Beauty and personal care · Small-town market · Idaho
Spas and skin care studios in the Moscow, ID area
Competitor counts, household spending and official business counts for spas and skin care studios in the Moscow, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #271 of 504 scored small-town markets
#5 of 7 scored small-town markets based in Idaho
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On personal care products and services · $904 a household
- Spending per listing
- $1.1M
- 29% above the U.S.
- Listings per 10k households
- 8.0
- 30% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the spas and skin care studios around any address in the Moscow area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $904 per household (10% below the U.S. average), households in the Moscow area spend about $14.7M a year on personal care products and services. That works out to $1.1M per studio, 29% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 13 spas and skin care studios on map listings in the Moscow area as of September 2026. Of those, 2 are chain locations, or 15%, against 10% across the U.S. That comes to 8.0 for every 10,000 households, 30% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the Moscow area was 8 in 2023. That is one for every 2,034 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $9,000 has gone to businesses classed as other personal care services in the Moscow area.
Between 2020 and 2025, the population of the Moscow area grew 5.6%, faster than the U.S. (+3.1%). The Moscow area scores 48 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #271 of 504 scored small-town markets and #5 of 7 scored small-town markets based in Idaho.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 15.4 | 11.5 |
| Spending per listing | $1.1M | $644K | $876K |
| Households per official establishment | 2,034 | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $904 | $991 | $1,005 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 48 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 13
- Annual payroll, 2023
- $213K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $9,000
SBA-backed loans to businesses classed as other personal care services in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for spas and skin care studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 75 | 7 | 4.3 | $2.2M | +6.4% | #23 of 504 |
| 2Mountain Home, ID | 74 | 6 | 5.4 | $1.7M | +2.8% | #30 of 504 |
| 3Burley, ID | 64 | 14 | 8.4 | $1.1M | +6.2% | #109 of 504 |
| Brigham City, UT-ID | 59 | 19 | 8.8 | $1.1M | +12.6% | #158 of 504 |
| 4Hailey, ID | 53 | 14 | 11.1 | $953K | +6.1% | #215 of 504 |
| Ontario, OR-ID | 50 | 19 | 9.5 | $918K | +5.0% | #253 of 504 |
| 5Moscow, ID | 48 | 13 | 8.0 | $1.1M | +5.6% | #271 of 504 |
| 6Rexburg, ID | 48 | 15 | 8.3 | $1.1M | +4.5% | #272 of 504 |
| 7Sandpoint, ID | 46 | 37 | 18.2 | $517K | +14.8% | #307 of 504 |
| Jackson, WY-ID | 42 | 28 | 19.3 | $656K | +4.2% | #351 of 504 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons74
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Moscow, ID area?
As of September 2026, map listings count 13 spas and skin care studios in the Moscow area. 2 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 8 businesses with payroll classed as other personal care services in 2023.
How much do households in the Moscow, ID area spend on personal care products and services?
About $14.7M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for spas and skin care studios?
The Moscow area has 8.0 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $1.1M, 29% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Moscow area would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 2,034 households, against one for every 4,055 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 48 for spas and skin care studios (lower middle), #271 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.