Beauty and personal care · Small-town market · Mississippi
Spas and skin care studios in the Brookhaven, MS area
The spas and skin care studios in the Brookhaven, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #429 of 504 scored small-town markets
#13 of 16 scored small-town markets based in Mississippi
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10.1M
- On personal care products and services · $766 a household
- Spending per listing
- $916K
- 5% above the U.S.
- Listings per 10k households
- 8.4
- 27% below the U.S.
- Population, 2025
- 35,012
- +0.5% since 2020
See the spas and skin care studios around any address in the Brookhaven area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Brookhaven area has a Groundwork market score of 32 (lower middle): #429 of 504 scored small-town markets and #13 of 16 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
At $766 per household (24% below the U.S. average), households in the Brookhaven area spend about $10.1M a year on personal care products and services. That is about $916K of household spending for each studio on map listings, 5% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Brookhaven area has 11 spas and skin care studios on map listings as of September 2026. Chain locations make up 18% of them, against 10% across the U.S. That is 8.4 per 10,000 households, 27% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the Brookhaven area was 3 in 2023. That is one for every 4,386 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of the Brookhaven area grew 0.5%, slower than the U.S. (+3.1%).
How the Brookhaven area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brookhaven area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 7.0 | 11.5 |
| Spending per listing | $916K | $1.1M | $876K |
| Households per official establishment | 4,386 | 10,806 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +29.8% |
| Population growth, 2020–2025 | +0.5% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $766 | $788 | $1,005 |
| Median household income | $51,119 | $56,447 | $80,734 |
| Groundwork market score | 32 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $148K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Brookhaven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brookhaven area
- Population, 2025 estimate
- 35,012+0.5% since 2020
- Households
- 13,158
- Median age
- 41.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 59
- Median household income
- $51,119+20.0% vs. 2015–2019, before inflation
- Average household income
- $72,564
- Median home value
- $155,800
- Jobs located here
- 13,891
- Daytime population
- 33,849Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brookhaven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with the Brookhaven area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Meridian, MS | 55 | 16 | 4.6 | $1.6M | −3.2% | #193 of 504 |
| 2Picayune, MS | 46 | 18 | 8.2 | $957K | +5.6% | #299 of 504 |
| 3Laurel, MS | 44 | 16 | 5.1 | $1.5M | −1.5% | #317 of 504 |
| 4Tupelo, MS | 43 | 50 | 9.7 | $841K | +0.8% | #335 of 504 |
| 5Vicksburg, MS | 42 | 10 | 6.0 | $1.4M | −6.3% | #345 of 504 |
| 6Oxford, MS | 42 | 32 | 13.3 | $636K | +5.3% | #353 of 504 |
| 7Natchez, MS-LA | 41 | 10 | 4.8 | $1.4M | −0.9% | #355 of 504 |
| 8Grenada, MS | 40 | 6 | 4.8 | $1.5M | −3.6% | #363 of 504 |
| 9Corinth, MS | 37 | 9 | 6.2 | $1.2M | −0.5% | #394 of 504 |
| 10Greenville, MS | 36 | 9 | 5.3 | $1.3M | −9.4% | #400 of 504 |
| 13Brookhaven, MS | 32 | 11 | 8.4 | $916K | +0.5% | #429 of 504 |
Other business types in the Brookhaven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons18
- Barbershops33
- Nail salons42
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Brookhaven, MS area?
Map listings as of September 2026 show 11 spas and skin care studios in the Brookhaven area. 2 of them (18%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in the Brookhaven, MS area spend on personal care products and services?
About $10.1M a year, or $766 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 11 spas and skin care studios on map listings, it comes to $916K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 13,158 households in the Brookhaven area and national spending patterns by income.
How does the Brookhaven, MS area compare with the U.S. for spas and skin care studios?
The Brookhaven area has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $916K, 5% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Brookhaven area would have about 12, against 11 on map listings. There is one business with payroll in the industry for every 4,386 households, against one for every 4,055 across the U.S.
How fast is the Brookhaven, MS area growing?
Population estimates put the Brookhaven area at 35,012 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,158 households. The median household income in the Brookhaven area is $51,119 a year, 37% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brookhaven area scores 32 for spas and skin care studios (lower middle), #429 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brookhaven area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Brookhaven area
Screening a site or an acquisition in the Brookhaven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brookhaven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.