Beauty and personal care · County · Mississippi
Spas and skin care studios in Oktibbeha County, MS
Competitor counts, household spending and official business counts for spas and skin care studios in Oktibbeha County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,619 of 1,769 scored counties
#31 of 37 scored counties in Mississippi
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $750 a household
- Spending per listing
- $712K
- 19% below the U.S.
- Listings per 10k households
- 10.5
- 9% below the U.S.
- Population, 2025
- 51,896
- +0.4% since 2020
See the spas and skin care studios around any address in Oktibbeha County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Oktibbeha County is 26 (lower middle), #1,619 of 1,769 scored counties and #31 of 37 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 23 spas and skin care studios in Oktibbeha County. Chain locations make up 26% of them, against 10% across the U.S. That comes to 10.5 for every 10,000 households, 9% below the U.S. rate of 11.5.
Households in Oktibbeha County spend about $16.4M a year on personal care products and services, or $750 per household, 25% below the U.S. average. That is about $712K of household spending for each studio on map listings, 19% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as other personal care services in Oktibbeha County in 2023. That is one for every 4,368 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Oktibbeha County grew 0.4%, slower than the U.S. (+3.1%).
How Oktibbeha County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oktibbeha County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 7.0 | 11.5 |
| Spending per listing | $712K | $1.1M | $876K |
| Households per official establishment | 4,368 | 10,806 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +29.8% |
| Population growth, 2020–2025 | +0.4% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $750 | $788 | $1,005 |
| Median household income | $46,695 | $56,447 | $80,734 |
| Groundwork market score | 26 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 20
- Annual payroll, 2023
- $326K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Oktibbeha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oktibbeha County
- Population, 2025 estimate
- 51,896+0.4% since 2020
- Households
- 21,840
- Median age
- 30.7
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.9
- Land area
- 458 sq. mi.
- People per square mile
- 113
- Median household income
- $46,695+15.4% vs. 2015–2019, before inflation
- Average household income
- $72,260
- Median home value
- $237,700
- Jobs located here
- 21,615
- Daytime population
- 54,419Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oktibbeha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for spas and skin care studios, numbered among those based in Mississippi, with Oktibbeha County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 67 | 36 | 6.2 | $1.4M | +3.0% | #306 of 1,769 |
| 2DeSoto County, MS | 66 | 57 | 8.0 | $1.2M | +6.3% | #339 of 1,769 |
| 3George County, MS | 59 | 6 | 6.5 | $1.3M | +8.1% | #553 of 1,769 |
| 4Harrison County, MS | 57 | 64 | 7.7 | $1.1M | +4.0% | #626 of 1,769 |
| 5Rankin County, MS | 56 | 59 | 9.8 | $935K | +3.2% | #676 of 1,769 |
| 6Hancock County, MS | 53 | 13 | 6.4 | $1.3M | +1.6% | #763 of 1,769 |
| 7Lauderdale County, MS | 52 | 15 | 5.2 | $1.4M | −3.2% | #799 of 1,769 |
| 8Adams County, MS | 47 | 6 | 5.2 | $1.3M | +2.2% | #981 of 1,769 |
| 9Hinds County, MS | 47 | 57 | 6.4 | $1.2M | −6.6% | #986 of 1,769 |
| 10Madison County, MS | 46 | 57 | 13.0 | $747K | +6.5% | #1,035 of 1,769 |
| 31Oktibbeha County, MS | 26 | 23 | 10.5 | $712K | +0.4% | #1,619 of 1,769 |
Other business types in Oktibbeha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons48
- Barbershops17
- Nail salons28
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oktibbeha County, MS?
There are 23 spas and skin care studios on map listings in Oktibbeha County as of September 2026. 6 of them (26%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in Oktibbeha County, MS spend on personal care products and services?
About $16.4M a year, or $750 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 23 spas and skin care studios on map listings, it comes to $712K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 21,840 households in Oktibbeha County and national spending patterns by income.
How does Oktibbeha County, MS compare with the U.S. for spas and skin care studios?
Oktibbeha County has 10.5 spas and skin care studios per 10,000 households, 9% below the U.S. rate of 11.5. Spending per studio is $712K, 19% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Oktibbeha County would have about 19, against 23 on map listings. There is one business with payroll in the industry for every 4,368 households, against one for every 4,055 across the U.S.
How fast is Oktibbeha County, MS growing?
Population estimates put Oktibbeha County at 51,896 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 21,840 households. Median household income in Oktibbeha County is $46,695, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oktibbeha County scores 26 for spas and skin care studios (lower middle), #1,619 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oktibbeha County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oktibbeha County
Screening a site or an acquisition in Oktibbeha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.