Beauty and personal care · Small-town market · Missouri
Spas and skin care studios in the Hannibal, MO area
How the Hannibal, MO area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #51 of 504 scored small-town markets
#1 of 15 scored small-town markets based in Missouri
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.5M
- On personal care products and services · $883 a household
- Spending per listing
- $2.7M
- 3.1 times the U.S.
- Listings per 10k households
- 3.3
- 71% below the U.S.
- Population, 2025
- 38,969
- +0.4% since 2020
See the spas and skin care studios around any address in the Hannibal area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Hannibal area comes to about $13.5M a year: $883 per household, 12% below the U.S. average. That works out to $2.7M per studio, 3.1 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 5 spas and skin care studios on map listings in the Hannibal area as of September 2026. One of them (20%) is a chain location, against 10% across the U.S. That is 3.3 per 10,000 households, 71% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Hannibal area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $180K has gone to businesses classed as other personal care services in the Hannibal area.
Between 2020 and 2025, the population of the Hannibal area grew 0.4%, slower than the U.S. (+3.1%). For spas and skin care studios, the Hannibal area has a Groundwork market score of 71 (upper middle): #51 of 504 scored small-town markets and #1 of 15 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.
How the Hannibal area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hannibal area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 9.4 | 11.5 |
| Spending per listing | $2.7M | $1M | $876K |
| Households per official establishment | n/a | 4,987 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.3% | +29.8% |
| Population growth, 2020–2025 | +0.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $883 | $970 | $1,005 |
| Median household income | $63,545 | $70,702 | $80,734 |
| Groundwork market score | 71 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $180K
SBA-backed loans to businesses classed as other personal care services in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hannibal area
- Population, 2025 estimate
- 38,969+0.4% since 2020
- Households
- 15,293
- Median age
- 41.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 907 sq. mi.
- People per square mile
- 43
- Median household income
- $63,545+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,592
- Median home value
- $163,800
- Jobs located here
- 16,430
- Daytime population
- 37,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hannibal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for spas and skin care studios, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hannibal, MO | 71 | 5 | 3.3 | $2.7M | +0.4% | #51 of 504 |
| 2Warrensburg, MO | 65 | 17 | 8.1 | $1.1M | +4.9% | #104 of 504 |
| 3Kirksville, MO | 59 | 7 | 6.7 | $1.3M | +1.9% | #154 of 504 |
| 4Fort Leonard Wood, MO | 52 | 14 | 8.3 | $1.1M | +0.8% | #226 of 504 |
| 5Rolla, MO | 51 | 14 | 8.1 | $1.1M | +1.6% | #236 of 504 |
| Quincy, IL-MO | 50 | 24 | 7.7 | $1.2M | −2.0% | #245 of 504 |
| 6Kennett, MO | 42 | 6 | 5.3 | $1.5M | −4.8% | #344 of 504 |
| 7Sikeston, MO | 42 | 16 | 8.1 | $1.1M | −0.3% | #346 of 504 |
| 8Poplar Bluff, MO | 37 | 14 | 8.4 | $951K | −0.4% | #397 of 504 |
| 9Mexico, MO | 35 | 7 | 7.6 | $1.1M | −1.0% | #404 of 504 |
Other business types in the Hannibal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Hannibal, MO area?
As of September 2026, map listings count 5 spas and skin care studios in the Hannibal area. One of them (20%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Hannibal area: counts under 3 are left out.
How much do households in the Hannibal, MO area spend on personal care products and services?
About $13.5M a year, or $883 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $2.7M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.
How does the Hannibal, MO area compare with the U.S. for spas and skin care studios?
The Hannibal area has 3.3 spas and skin care studios per 10,000 households, 71% below the U.S. rate of 11.5. Spending per studio is $2.7M, 3.1 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Hannibal area would have about 15, against 5 on map listings.
How fast is the Hannibal, MO area growing?
Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area scores 71 for spas and skin care studios (upper middle), #51 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hannibal area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Hannibal area
Screening a site or an acquisition in the Hannibal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.