Beauty and personal care · County · Idaho
Spas and skin care studios in Twin Falls County, ID
The spas and skin care studios in Twin Falls County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,468 of 1,769 scored counties
#18 of 19 scored counties in Idaho
- Listings
- 54
- 4 chain locations (7%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $32.2M
- On personal care products and services · $925 a household
- Spending per listing
- $596K
- 32% below the U.S.
- Listings per 10k households
- 15.5
- 35% above the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the spas and skin care studios around any address in Twin Falls County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Twin Falls County has a Groundwork market score of 33 (lower middle): #1,468 of 1,769 scored counties and #18 of 19 scored counties in Idaho. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 54 spas and skin care studios in Twin Falls County. Chain locations make up 7% of them, against 10% across the U.S. That comes to 15.5 for every 10,000 households, 35% above the U.S. rate of 11.5.
Households in Twin Falls County spend about $32.2M a year on personal care products and services, or $925 per household, 8% below the U.S. average. That works out to $596K per studio, 32% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Twin Falls County was 14 in 2023. That is one for every 2,482 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $121K has gone to businesses classed as other personal care services in Twin Falls County. Population estimates put the population change in Twin Falls County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%).
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 15.4 | 11.5 |
| Spending per listing | $596K | $644K | $876K |
| Households per official establishment | 2,482 | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $925 | $991 | $1,005 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 33 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 14
- Employees, 2023
- 69
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 544 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $121K
SBA-backed loans to businesses classed as other personal care services in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
| 18Twin Falls County, ID | 33 | 54 | 15.5 | $596K | +7.9% | #1,468 of 1,769 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons57
- Barbershops49
- Nail salons73
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Twin Falls County, ID?
Twin Falls County has 54 spas and skin care studios on map listings as of September 2026. 4 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in Twin Falls County, ID spend on personal care products and services?
About $32.2M a year, or $925 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 54 spas and skin care studios on map listings, it comes to $596K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for spas and skin care studios?
Twin Falls County has 15.5 spas and skin care studios per 10,000 households, 35% above the U.S. rate of 11.5. Spending per studio is $596K, 32% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Twin Falls County would have about 37, against 54 on map listings. There is one business with payroll in the industry for every 2,482 households, against one for every 4,055 across the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 33 for spas and skin care studios (lower middle), #1,468 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.