Beauty and personal care · County · Missouri
Spas and skin care studios in Clay County, MO
The spas and skin care studios in Clay County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #462 of 1,769 scored counties
#14 of 50 scored counties in Missouri
- Listings
- 115
- 11 chain locations (10%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $108.4M
- On personal care products and services · $1,061 a household
- Spending per listing
- $942K
- 8% above the U.S.
- Listings per 10k households
- 11.3
- 2% below the U.S.
- Population, 2025
- 265,032
- +4.3% since 2020
See the spas and skin care studios around any address in Clay County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 115 spas and skin care studios in Clay County. 11 of them (10%) are chain locations, against 10% across the U.S. That is 11.3 per 10,000 households, 2% below the U.S. rate of 11.5.
Households in Clay County spend about $108.4M a year on personal care products and services, or $1,061 per household, 6% above the U.S. average. Spread across 115 spas and skin care studios, that is $942K per studio, 8% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in Clay County classed as other personal care services. That is one for every 5,676 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $92K has gone to businesses classed as other personal care services in Clay County.
Between 2020 and 2025, the population of Clay County grew 4.3%, faster than the U.S. (+3.1%). Clay County scores 62 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #462 of 1,769 scored counties and #14 of 50 scored counties in Missouri.
How Clay County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 9.4 | 11.5 |
| Spending per listing | $942K | $1M | $876K |
| Households per official establishment | 5,676 | 4,987 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.3% | +29.8% |
| Population growth, 2020–2025 | +4.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,061 | $970 | $1,005 |
| Median household income | $88,468 | $70,702 | $80,734 |
| Groundwork market score | 62 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 18
- Employees, 2023
- 126
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11511 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $92K
SBA-backed loans to businesses classed as other personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 265,032+4.3% since 2020
- Households
- 102,171
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 398 sq. mi.
- People per square mile
- 649
- Median household income
- $88,468+25.5% vs. 2015–2019, before inflation
- Average household income
- $108,962
- Median home value
- $275,600
- Jobs located here
- 117,697
- Daytime population
- 242,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for spas and skin care studios, numbered among those based in Missouri, with Clay County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 90 | 12 | 5.3 | $2M | +11.4% | #11 of 1,769 |
| 2Jefferson County, MO | 78 | 60 | 6.8 | $1.5M | +2.7% | #92 of 1,769 |
| 3Newton County, MO | 74 | 13 | 5.9 | $1.6M | +6.1% | #141 of 1,769 |
| 4Cass County, MO | 74 | 32 | 7.4 | $1.4M | +7.1% | #144 of 1,769 |
| 5Lawrence County, MO | 72 | 6 | 4.1 | $2.1M | +3.7% | #168 of 1,769 |
| 6Callaway County, MO | 68 | 11 | 6.7 | $1.4M | +3.2% | #274 of 1,769 |
| 7Cole County, MO | 65 | 27 | 8.7 | $1.1M | +1.7% | #376 of 1,769 |
| 8Franklin County, MO | 65 | 40 | 9.3 | $1M | +3.1% | #378 of 1,769 |
| 9Christian County, MO | 64 | 33 | 9.4 | $1.1M | +8.3% | #399 of 1,769 |
| 10Platte County, MO | 64 | 49 | 11.2 | $1M | +6.7% | #402 of 1,769 |
| 14Clay County, MO | 62 | 115 | 11.3 | $942K | +4.3% | #462 of 1,769 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons71
- Barbershops66
- Nail salons49
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Clay County, MO?
There are 115 spas and skin care studios on map listings in Clay County as of September 2026. 11 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 18 businesses with payroll classed as other personal care services in 2023.
How much do households in Clay County, MO spend on personal care products and services?
About $108.4M a year, or $1,061 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 115 spas and skin care studios on map listings, it comes to $942K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 102,171 households in Clay County and national spending patterns by income.
How does Clay County, MO compare with the U.S. for spas and skin care studios?
Clay County has 11.3 spas and skin care studios per 10,000 households, 2% below the U.S. rate of 11.5. Spending per studio is $942K, 8% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Clay County would have about 124, against 115 on map listings. There is one business with payroll in the industry for every 5,676 households, against one for every 4,055 across the U.S.
How fast is Clay County, MO growing?
Population estimates put Clay County at 265,032 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 102,171 households. Median household income in Clay County is $88,468, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 62 for spas and skin care studios (upper middle), #462 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.