Beauty and personal care · County · Maine
Spas and skin care studios in Waldo County, ME
How Waldo County, ME compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #243 of 1,769 scored counties
#3 of 15 scored counties in Maine
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.2M
- On personal care products and services · $927 a household
- Spending per listing
- $1.6M
- 85% above the U.S.
- Listings per 10k households
- 5.7
- 50% below the U.S.
- Population, 2025
- 40,693
- +2.6% since 2020
See the spas and skin care studios around any address in Waldo County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 spas and skin care studios in Waldo County. One of them (10%) is a chain location, against 10% across the U.S. That is 5.7 per 10,000 households, 50% below the U.S. rate of 11.5.
Households in Waldo County spend about $16.2M a year on personal care products and services, or $927 per household, 8% below the U.S. average. Spread across 10 spas and skin care studios, that is $1.6M per studio, 85% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Waldo County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Waldo County grew 2.6%, slower than the U.S. (+3.1%). For spas and skin care studios, Waldo County has a Groundwork market score of 69 (upper middle): #243 of 1,769 scored counties and #3 of 15 scored counties in Maine. That puts it in the top quarter of counties.
How Waldo County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waldo County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 10.0 | 11.5 |
| Spending per listing | $1.6M | $970K | $876K |
| Households per official establishment | n/a | 5,238 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +23.9% | +29.8% |
| Population growth, 2020–2025 | +2.6% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $927 | $973 | $1,005 |
| Median household income | $72,782 | $74,733 | $80,734 |
| Groundwork market score | 69 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Waldo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Waldo County
- Population, 2025 estimate
- 40,693+2.6% since 2020
- Households
- 17,470
- Median age
- 46.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 730 sq. mi.
- People per square mile
- 55
- Median household income
- $72,782+40.2% vs. 2015–2019, before inflation
- Average household income
- $91,541
- Median home value
- $257,700
- Jobs located here
- 11,338
- Daytime population
- 35,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waldo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maine
Every Maine market ranked →The highest-scoring counties in Maine for spas and skin care studios, numbered among those based in Maine, with Waldo County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oxford County, ME | 71 | 12 | 5.0 | $1.8M | +4.2% | #191 of 1,769 |
| 2Androscoggin County, ME | 70 | 36 | 7.7 | $1.2M | +4.8% | #234 of 1,769 |
| 3Waldo County, ME | 69 | 10 | 5.7 | $1.6M | +2.6% | #243 of 1,769 |
| 4Franklin County, ME | 62 | 8 | 6.3 | $1.4M | +4.6% | #449 of 1,769 |
| 5Somerset County, ME | 61 | 12 | 5.2 | $1.6M | +2.3% | #472 of 1,769 |
| 6York County, ME | 61 | 96 | 10.5 | $992K | +4.8% | #503 of 1,769 |
| 7Kennebec County, ME | 60 | 51 | 9.4 | $983K | +3.5% | #533 of 1,769 |
| 8Hancock County, ME | 57 | 26 | 10.2 | $935K | +3.0% | #634 of 1,769 |
| 9Penobscot County, ME | 55 | 57 | 8.7 | $1.1M | +3.8% | #705 of 1,769 |
| 10Sagadahoc County, ME | 55 | 17 | 10.3 | $984K | +3.4% | #709 of 1,769 |
Other business types in Waldo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Waldo County, ME?
There are 10 spas and skin care studios on map listings in Waldo County as of September 2026. One of them (10%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Waldo County: counts under 3 are left out.
How much do households in Waldo County, ME spend on personal care products and services?
About $16.2M a year, or $927 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $1.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 17,470 households in Waldo County and national spending patterns by income.
How does Waldo County, ME compare with the U.S. for spas and skin care studios?
Waldo County has 5.7 spas and skin care studios per 10,000 households, 50% below the U.S. rate of 11.5. Spending per studio is $1.6M, 85% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Waldo County would have about 19, against 10 on map listings.
How fast is Waldo County, ME growing?
Population estimates put Waldo County at 40,693 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 17,470 households. Median household income in Waldo County is $72,782, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waldo County scores 69 for spas and skin care studios (upper middle), #243 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waldo County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Waldo County
Screening a site or an acquisition in Waldo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.