Groundwork

Beauty and personal care · County · Idaho

Spas and skin care studios in Bonner County, ID

Competitor counts, household spending and official business counts for spas and skin care studios in Bonner County, ID, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,009 of 1,769 scored counties
#6 of 19 scored counties in Idaho

Listings
37
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$19.1M
On personal care products and services · $943 a household
Spending per listing
$517K
41% below the U.S.
Listings per 10k households
18.2
58% above the U.S.
Population, 2025
54,420
+14.8% since 2020

See the spas and skin care studios around any address in Bonner County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bonner County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Bonner County spend about $19.1M a year on personal care products and services, or $943 per household, 6% below the U.S. average. Spread across 37 spas and skin care studios, that is $517K per studio, 41% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 37 spas and skin care studios on map listings in Bonner County as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 18.2 for every 10,000 households, 58% above the U.S. rate of 11.5.

Official counts show 4 businesses with payroll classed as other personal care services in Bonner County in 2023. That is one for every 5,071 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $273K has gone to businesses classed as other personal care services in Bonner County.

Population estimates show Bonner County grew 14.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Bonner County is 47 (lower middle), #1,009 of 1,769 scored counties and #6 of 19 scored counties in Idaho.

How Bonner County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Bonner County, ID compared with Idaho and the U.S.
MeasureBonner CountyIdahoU.S.
Listings per 10k households18.215.411.5
Spending per listing$517K$644K$876K
Households per official establishment5,0713,3794,055
Official establishment growth, 2019–2023n/a+71.5%+29.8%
Population growth, 2020–2025+14.8%+9.8%+3.1%
Spending per household on personal care products and services$943$991$1,005
Median household income$66,979$77,800$80,734
Groundwork market score4734

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 4
Employees, 2023
17
Annual payroll, 2023
$630K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
370 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$273K

SBA-backed loans to businesses classed as other personal care services in Bonner County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bonner County

Population, 2025 estimate
54,420+14.8% since 2020
Households
20,283
Median age
47.4
Homes lived in by their owners
78%
Vehicles per household
2.1
Land area
1,733 sq. mi.
People per square mile
29
Median household income
$66,979+33.3% vs. 2015–2019, before inflation
Average household income
$98,751
Median home value
$487,900
Jobs located here
16,328
Daytime population
48,152Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bonner County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Bonner County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Bonner County marked.

Top counties in Idaho

Counties in Idaho ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, ID8765.9$1.7M+13.6%#19 of 1,769
2Bingham County, ID7374.3$2.2M+6.4%#152 of 1,769
3Elmore County, ID6865.4$1.7M+2.8%#264 of 1,769
4Canyon County, ID65758.7$1.1M+18.1%#377 of 1,769
5Boundary County, ID5459.9$910K+15.3%#746 of 1,769
6Bonner County, ID473718.2$517K+14.8%#1,009 of 1,769
7Cassia County, ID461011.8$785K+6.6%#1,033 of 1,769
8Payette County, ID461212.4$740K+8.8%#1,036 of 1,769
9Latah County, ID45138.0$1.1M+5.6%#1,050 of 1,769
10Blaine County, ID441413.4$810K+4.8%#1,105 of 1,769

Other business types in Bonner County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Bonner County, ID?

As of September 2026, map listings count 37 spas and skin care studios in Bonner County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in Bonner County, ID spend on personal care products and services?

About $19.1M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 37 spas and skin care studios on map listings, it comes to $517K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 20,283 households in Bonner County and national spending patterns by income.

How does Bonner County, ID compare with the U.S. for spas and skin care studios?

Bonner County has 18.2 spas and skin care studios per 10,000 households, 58% above the U.S. rate of 11.5. Spending per studio is $517K, 41% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Bonner County would have about 22, against 37 on map listings. There is one business with payroll in the industry for every 5,071 households, against one for every 4,055 across the U.S.

How fast is Bonner County, ID growing?

Population estimates put Bonner County at 54,420 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 20,283 households. The median household income in Bonner County is $66,979 a year, 17% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bonner County scores 47 for spas and skin care studios (lower middle), #1,009 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bonner County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Bonner County

Screening a site or an acquisition in Bonner County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bonner County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.