newton County, MO
How Newton County, MO compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #141 of 1,769 scored counties
#3 of 50 scored counties in Missouri
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.5M
- On personal care products and services · $924 a household
- Spending per listing
- $1.6M
- 80% above the U.S.
- Listings per 10k households
- 5.9
- 49% below the U.S.
- Population, 2025
- 62,263
- +6.1% since 2020
See the spas and skin care studios around any address in Newton County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Newton County has a Groundwork market score of 74 (upper middle): #141 of 1,769 scored counties and #3 of 50 scored counties in Missouri. That puts it in the top 10% of counties for spas and skin care studios.
At $924 per household (8% below the U.S. average), households in Newton County spend about $20.5M a year on personal care products and services. Spread across 13 spas and skin care studios, that is $1.6M per studio, 80% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Newton County has 13 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 5.9 for every 10,000 households, 49% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Newton County, since they leave out counts under 3. Since fiscal 2022, 3 SBA-backed loans worth $625K have gone to businesses classed as other personal care services in Newton County. Population estimates show Newton County grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How Newton County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newton County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 9.4 | 11.5 |
| Spending per listing | $1.6M | $1M | $876K |
| Households per official establishment | n/a | 4,987 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.3% | +29.8% |
| Population growth, 2020–2025 | +6.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $924 | $970 | $1,005 |
| Median household income | $66,301 | $70,702 | $80,734 |
| Groundwork market score | 74 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $625K
SBA-backed loans to businesses classed as other personal care services in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newton County
- Population, 2025 estimate
- 62,263+6.1% since 2020
- Households
- 22,129
- Median age
- 40.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 625 sq. mi.
- People per square mile
- 96
- Median household income
- $66,301+30.5% vs. 2015–2019, before inflation
- Average household income
- $87,454
- Median home value
- $190,700
- Jobs located here
- 22,933
- Daytime population
- 58,625Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for spas and skin care studios, numbered among those based in Missouri, with Newton County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 90 | 12 | 5.3 | $2M | +11.4% | #11 of 1,769 |
| 2Jefferson County, MO | 78 | 60 | 6.8 | $1.5M | +2.7% | #92 of 1,769 |
| 3Newton County, MO | 74 | 13 | 5.9 | $1.6M | +6.1% | #141 of 1,769 |
| 4Cass County, MO | 74 | 32 | 7.4 | $1.4M | +7.1% | #144 of 1,769 |
| 5Lawrence County, MO | 72 | 6 | 4.1 | $2.1M | +3.7% | #168 of 1,769 |
| 6Callaway County, MO | 68 | 11 | 6.7 | $1.4M | +3.2% | #274 of 1,769 |
| 7Cole County, MO | 65 | 27 | 8.7 | $1.1M | +1.7% | #376 of 1,769 |
| 8Franklin County, MO | 65 | 40 | 9.3 | $1M | +3.1% | #378 of 1,769 |
| 9Christian County, MO | 64 | 33 | 9.4 | $1.1M | +8.3% | #399 of 1,769 |
| 10Platte County, MO | 64 | 49 | 11.2 | $1M | +6.7% | #402 of 1,769 |
Other business types in Newton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas79
- Hair salons78
- Barbershops74
- Nail salons
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Newton County, MO?
Map listings as of September 2026 show 13 spas and skin care studios in Newton County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Newton County: counts under 3 are left out.
How much do households in Newton County, MO spend on personal care products and services?
About $20.5M a year, or $924 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 22,129 households in Newton County and national spending patterns by income.
How does Newton County, MO compare with the U.S. for spas and skin care studios?
Newton County has 5.9 spas and skin care studios per 10,000 households, 49% below the U.S. rate of 11.5. Spending per studio is $1.6M, 80% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Newton County would have about 23, against 13 on map listings.
How fast is Newton County, MO growing?
Population estimates put Newton County at 62,263 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 22,129 households. The median household income in Newton County is $66,301 a year, 18% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 74 for spas and skin care studios (upper middle), #141 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Newton County
Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.