Beauty and personal care · County · Maine
Spas and skin care studios in Oxford County, ME
How Oxford County, ME compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #191 of 1,769 scored counties
#1 of 15 scored counties in Maine
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.1M
- On personal care products and services · $875 a household
- Spending per listing
- $1.8M
- Twice the U.S.
- Listings per 10k households
- 5.0
- 57% below the U.S.
- Population, 2025
- 60,346
- +4.2% since 2020
See the spas and skin care studios around any address in Oxford County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Oxford County spend about $21.1M a year on personal care products and services, or $875 per household, 13% below the U.S. average. That is about $1.8M of household spending for each studio on map listings, twice the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 12 spas and skin care studios on map listings in Oxford County as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 5.0, 57% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Oxford County, since they leave out counts under 3.
Between 2020 and 2025, the population of Oxford County grew 4.2%, faster than the U.S. (+3.1%). For spas and skin care studios, Oxford County has a Groundwork market score of 71 (upper middle): #191 of 1,769 scored counties and #1 of 15 scored counties in Maine. That puts it in the top quarter of counties.
How Oxford County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oxford County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 10.0 | 11.5 |
| Spending per listing | $1.8M | $970K | $876K |
| Households per official establishment | n/a | 5,238 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +23.9% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $875 | $973 | $1,005 |
| Median household income | $60,173 | $74,733 | $80,734 |
| Groundwork market score | 71 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Oxford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oxford County
- Population, 2025 estimate
- 60,346+4.2% since 2020
- Households
- 24,140
- Median age
- 46.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 2,077 sq. mi.
- People per square mile
- 29
- Median household income
- $60,173+22.3% vs. 2015–2019, before inflation
- Average household income
- $81,916
- Median home value
- $217,300
- Jobs located here
- 17,529
- Daytime population
- 49,370Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oxford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maine
Every Maine market ranked →The highest-scoring counties in Maine for spas and skin care studios, numbered among those based in Maine, with Oxford County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oxford County, ME | 71 | 12 | 5.0 | $1.8M | +4.2% | #191 of 1,769 |
| 2Androscoggin County, ME | 70 | 36 | 7.7 | $1.2M | +4.8% | #234 of 1,769 |
| 3Waldo County, ME | 69 | 10 | 5.7 | $1.6M | +2.6% | #243 of 1,769 |
| 4Franklin County, ME | 62 | 8 | 6.3 | $1.4M | +4.6% | #449 of 1,769 |
| 5Somerset County, ME | 61 | 12 | 5.2 | $1.6M | +2.3% | #472 of 1,769 |
| 6York County, ME | 61 | 96 | 10.5 | $992K | +4.8% | #503 of 1,769 |
| 7Kennebec County, ME | 60 | 51 | 9.4 | $983K | +3.5% | #533 of 1,769 |
| 8Hancock County, ME | 57 | 26 | 10.2 | $935K | +3.0% | #634 of 1,769 |
| 9Penobscot County, ME | 55 | 57 | 8.7 | $1.1M | +3.8% | #705 of 1,769 |
| 10Sagadahoc County, ME | 55 | 17 | 10.3 | $984K | +3.4% | #709 of 1,769 |
Other business types in Oxford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons63
- Barbershops72
- Nail salons
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oxford County, ME?
As of September 2026, map listings count 12 spas and skin care studios in Oxford County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Oxford County: counts under 3 are left out.
How much do households in Oxford County, ME spend on personal care products and services?
About $21.1M a year, or $875 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $1.8M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 24,140 households in Oxford County and national spending patterns by income.
How does Oxford County, ME compare with the U.S. for spas and skin care studios?
Oxford County has 5.0 spas and skin care studios per 10,000 households, 57% below the U.S. rate of 11.5. Spending per studio is $1.8M, twice the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Oxford County would have about 24, against 12 on map listings.
How fast is Oxford County, ME growing?
Population estimates put Oxford County at 60,346 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 24,140 households. The median household income in Oxford County is $60,173 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oxford County scores 71 for spas and skin care studios (upper middle), #191 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oxford County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oxford County
Screening a site or an acquisition in Oxford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.