Beauty and personal care · County · Mississippi
Spas and skin care studios in Wayne County, MS
The spas and skin care studios in Wayne County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.2M
- On personal care products and services · $681 a household
- Spending per listing
- $2.6M
- Too few listings to compare
- Listings per 10k households
- 2.6
- Too few listings to compare
- Population, 2025
- 19,807
- 0.0% since 2020
See the spas and skin care studios around any address in Wayne County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $681 per household (32% below the U.S. average), households in Wayne County spend about $5.2M a year on personal care products and services. That is about $2.6M of household spending for each studio on map listings. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 2 spas and skin care studios on map listings in Wayne County as of September 2026. That is 2.6 per 10,000 households.
Official counts don’t publish a figure for other personal care services in Wayne County, since they leave out counts under 3.
Population estimates show Wayne County held about level from 2020 to 2025, against +3.1% for the U.S. With 2 spas and skin care studios on map listings, Wayne County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Wayne County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 7.0 | 11.5 |
| Spending per listing | $2.6M | $1.1M | $876K |
| Households per official establishment | n/a | 10,806 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +29.8% |
| Population growth, 2020–2025 | 0.0% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $681 | $788 | $1,005 |
| Median household income | $37,619 | $56,447 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 19,8070.0% since 2020
- Households
- 7,681
- Median age
- 38.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 24
- Median household income
- $37,619−0.2% vs. 2015–2019, before inflation
- Average household income
- $60,777
- Median home value
- $91,100
- Jobs located here
- 4,625
- Daytime population
- 16,686Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with Wayne County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 67 | 36 | 6.2 | $1.4M | +3.0% | #306 of 1,769 |
| 2DeSoto County, MS | 66 | 57 | 8.0 | $1.2M | +6.3% | #339 of 1,769 |
| 3George County, MS | 59 | 6 | 6.5 | $1.3M | +8.1% | #553 of 1,769 |
| 4Harrison County, MS | 57 | 64 | 7.7 | $1.1M | +4.0% | #626 of 1,769 |
| 5Rankin County, MS | 56 | 59 | 9.8 | $935K | +3.2% | #676 of 1,769 |
| 6Hancock County, MS | 53 | 13 | 6.4 | $1.3M | +1.6% | #763 of 1,769 |
| 7Lauderdale County, MS | 52 | 15 | 5.2 | $1.4M | −3.2% | #799 of 1,769 |
| 8Adams County, MS | 47 | 6 | 5.2 | $1.3M | +2.2% | #981 of 1,769 |
| 9Hinds County, MS | 47 | 57 | 6.4 | $1.2M | −6.6% | #986 of 1,769 |
| 10Madison County, MS | 46 | 57 | 13.0 | $747K | +6.5% | #1,035 of 1,769 |
| Wayne County, MS | Not scored | 2 | 2.6 | $2.6M | 0.0% |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas13
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Wayne County, MS?
As of September 2026, map listings count 2 spas and skin care studios in Wayne County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Wayne County: counts under 3 are left out.
How much do households in Wayne County, MS spend on personal care products and services?
About $5.2M a year, or $681 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 2 spas and skin care studios on map listings, it comes to $2.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,681 households in Wayne County and national spending patterns by income.
How does Wayne County, MS compare with the U.S. for spas and skin care studios?
Wayne County has 2 spas and skin care studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, Wayne County would have about 6, against 2 on map listings.
How fast is Wayne County, MS growing?
Population estimates put Wayne County at 19,807 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 7,681 households. The median household income in Wayne County is $37,619 a year, 53% below the U.S. median of $80,734. That fell 0.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.