Groundwork

Beauty and personal care · Small-town market · Mississippi

Spas and skin care studios in the Vicksburg, MS area

Competitor counts, household spending and official business counts for spas and skin care studios in the Vicksburg, MS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #345 of 504 scored small-town markets
#5 of 16 scored small-town markets based in Mississippi

Listings
10
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.9M
On personal care products and services · $828 a household
Spending per listing
$1.4M
59% above the U.S.
Listings per 10k households
6.0
48% below the U.S.
Population, 2025
41,759
−6.3% since 2020

See the spas and skin care studios around any address in the Vicksburg area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 10 spas and skin care studios in the Vicksburg area. None of them are chain locations, against 10% across the U.S. That is 6.0 per 10,000 households, 48% below the U.S. rate of 11.5.

At $828 per household (18% below the U.S. average), households in the Vicksburg area spend about $13.9M a year on personal care products and services. That is about $1.4M of household spending for each studio on map listings, 59% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in the Vicksburg area: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $52K has gone to businesses classed as other personal care services in the Vicksburg area.

Population estimates put the population change in the Vicksburg area from 2020 to 2025 at −6.3%, against +3.1% for the U.S. For spas and skin care studios, the Vicksburg area has a Groundwork market score of 42 (lower middle): #345 of 504 scored small-town markets and #5 of 16 scored small-town markets based in Mississippi.

How the Vicksburg area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Vicksburg, MS area compared with Mississippi and the U.S.
MeasureVicksburg areaMississippiU.S.
Listings per 10k households6.07.011.5
Spending per listing$1.4M$1.1M$876K
Households per official establishmentn/a10,8064,055
Official establishment growth, 2019–2023n/a+14.0%+29.8%
Population growth, 2020–2025−6.3%−0.1%+3.1%
Spending per household on personal care products and services$828$788$1,005
Median household income$59,401$56,447$80,734
Groundwork market score4255

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
100 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$52K

SBA-backed loans to businesses classed as other personal care services in the Vicksburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Vicksburg area

Population, 2025 estimate
41,759−6.3% since 2020
Households
16,772
Median age
39.8
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
589 sq. mi.
People per square mile
73
Median household income
$59,401+31.7% vs. 2015–2019, before inflation
Average household income
$82,803
Median home value
$156,400
Jobs located here
16,981
Daytime population
42,797Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Vicksburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with the Vicksburg area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Meridian, MS55164.6$1.6M−3.2%#193 of 504
2Picayune, MS46188.2$957K+5.6%#299 of 504
3Laurel, MS44165.1$1.5M−1.5%#317 of 504
4Tupelo, MS43509.7$841K+0.8%#335 of 504
5Vicksburg, MS42106.0$1.4M−6.3%#345 of 504
6Oxford, MS423213.3$636K+5.3%#353 of 504
7Natchez, MS-LA41104.8$1.4M−0.9%#355 of 504
8Grenada, MS4064.8$1.5M−3.6%#363 of 504
9Corinth, MS3796.2$1.2M−0.5%#394 of 504
10Greenville, MS3695.3$1.3M−9.4%#400 of 504

Other business types in the Vicksburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Vicksburg, MS area?

There are 10 spas and skin care studios on map listings in the Vicksburg area as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Vicksburg area: counts under 3 are left out.

How much do households in the Vicksburg, MS area spend on personal care products and services?

About $13.9M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $1.4M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 16,772 households in the Vicksburg area and national spending patterns by income.

How does the Vicksburg, MS area compare with the U.S. for spas and skin care studios?

The Vicksburg area has 6.0 spas and skin care studios per 10,000 households, 48% below the U.S. rate of 11.5. Spending per studio is $1.4M, 59% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Vicksburg area would have about 16, against 10 on map listings.

How fast is the Vicksburg, MS area growing?

Population estimates put the Vicksburg area at 41,759 people in 2025, down 6.3% since 2020, against +3.1% for the U.S. It has 16,772 households. Median household income in the Vicksburg area is $59,401, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vicksburg area scores 42 for spas and skin care studios (lower middle), #345 of 504 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Vicksburg area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Vicksburg area

Screening a site or an acquisition in the Vicksburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.