Beauty and personal care · County · Maine
Spas and skin care studios in Cumberland County, ME
How Cumberland County, ME compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,155 of 1,769 scored counties
#15 of 15 scored counties in Maine
- Listings
- 198
- 19 chain locations (10%)
- Official establishments
- 46
- +43.8% since 2019
- Household spending a year
- $146.1M
- On personal care products and services · $1,105 a household
- Spending per listing
- $738K
- 16% below the U.S.
- Listings per 10k households
- 15.0
- 30% above the U.S.
- Population, 2025
- 317,222
- +4.5% since 2020
See the spas and skin care studios around any address in Cumberland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 198 spas and skin care studios in Cumberland County. 19 of them (10%) are chain locations, against 10% across the U.S. That is 15.0 per 10,000 households, 30% above the U.S. rate of 11.5.
At $1,105 per household (10% above the U.S. average), households in Cumberland County spend about $146.1M a year on personal care products and services. That works out to $738K per studio, 16% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Cumberland County was 46 in 2023, up 43.8% from 2019. That is one for every 2,873 households, against one for every 4,055 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $2.5M have gone to businesses classed as other personal care services in Cumberland County.
Population estimates show Cumberland County grew 4.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Cumberland County is 43 (lower middle), #1,155 of 1,769 scored counties and #15 of 15 scored counties in Maine.
How Cumberland County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 10.0 | 11.5 |
| Spending per listing | $738K | $970K | $876K |
| Households per official establishment | 2,873 | 5,238 | 4,055 |
| Official establishment growth, 2019–2023 | +43.8% | +23.9% | +29.8% |
| Population growth, 2020–2025 | +4.5% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $1,105 | $973 | $1,005 |
| Median household income | $95,677 | $74,733 | $80,734 |
| Groundwork market score | 43 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 46+43.8% over the period
- Employees, 2023
- 189
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19819 chain locations
- Listings at the U.S. rate for this spending
- 167The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $2.5M
SBA-backed loans to businesses classed as other personal care services in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 317,222+4.5% since 2020
- Households
- 132,168
- Median age
- 43.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 836 sq. mi.
- People per square mile
- 369
- Median household income
- $95,677+30.9% vs. 2015–2019, before inflation
- Average household income
- $128,060
- Median home value
- $451,200
- Jobs located here
- 199,197
- Daytime population
- 355,731Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Maine
Every Maine market ranked →The highest-scoring counties in Maine for spas and skin care studios, numbered among those based in Maine, with Cumberland County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oxford County, ME | 71 | 12 | 5.0 | $1.8M | +4.2% | #191 of 1,769 |
| 2Androscoggin County, ME | 70 | 36 | 7.7 | $1.2M | +4.8% | #234 of 1,769 |
| 3Waldo County, ME | 69 | 10 | 5.7 | $1.6M | +2.6% | #243 of 1,769 |
| 4Franklin County, ME | 62 | 8 | 6.3 | $1.4M | +4.6% | #449 of 1,769 |
| 5Somerset County, ME | 61 | 12 | 5.2 | $1.6M | +2.3% | #472 of 1,769 |
| 6York County, ME | 61 | 96 | 10.5 | $992K | +4.8% | #503 of 1,769 |
| 7Kennebec County, ME | 60 | 51 | 9.4 | $983K | +3.5% | #533 of 1,769 |
| 8Hancock County, ME | 57 | 26 | 10.2 | $935K | +3.0% | #634 of 1,769 |
| 9Penobscot County, ME | 55 | 57 | 8.7 | $1.1M | +3.8% | #705 of 1,769 |
| 10Sagadahoc County, ME | 55 | 17 | 10.3 | $984K | +3.4% | #709 of 1,769 |
| 15Cumberland County, ME | 43 | 198 | 15.0 | $738K | +4.5% | #1,155 of 1,769 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops71
- Nail salons59
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cumberland County, ME?
There are 198 spas and skin care studios on map listings in Cumberland County as of September 2026. 19 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 46 businesses with payroll classed as other personal care services in 2023, up 43.8% from 2019.
How much do households in Cumberland County, ME spend on personal care products and services?
About $146.1M a year, or $1,105 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 198 spas and skin care studios on map listings, it comes to $738K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 132,168 households in Cumberland County and national spending patterns by income.
How does Cumberland County, ME compare with the U.S. for spas and skin care studios?
Cumberland County has 15.0 spas and skin care studios per 10,000 households, 30% above the U.S. rate of 11.5. Spending per studio is $738K, 16% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Cumberland County would have about 167, against 198 on map listings. There is one business with payroll in the industry for every 2,873 households, against one for every 4,055 across the U.S. The official count rose 43.8% from 2019 to 2023, against +29.8% for the U.S.
How fast is Cumberland County, ME growing?
Population estimates put Cumberland County at 317,222 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 132,168 households. Median household income in Cumberland County is $95,677, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 43 for spas and skin care studios (lower middle), #1,155 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.