Beauty and personal care · County · Mississippi
Spas and skin care studios in Jones County, MS
Competitor counts, household spending and official business counts for spas and skin care studios in Jones County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,116 of 1,769 scored counties
#13 of 37 scored counties in Mississippi
- Listings
- 14
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.2M
- On personal care products and services · $769 a household
- Spending per listing
- $1.4M
- 57% above the U.S.
- Listings per 10k households
- 5.6
- 51% below the U.S.
- Population, 2025
- 66,496
- −1.0% since 2020
See the spas and skin care studios around any address in Jones County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Jones County spend about $19.2M a year on personal care products and services, or $769 per household, 23% below the U.S. average. That works out to $1.4M per studio, 57% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 14 spas and skin care studios on map listings in Jones County as of September 2026. None of them are chain locations, against 10% across the U.S. That is 5.6 per 10,000 households, 51% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Jones County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as other personal care services in Jones County.
Between 2020 and 2025, the population of Jones County declined 1.0%, against +3.1% for the U.S. For spas and skin care studios, Jones County has a Groundwork market score of 43 (lower middle): #1,116 of 1,769 scored counties and #13 of 37 scored counties in Mississippi.
How Jones County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jones County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 7.0 | 11.5 |
| Spending per listing | $1.4M | $1.1M | $876K |
| Households per official establishment | n/a | 10,806 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +29.8% |
| Population growth, 2020–2025 | −1.0% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $769 | $788 | $1,005 |
| Median household income | $52,216 | $56,447 | $80,734 |
| Groundwork market score | 43 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 140 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as other personal care services in Jones County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jones County
- Population, 2025 estimate
- 66,496−1.0% since 2020
- Households
- 24,957
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 695 sq. mi.
- People per square mile
- 96
- Median household income
- $52,216+25.0% vs. 2015–2019, before inflation
- Average household income
- $76,759
- Median home value
- $143,100
- Jobs located here
- 28,795
- Daytime population
- 69,175Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jones County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with Jones County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 67 | 36 | 6.2 | $1.4M | +3.0% | #306 of 1,769 |
| 2DeSoto County, MS | 66 | 57 | 8.0 | $1.2M | +6.3% | #339 of 1,769 |
| 3George County, MS | 59 | 6 | 6.5 | $1.3M | +8.1% | #553 of 1,769 |
| 4Harrison County, MS | 57 | 64 | 7.7 | $1.1M | +4.0% | #626 of 1,769 |
| 5Rankin County, MS | 56 | 59 | 9.8 | $935K | +3.2% | #676 of 1,769 |
| 6Hancock County, MS | 53 | 13 | 6.4 | $1.3M | +1.6% | #763 of 1,769 |
| 7Lauderdale County, MS | 52 | 15 | 5.2 | $1.4M | −3.2% | #799 of 1,769 |
| 8Adams County, MS | 47 | 6 | 5.2 | $1.3M | +2.2% | #981 of 1,769 |
| 9Hinds County, MS | 47 | 57 | 6.4 | $1.2M | −6.6% | #986 of 1,769 |
| 10Madison County, MS | 46 | 57 | 13.0 | $747K | +6.5% | #1,035 of 1,769 |
| 13Jones County, MS | 43 | 14 | 5.6 | $1.4M | −1.0% | #1,116 of 1,769 |
Other business types in Jones County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons23
- Barbershops17
- Nail salons27
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Jones County, MS?
As of September 2026, map listings count 14 spas and skin care studios in Jones County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Jones County: counts under 3 are left out.
How much do households in Jones County, MS spend on personal care products and services?
About $19.2M a year, or $769 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 14 spas and skin care studios on map listings, it comes to $1.4M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 24,957 households in Jones County and national spending patterns by income.
How does Jones County, MS compare with the U.S. for spas and skin care studios?
Jones County has 5.6 spas and skin care studios per 10,000 households, 51% below the U.S. rate of 11.5. Spending per studio is $1.4M, 57% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Jones County would have about 22, against 14 on map listings.
How fast is Jones County, MS growing?
Population estimates put Jones County at 66,496 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 24,957 households. The median household income in Jones County is $52,216 a year, 35% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jones County scores 43 for spas and skin care studios (lower middle), #1,116 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jones County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Jones County
Screening a site or an acquisition in Jones County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.