Beauty and personal care · County · Idaho
Spas and skin care studios in Cassia County, ID
The spas and skin care studios in Cassia County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,033 of 1,769 scored counties
#7 of 19 scored counties in Idaho
- Listings
- 10
- 4 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.8M
- On personal care products and services · $924 a household
- Spending per listing
- $785K
- 10% below the U.S.
- Listings per 10k households
- 11.8
- 3% above the U.S.
- Population, 2025
- 26,397
- +6.6% since 2020
See the spas and skin care studios around any address in Cassia County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $924 per household (8% below the U.S. average), households in Cassia County spend about $7.8M a year on personal care products and services. That works out to $785K per studio, 10% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 10 spas and skin care studios on map listings in Cassia County as of September 2026. Of those, 4 are chain locations, or 40%, against 10% across the U.S. Per 10,000 households, that is 11.8, 3% above the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Cassia County, since they leave out counts under 3.
Between 2020 and 2025, the population of Cassia County grew 6.6%, faster than the U.S. (+3.1%). Cassia County scores 46 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,033 of 1,769 scored counties and #7 of 19 scored counties in Idaho.
How Cassia County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cassia County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 15.4 | 11.5 |
| Spending per listing | $785K | $644K | $876K |
| Households per official establishment | n/a | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +6.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $924 | $991 | $1,005 |
| Median household income | $70,830 | $77,800 | $80,734 |
| Groundwork market score | 46 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 104 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Cassia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cassia County
- Population, 2025 estimate
- 26,397+6.6% since 2020
- Households
- 8,495
- Median age
- 34.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,566 sq. mi.
- People per square mile
- 10
- Median household income
- $70,830+33.8% vs. 2015–2019, before inflation
- Average household income
- $92,485
- Median home value
- $284,600
- Jobs located here
- 12,719
- Daytime population
- 26,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cassia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Cassia County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
Other business types in Cassia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons43
- Barbershops
- Nail salons45
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cassia County, ID?
As of September 2026, map listings count 10 spas and skin care studios in Cassia County. 4 of them (40%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Cassia County: counts under 3 are left out.
How much do households in Cassia County, ID spend on personal care products and services?
About $7.8M a year, or $924 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $785K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 8,495 households in Cassia County and national spending patterns by income.
How does Cassia County, ID compare with the U.S. for spas and skin care studios?
Cassia County has 11.8 spas and skin care studios per 10,000 households, 3% above the U.S. rate of 11.5. Spending per studio is $785K, 10% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Cassia County would have about 9, against 10 on map listings.
How fast is Cassia County, ID growing?
Population estimates put Cassia County at 26,397 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,495 households. The median household income in Cassia County is $70,830 a year, 12% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cassia County scores 46 for spas and skin care studios (lower middle), #1,033 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cassia County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cassia County
Screening a site or an acquisition in Cassia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.