Beauty and personal care · County · Mississippi
Spas and skin care studios in Pontotoc County, MS
Competitor counts, household spending and official business counts for spas and skin care studios in Pontotoc County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,412 of 1,769 scored counties
#21 of 37 scored counties in Mississippi
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9M
- On personal care products and services · $763 a household
- Spending per listing
- $901K
- 3% above the U.S.
- Listings per 10k households
- 8.5
- 26% below the U.S.
- Population, 2025
- 32,096
- +2.9% since 2020
See the spas and skin care studios around any address in Pontotoc County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pontotoc County scores 35 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,412 of 1,769 scored counties and #21 of 37 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Pontotoc County comes to about $9M a year: $763 per household, 24% below the U.S. average. That works out to $901K per studio, 3% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Pontotoc County has 10 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 8.5 per 10,000 households, 26% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Pontotoc County, since they leave out counts under 3. Population estimates show Pontotoc County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How Pontotoc County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pontotoc County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 7.0 | 11.5 |
| Spending per listing | $901K | $1.1M | $876K |
| Households per official establishment | n/a | 10,806 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +29.8% |
| Population growth, 2020–2025 | +2.9% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $763 | $788 | $1,005 |
| Median household income | $51,484 | $56,447 | $80,734 |
| Groundwork market score | 35 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Pontotoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pontotoc County
- Population, 2025 estimate
- 32,096+2.9% since 2020
- Households
- 11,819
- Median age
- 36.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 498 sq. mi.
- People per square mile
- 63
- Median household income
- $51,484+15.0% vs. 2015–2019, before inflation
- Average household income
- $71,266
- Median home value
- $157,100
- Jobs located here
- 12,251
- Daytime population
- 30,006Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pontotoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with Pontotoc County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 67 | 36 | 6.2 | $1.4M | +3.0% | #306 of 1,769 |
| 2DeSoto County, MS | 66 | 57 | 8.0 | $1.2M | +6.3% | #339 of 1,769 |
| 3George County, MS | 59 | 6 | 6.5 | $1.3M | +8.1% | #553 of 1,769 |
| 4Harrison County, MS | 57 | 64 | 7.7 | $1.1M | +4.0% | #626 of 1,769 |
| 5Rankin County, MS | 56 | 59 | 9.8 | $935K | +3.2% | #676 of 1,769 |
| 6Hancock County, MS | 53 | 13 | 6.4 | $1.3M | +1.6% | #763 of 1,769 |
| 7Lauderdale County, MS | 52 | 15 | 5.2 | $1.4M | −3.2% | #799 of 1,769 |
| 8Adams County, MS | 47 | 6 | 5.2 | $1.3M | +2.2% | #981 of 1,769 |
| 9Hinds County, MS | 47 | 57 | 6.4 | $1.2M | −6.6% | #986 of 1,769 |
| 10Madison County, MS | 46 | 57 | 13.0 | $747K | +6.5% | #1,035 of 1,769 |
| 21Pontotoc County, MS | 35 | 10 | 8.5 | $901K | +2.9% | #1,412 of 1,769 |
Other business types in Pontotoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons28
- Barbershops
- Nail salons28
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Pontotoc County, MS?
Map listings as of September 2026 show 10 spas and skin care studios in Pontotoc County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Pontotoc County: counts under 3 are left out.
How much do households in Pontotoc County, MS spend on personal care products and services?
About $9M a year, or $763 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $901K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 11,819 households in Pontotoc County and national spending patterns by income.
How does Pontotoc County, MS compare with the U.S. for spas and skin care studios?
Pontotoc County has 8.5 spas and skin care studios per 10,000 households, 26% below the U.S. rate of 11.5. Spending per studio is $901K, 3% above the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending.
How fast is Pontotoc County, MS growing?
Population estimates put Pontotoc County at 32,096 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,819 households. The median household income in Pontotoc County is $51,484 a year, 36% below the U.S. median of $80,734. That rose 15.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pontotoc County scores 35 for spas and skin care studios (lower middle), #1,412 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pontotoc County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Pontotoc County
Screening a site or an acquisition in Pontotoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.