Beauty and personal care · County · Idaho
Spas and skin care studios in Bingham County, ID
The spas and skin care studios in Bingham County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #152 of 1,769 scored counties
#2 of 19 scored counties in Idaho
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $15.7M
- On personal care products and services · $971 a household
- Spending per listing
- $2.2M
- 2.6 times the U.S.
- Listings per 10k households
- 4.3
- 63% below the U.S.
- Population, 2025
- 51,153
- +6.4% since 2020
See the spas and skin care studios around any address in Bingham County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bingham County scores 73 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #152 of 1,769 scored counties and #2 of 19 scored counties in Idaho. That puts it in the top 10% of counties for spas and skin care studios.
Household spending on personal care products and services in Bingham County comes to about $15.7M a year: $971 per household, 3% below the U.S. average. Spread across 7 spas and skin care studios, that is $2.2M per studio, 2.6 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Bingham County has 7 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 4.3 for every 10,000 households, 63% below the U.S. rate of 11.5.
Official counts show 4 businesses with payroll classed as other personal care services in Bingham County in 2023. That is one for every 4,033 households, against one for every 4,055 across the U.S. Population estimates show Bingham County grew 6.4% from 2020 to 2025, faster than the U.S. (+3.1%).
How Bingham County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bingham County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 15.4 | 11.5 |
| Spending per listing | $2.2M | $644K | $876K |
| Households per official establishment | 4,033 | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +6.4% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $971 | $991 | $1,005 |
| Median household income | $77,878 | $77,800 | $80,734 |
| Groundwork market score | 73 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 10
- Annual payroll, 2023
- $260K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Bingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bingham County
- Population, 2025 estimate
- 51,153+6.4% since 2020
- Households
- 16,132
- Median age
- 35.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.5
- Land area
- 2,094 sq. mi.
- People per square mile
- 24
- Median household income
- $77,878+40.4% vs. 2015–2019, before inflation
- Average household income
- $96,279
- Median home value
- $293,300
- Jobs located here
- 15,423
- Daytime population
- 43,536Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Bingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Bingham County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
Other business types in Bingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas80
- Hair salons77
- Barbershops79
- Nail salons
- Spas and skin care73
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Bingham County, ID?
Map listings as of September 2026 show 7 spas and skin care studios in Bingham County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in Bingham County, ID spend on personal care products and services?
About $15.7M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $2.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 16,132 households in Bingham County and national spending patterns by income.
How does Bingham County, ID compare with the U.S. for spas and skin care studios?
Bingham County has 4.3 spas and skin care studios per 10,000 households, 63% below the U.S. rate of 11.5. Spending per studio is $2.2M, 2.6 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Bingham County would have about 18, against 7 on map listings. There is one business with payroll in the industry for every 4,033 households, against one for every 4,055 across the U.S.
How fast is Bingham County, ID growing?
Population estimates put Bingham County at 51,153 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 16,132 households. The median household income in Bingham County is $77,878 a year, 4% below the U.S. median of $80,734. That rose 40.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bingham County scores 73 for spas and skin care studios (upper middle), #152 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bingham County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Bingham County
Screening a site or an acquisition in Bingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.