Market rankings · Maine
Barbershops in Maine
Every metro area, small-town market and county in Maine, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 220
- 25 chain locations (11%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $581.2M
- On personal care products and services
- Listings per 10k households
- 3.7
- 30% below the U.S.
- Spending per listing
- $2.6M
- 40% above the U.S.
- Rank among states
- #9 of 51
- Market score 66 · Upper middle
A site report maps the barbershops on map listings around any address in Maine by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 220 barbershops on map listings in Maine as of September 2026. Chain locations make up 11% of them, against 12% across the U.S. That comes to 3.7 for every 10,000 households, 30% below the U.S. rate of 5.3.
At $973 per household (3% below the U.S. average), households in Maine spend about $581.2M a year on personal care products and services. That works out to $2.6M per shop, 40% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
In 2023, official counts showed 20 businesses with payroll in Maine classed as barber shops. That is one for every 29,858 households, against one for every 16,589 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $283K have gone to businesses classed as barber shops in Maine.
Among the 50 states and DC, Maine ranks #9 for barbershops, with a Groundwork market score of 66 (upper middle). Of the 3 scored metro areas in or partly in Maine, the Portland-South Portland metro area scores highest (69). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 75.
Every market in Maine for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portland-South Portland, ME | 69 | 102 | 4.2 | $2.5M | +4.5% | #57 of 387 |
| 2Bangor, ME | 60 | 27 | 4.1 | $2.2M | +3.8% | #112 of 387 |
| 3Lewiston-Auburn, ME | 47 | 25 | 5.3 | $1.7M | +4.8% | #224 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Augusta-Waterville, ME | 75 | 19 | 3.5 | $2.6M | +3.5% | #44 of 377 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 77 | 41 | 4.5 | $2.3M | +4.8% | #116 of 1,356 |
| 2Sagadahoc County, ME | 74 | 6 | 3.6 | $2.8M | +3.4% | #154 of 1,356 |
| 3Knox County, ME | 72 | 5 | 2.7 | $3.6M | +1.1% | #174 of 1,356 |
| 4Oxford County, ME | 72 | 6 | 2.5 | $3.5M | +4.2% | #176 of 1,356 |
| 5Cumberland County, ME | 71 | 55 | 4.2 | $2.7M | +4.5% | #203 of 1,356 |
| 6Kennebec County, ME | 66 | 19 | 3.5 | $2.6M | +3.5% | #302 of 1,356 |
| 7Hancock County, ME | 64 | 10 | 3.9 | $2.4M | +3.0% | #367 of 1,356 |
| 8Penobscot County, ME | 64 | 27 | 4.1 | $2.2M | +3.8% | #371 of 1,356 |
| 9Aroostook County, ME | 56 | 7 | 2.3 | $3.6M | −0.7% | #534 of 1,356 |
| 10Androscoggin County, ME | 50 | 25 | 5.3 | $1.7M | +4.8% | #701 of 1,356 |
| 11Washington County, ME | 47 | 5 | 3.5 | $2.4M | +0.8% | #767 of 1,356 |
| Somerset County, ME | Not scored | 4 | 1.7 | $4.9M | +2.3% | |
| Waldo County, ME | Not scored | 2 | 1.1 | $8.1M | +2.6% | |
| Lincoln County, ME | Not scored | 3 | 1.8 | $5.4M | +3.8% | |
| Franklin County, ME | Not scored | 3 | 2.4 | $3.6M | +4.6% | |
| Piscataquis County, ME | Not scored | 2 | 2.4 | $3.6M | +3.5% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Maine?
As of September 2026, map listings count 220 barbershops in Maine. 25 of them (11%) are chain locations. The listings count barbershops. Official counts show 20 businesses with payroll classed as barber shops in 2023. Another 326 one-person businesses have no payroll, by official counts.
How much do households in Maine spend on personal care products and services?
About $581.2M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 220 barbershops on map listings, it comes to $2.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.
How does Maine compare with the U.S. for barbershops?
Maine has 3.7 barbershops per 10,000 households, 30% below the U.S. rate of 5.3. Spending per shop is $2.6M, 40% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Maine would have about 308, against 220 on map listings. There is one business with payroll in the industry for every 29,858 households, against one for every 16,589 across the U.S.
Which market in Maine has the highest market score for barbershops?
Among 3 scored metro areas in or partly in Maine, the Portland-South Portland metro area scores highest, at 69 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 75 (high). Among 11 scored counties in Maine, York County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 66 for barbershops (upper middle), #9 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maine. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Maine
Related business types in Maine
- Salons, barbers and spas2,388 listings
- Hair salons1,313 listings
- Nail salons198 listings
- Spas and skin care599 listings
Screening a site or an acquisition in Maine?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.